skip to main content
School of Journalism and New Media
University of Mississippi

Posts Tagged ‘School of Journalism and New Media’

Great-great-granddaughter of Pulitzer Prize-winner forges her own path in journalism

Posted on: April 15th, 2021 by ldrucker

The great-great-granddaughter of a Pulitzer Prize-winning Memphis cartoonist is forging her own path in the journalism world.

Tupelo native Abbey Edmonson’s great-great-grandfather and great-grandfather, J. P. Alley and Cal Alley, were editorial cartoonists for the Memphis Commercial Appeal during the early to mid-20th century. J. P. Alley was the first cartoonist at the Appeal, and he won a Pulitzer Prize for journalism in 1923.

Edmonson will soon graduate from the University of Mississippi School of Journalism and New Media and pursue a graduate degree. The Tupelo High School graduate always enjoyed reading and writing and knew she wanted to continue that passion within her studies at Ole Miss.

Originally an English major, halfway through her freshman year, Edmonson decided to switch majors and has focused on editorial journalism with a specialization in social media. She said majoring in journalism and minoring in English and creative writing has been “the best of both worlds.”

    Abbey Edmonson rides in a boat during a recent journalism project that explored climate change in Mississippi. The photo was taken by Billy Schuerman.

Abbey Edmonson rides in a boat during a recent journalism project that explored climate change in Mississippi. The photo was taken by Billy Schuerman.

One of Edmonson’s accomplishments was receiving a scholarship to attend the Investigative Reporters and Editors conference in September of 2020. Edmonson said professor Cynthia Joyce inspired her to apply for the scholarship. She was shocked, yet happy to receive the opportunity.

One of her favorite conference events, held online due to COVID-19, was a student journalist networking event during which student journalists from across the country discussed their graduation plans, Edmonson said.

During her time at Ole Miss, Edmonson has been involved with “Her Campus,” an online magazine written by and focused on empowering women in college.

Between her sophomore and junior year, she received an internship to work at Invitation Magazine in Oxford, a local event publication that covers Northeast Mississippi. Last January, she was promoted to editorial assistant.

Edmonson works with a small staff and has written for different departments. She runs all of Invitation’s social media accounts, works on shout-outs, the team calendar, and has taken event photos. At times, she had even illustrated and written feature stories.

During an editorial meeting in the fall before the COVID-19 pandemic, Edmonson pitched a story idea to Rachel West, publisher of Invitation Magazine and an adjunct instructor of integrated marketing communications, about a class she was taking at Ole Miss taught by cartoonist Marshall Ramsey.

Abbey Edmonson

West said Edmonson wanted to write a story about her experiences taking the cartooning class and her family background of cartoonists, and compare how the old and new cartoons she had obtained and created have influenced her learning experiences within the class.

“That idea really put a whole lot of air under her wings,” West said. Soon after, the two began discussing plans for Edmonson’s future after Ole Miss.

While applying to different jobs and grad school, West saw that Edmonson was talented and passionate about art and storytelling. She suggested that Edmonson apply to the Savannah College of Art and Design.

“It’s always better to have options,” West said. “As a student, it is rewarding to come from an undergraduate program such as Ole Miss because of how much other schools look at and value it so much.”

After applying to various schools, Edmonson has been accepted into the Columbia University Graduate School of Arts and Sciences and the Savannah College of Art and Design MFA in writing program. As of now, she will be attending SCAD.

“In her application essay, she spoke about how growing up with an autistic brother forced her to get comfortable being in the background – but it was from that vantage point that she cultivated such sharp observational skills,” said Cynthia Joyce, associate professor of journalism. “In my experience, it’s rare to see such a quiet, attention-avoidant student emerge as a true leader. In both her academic and personal achievements, Abbey has done just that.”

West said Edmonson is well prepared for this industry.

“Abbey never comes to a meeting or leaves work without having contributed something,” West said. “That is the most amazing quality in anyone in the workplace.”

Edmonson said she enjoyed being involved in the Lens Collective photography workshop in 2019 during which she learned new multimedia journalism skills. She also took a trip for her honors thesis practicum with Professor Michael Fagans and student photographer Billy Schuerman.

“Take advantage of every out-of-classroom opportunity that is given to you,” she said. “I learned a lot of things that you just can’t learn in the classroom. You have to learn it on your feet and in real life.”

Excited to embark on her new journey, Edmonson hopes to become involved in the magazine and publishing industry, whether that is working for Garden & Gun, Southern Living, or Penguin Random House.

This story was written by student Cloi Bryan for OxfordStories.net.

For more information about our journalism or integrated marketing communications programs visit jnm.olemiss.edu or email jour-imc@olemiss.edu.

Two School of Journalism and New Media IMC students named 2021 UM Hall of Fame inductees

Posted on: April 12th, 2021 by ldrucker

Two University of Mississippi School of Journalism and New Media IMC students have been named 2021 UM Hall of Fame inductees.

IMC majors Asia Harden and Cade Slaughter were among 10 students who received the honor.

 

Asia Harden

Asia Harden

An integrated marketing communications major, Harden has served as an orientation coordinator, vice president of Alpha Kappa Alpha Sorority Inc., and member of the Columns Society. The Greenville, Mississippi native also has been involved with RebelTHON, the Big Event and several civic organizations. Her most memorable experience was a semester abroad in Granada, Spain. Harden has worked with The Ole Miss yearbook for four years and serves as only the second African American editor-in-chief of the publication.

 

Cade Slaughter

Cade Slaughter

Slaughter is a dual public policy leadership and integrated marketing communications major. His leadership at Ole Miss has included Columns Society president, Associated Student Body co-principal of First Year Experience and Student Activities Association co-director of pageants. The Hattiesburg native also welcomed potential and incoming students through his roles as an Ole Miss Ambassador, orientation leader and orientation coordinator. Serving as co-director for the Big Event was one of many ways he focused on serving the community. Slaughter was also voted Mr. Ole Miss.

Inductees were selected by a committee in accordance with policy developed by the Associated Student Body. Selections are based on outstanding contributions in all aspects of campus life.

Hall of Fame inductees Asia Harden and Cade Slaughter

Hall of Fame inductees Asia Harden and Cade Slaughter

This year’s Hall of Fame members are Shelby D’Amico, Harrison McKinnis and Robert Wasson, all of Madison; Victoria Green, of Canton; Swetha Manivannan, of Collierville, Tennessee; Joshua Mannery, of Jackson; Gianna Schuetz, of Huntsville, Alabama; and Slaughter and Madison Thornton, both of Hattiesburg. All are members of the university’s Sally McDonnell Barksdale Honors College.

“The 2021 Hall of Fame class will hold the distinction of completing 25% of their junior years and 100% of their senior years in the midst of a global pandemic that forced the university to change virtually every aspect of our operations, including academic, leadership and service opportunities in which each of these students have excelled,” said Brent Marsh, assistant vice chancellor for student affairs and dean of students.

“Undeterred by COVID-19’s challenges, these students continued to lead and serve the university community with grace, skill and tenacity. These inductees continue the legacy of Hall of Fame members who left indelible marks at this institution.”

An in-person ceremony was held Friday (April 9) at The Pavilion at Ole Miss in accordance with university COVID-19 protocols.

To read the full story and more about the other inductees, click this link.

11 Tips for a Successful Registration at the University of Mississippi School of Journalism and New Media

Posted on: April 11th, 2021 by ldrucker

 

11 Tips for a Successful Registration

 

1. Familiarize yourself with your degree requirements/course requirements.

2. Be aware of course prerequisites to ensure you will be able to take a course. You can check prerequisite requirements by searching the course at catalog.olemiss.edu.

3. To get tips on searching the course schedule, please click here.

4. Be sure to have parallel courses in your favorites in case a course is closed by the time your registration window opens.

5. But, remember, you can’t register until all of your holds have been lifted. So, hustle and any holds you may have cleared as quickly as you can!  

A green pencil checks the checklist.

6. The holds that many students dismiss are the advisor hold (all currently enrolled students) and the dean’s hold (usually only for seniors).  You can check to see if you have any holds and also see when your window opens in your MyOleMiss Student tab. Click on the ‘+’ and go from there! If you haven’t made an appointment with your advisor, please do so as soon as you can. (If you are a senior who is graduating in MAY and will not need courses this Summer, you do not have to get the advisor hold lifted.)

7. When your registration window opens, add courses to your schedule ONE AT A TIME.  This will help to more clearly identify if/when there is an issue. However, there may be some courses that you MUST add to your schedule at the same time  (i.e. Jour 270 and Jour 271).

8. If you are not a student attending one of the regional campuses, DO NOT add courses that are designated Tupelo, Desoto, Booneville or Grenada unless you are fully prepared to drive almost an hour away from Oxford to attend classes that are scheduled to meet face-to-face.

9. If you are currently enrolled in development studies courses (DS 094-099), you must add those to your Fall schedule before adding any other courses. Once you successfully complete the course(s) this semester, you can remove them from your Fall schedule.

10. Check (and double-check) to ensure the courses you plan to add do not have times that overlap/conflict with each other. (Refer to tip #7).

11. Be patient, both with yourself and the system. With so many people trying to register, the system’s response time might be slower than usual.

Houston Chronicle executive editor and Ole Miss alumnus announces retirement

Posted on: April 6th, 2021 by ldrucker

After “The Houston Chronicle” reported that Executive Editor and Ole Miss alumnus Steve Riley was retiring after a 41-year career in journalism, he told HottyToddy.com that it is time to exhale.

Riley, 62, was a Pulitzer Prize finalist and received the Texas Newspaper of the Year and Newsroom of the Year award from the Associated Press Media Editors while at the Chronicle. Riley, who joined the Chronicle in 2017 as senior editor of investigations, also spent more than 30 years at “The News & Observer” in Raleigh, N.C., and also worked as a reporter in Mississippi for “The Clarion-Ledger” in Jackson, “The Sun” in Gulfport and the “Northeast Mississippi Daily Journal” in Tupelo.

A recent Chronicle story featured a quote from the newspaper’s president: “Steve’s leadership of the Chronicle’s newsroom is reflected in the outstanding coverage and investigative work done under his reign,” Hearst Newspaper President Jeff Johnson said in a statement. “This work has been recognized both statewide and nationwide, and most importantly, by our readers. Steve’s commitment to journalism and serving the Houston community is second to none, and we wish him the best in his retirement.”

Steve Riley

Steve Riley speaks to the newsroom after he was named the Houston Chronicle’s new executive editor on Thursday, May 2, 2019, in Houston. Riley has served as acting editor since Oct. 30, 2018 and was previously the deputy managing editor, investigations, beginning in November 2017, overseeing a team of reporters and a data editor. Before that, he spent more than 30 years at The News & Observer in Raleigh, North Carolina, in roles including: senior editor for investigations, deputy managing editor, metro editor, sports editor, government editor and reporter. He also worked as a reporter in Mississippi for The Clarion-Ledger in Jackson, The Sun in Gulfport and the Northeast Mississippi Daily Journal in Tupelo. His investigative teams have won more than a dozen national awards. Riley fills the role vacated by Nancy Barnes, who departed in November to become senior vice president of news for National Public Radio.

“You want the work to mean something to the people that read it, both everyday subscribers and the folks with power and influence to induce change,” Riley said. “So I’m very grateful to have been able to work in newsrooms that placed a premium on public-service journalism, deep stories that forced people to stop, think and then act. I’d like to think I’ve had some impact on the cities and states where I’ve lived and worked.”

Recently, during the Ole Miss spring semester, Riley, a graduate of Nettleton High School and one of the most distinguished graduates of the University of Mississippi, took time out of his busy schedule to speak with Journalism 102 students about the current state of a newsroom during the pandemic.

Riley talked about the transition to a more digital reporting environment in which his 200 newsroom reporters were filing stories as soon as they were complete rather than waiting for them to be printed in the paper the next day.

He also described how they moved to a more remote operation where most of the management communicates through Zoom. Even Riley lives remotely in North Carolina, and only travels to Houston when necessary.

Riley said COVID-19 has dominated the news and forced newspapers to reorganize their processes in order to cover the pandemic.

“This is a story of a generation, if not a century,” he said.

In order for the Chronicle to cover all aspects of the virus, they have had to organize their reporters to cover the Texas Medical Center, all of the different treatments for the virus, the evictions, hunger, the demise of small business and the roll out of the vaccine.

So what’s next for this accomplished journalist?

“I’d like to exhale, travel and get involved in my community a bit in ways that weren’t really possible while working as a journalist,” Riley said.

“We like to cycle, hike, and I enjoy tennis and skiing. So I don’t think I’ll get bored.”

This story was written by student Madison Malo.

University of Mississippi journalism graduate serves as CEO of Mississippi Today news organization

Posted on: April 6th, 2021 by ldrucker

Mississippi Today is a strictly non-profit, web-based news organization that brands itself as the political watchdog of the state.

With the Republican party holding a super majority in the state’s elected offices, Mississippi Today often receives criticism as left leaning. While the organization is nonpartisan, it must cover a heavily partisan government.

Mary-Margaret White

Mary Margaret White

Mary Margaret White, chief executive officer, credits the editorial staff as the group that brings political balance to each story.

White, who has a bachelor’s degree in English and in journalism, and a master’s degree in Southern Studies from the University of Mississippi, also serves as an advisory board member of the Center for the Study of Southern Culture.

Mississippi Today is the only fully-staffed non-profit newsroom in the state and often draws comparisons to The Texas Tribune. Its goal is to provide readers with honest journalism with unrestricted access.

The non-profit is funded by a few large donors and nearly 2,000 smaller donors.

Reporters at Mississippi Today have partnered with other non-profit news organizations to work on projects that affect the state. The Marshall Project is an organization focused on criminal justice in the United States. Together, the two organizations created, “Think Debtors Prisons Are a Thing of the Past? Not in Mississippi.” The series provided a detailed look into the state’s restitution laws. The impact of the investigation has raised awareness among state officials, and some are exploring ways the system can be repealed.

“State Auditor Shad White called for changes to problems flagged by our reporting: “The state must fix this, and now,” reported by The Marshall Project.

The year-long project received the 2021 Harry Frank Guggenheim Excellence in Criminal Justice Reporting Award.

Mississippi Today heavily covered the removal and changing of the Mississippi state flag in 2020. A team of reporters from Mississippi Today began to investigate possible ways the flag could be changed.

The team wrote a story on how the state legislature had the power to proceed with changing the state flag. To involve their readers more, reporters traveled to 42 counties to ask Mississippians what they thought about the flag and polled 8,000 others through their website.

Reporters gathered the position of each state senator and house member, then created a document describing their stance. This document was created to inform Mississippians on how their representatives planned to vote on the measure.

Political reporters were not the only team members covering the issue.

Sports reporter Rick Cleveland tabbed the question to his readers,” What good is a state flag if so many won’t fly it?”

Each member of the Mississippi Today staff worked to provide how the state flag issue applied to the industry they covered.

The Other Side Podcast, hosted by Adam Ganucheau, another UM graduate, is the only podcast centered on politics in the state of Mississippi. The podcast has interviewed both current and former state officials, such as Gov. Tate Reeves, Sec. of State Michael Watson and former Governors Ronnie Musgrove and Ray Mabus.

Mary-Margaret White and family

Mary Margaret White and family

“A goal for us as a news team is to make sure that people are armed with the right information and have access to that information so that they are motivated to get to the polls and have representation in the capitol,” White said.

A Mississippi Delta native, White believes her calling is to serve the people of her home state.

After graduation, she spent about a decade working for the state on various tourism projects, such as the Mississippi Blues Trail markers that honor the people, places, and history of blues music. She later joined Mississippi Today as the marketing and branding director, holding a few other titles before being elevated to her current position as chief executive officer.

This story was written by student journalist Austin Stark.

UM School of Journalism and New Media students win 24 awards in two journalism contests

Posted on: April 2nd, 2021 by ldrucker

The Daily Mississippian and Newswatch Ole Miss won 24 awards, including 12 first-place awards, in the Southeast Journalism Conference Best of the South Competition and the state Mississippi Press Association contest for their content published or broadcast from late 2019 through 2020.

Best of the South is a southeastern U.S. regional contest that received 369 entries from 30 universities. The MPA contest is for students attending Mississippi colleges.

In the SEJC contest, The Daily Mississippian won first place for Best College Website, Best News Writer (Daniel Payne), Best Arts & Entertainment Writer (Will Carpenter) and Best Newspaper Page Layout Design team ( Eliza Noe, Daniel Payne, MacKenzie Linneen, Megan Tape, Kate Kimberlin).

Awards were also won by Daily Mississippian staff members Kelby Zendejas, 3rd place for Best Sports Writer; Kenneth Niemeyer, 3rd place for Best Special Event Reporter/Editor; Katherine Butler, 3rd place for Best News Graphic; Hadley Hitson, 4th place for Best News Writer; Eliza Noe, 6th place for Best Feature Writer; and Katie Dames, 13th place for Best Op-Ed Writer. Some categories had more than 30 individual entries.

Daily Misissippian staff

Daily Misissippian staff

NewsWatch Ole Miss, the student newscast, was honored with awards for 3rd place, Best College TV Station; 3rd place, Best TV News Feature (Carter Diggs), and 6th place, Best TV Journalist (Kaylee Crafton).

In the MPA contest, the Daily Mississippian received first-place awards for Best Website; Best Newspaper Layout & Design; Best Newspaper Front Page; Best Series or Investigative (Kenneth Niemeyer); Best General News Photo (Billy Schuerman); Best Sports News Story (Joshua Clayton); Best Feature Story (Will Carpenter); and Best Cartoon (Nakiyah Jordan).

William Schumerman

William Schumerman

MPA judges praised the DM website for “good, clean, up-to-date content; good format, good job with the pandemic on keeping stories, photos and multimedia flowing.” They called DM front pages “bold and provocative.” They said articles showed outstanding storytelling; compelling writing; courageous journalism. Visuals were praised as “stunning,” and for capturing “signs of the times” and expressing emotion.

The DM staff won a second-place MPA award for General Excellence. Schuerman won first place and second place in the General News Photo category. Eliza Noe, Katie Dames and John Hydrisko shared a third-place award for editorial writing.

Eliza Noe

Eliza Noe

“I’m very proud of all of the awards we were able to bring home this year,” said Eliza Noe, DM Editor-in-Chief for 2020-21. “Student journalism, in general, has been through a lot this year, so I’m also extremely fortunate to have a staff that’s been able to excel during the pandemic.”

Noe also thanked the Student Media professional staff. “I don’t know what we would have done without them and their guidance when we needed it.”

Hitson, DM managing editor, said that during her four years on the DM staff, she’s seen the publication win dozens of awards every spring.

“I’m glad that even under hard circumstances this year, we were able to uphold our journalistic standard for content and continue to publish important articles that impact the community,” Hitson said.

Atish Baidya, associate director/editorial at the SMC, said students for all platforms had to rethink workflows when the pandemic struck last March.

Brian Barisa

Brian Barisa

“The Daily Mississippian staff had to switch all their reporting efforts to the website and worked entirely from home,” Baidya said. “The Newswatch staff had to reimagine its newscast, pivoting to an online weekly newscast with anchors and reporters recording their segments and stories from home as well.”

Brian Barisa had just become NewsWatch Ole Miss manager in January 2020 and the new staff of anchors and correspondents had been working for about a month when the university told students to not return to campus after spring break.

“This past year has been a test of my ability to navigate a changing world and be able to update a live show into a production that could be done from home,” Barisa said. “We worked our way from editing and uploading weekly recap shows on personal computers spread all across the country to making twice-a-week newscasts live from our new desk and steadily returning to normal. After a year of hard work, we’re ready to push NewsWatch forward into its future and put the pandemic behind us.”

This year’s SEJC conference was supposed to be held in mid-February at two universities in the New Orleans area, but it was canceled because of COVID-19 restrictions. The awards ceremony was held virtually. There were  no on-site competitions this year. Over the past decade, UM students dominated the on-site contests and frequently won the Grand Championship.

The MPA conference also was canceled because of the pandemic. Colleges were emailed results from judges.

University of Mississippi journalism students learn with the best, thanks to donation

Posted on: March 31st, 2021 by ldrucker

Memphis news station WREG-TV donates anchor desk to ‘Ole Miss NewsWatch’ team

To help prepare University of Mississippi School of Journalism and New Media journalism students for life after graduation, Memphis news station WREG-TV donated its station’s anchor desk to “NewsWatch Ole Miss,” providing a true real-world broadcast journalism experience on campus.

The university’s student-run broadcast news operation, NewsWatch, also serves Oxford and Lafayette County as its only complete local newscast. It airs at noon Wednesdays and Fridays during the academic year.

Brian Barisa, station manager and fourth-year NewsWatch member, said the significance of the desk donation and the partnership with the Memphis news outlet is immeasurable.

Memphis news station WREG-TV donated its station's anchor desk to 'NewsWatch Ole Miss,' the University of Mississippi’s student-run broadcast. Submitted photo

Memphis news station WREG-TV donated its station’s anchor desk to ‘NewsWatch Ole Miss,’ the University of Mississippi’s student-run broadcast. Submitted photo

“This new desk symbolizes the future of NewsWatch and where we will grow in the future,” Barisa said. “This gift allows for us to take leaps and bounds in modernizing our studio and evolving NewsWatch into the current look of TV studios.”

Appearance is not the only thing the future journalists receive while reporting with NewsWatch. Students combine their class knowledge with their on-air experience to learn new techniques in journalism.

“The Ole Miss School of Journalism has taught me storytelling tools and techniques that have helped me through reporting and producing content not just in news-oriented spaces, but also in other outlets of media production,” said Barisa, who plans to continue in the world of collegiate video production after graduation.

Besides producing the student-run broadcast, NewsWatch serves as a learning laboratory and creates opportunities for all students, regardless of experience level.

NewsWatch plays a pivotal role in the complete development of students who are ready to hit the ground running after graduation, said Debora Wenger, interim dean and professor of journalism.

“‘NewsWatch Ole Miss’ is a key part of the hands-on experiential learning, which is a hallmark of our school’s programs,” Wenger said. “Students, whether they are studying integrated marketing communications or journalism, have the opportunity to work for the newscast and a number of public-facing news outlets that are part of our school.

“Students who work for NewsWatch and these other platforms graduate with solid experience on their resumes, which in turn makes them more competitive in the job market.”

The Memphis station not only donates gifts, but sets an example for Ole Miss journalism students and NewsWatch staff members.

“WREG and all of the stations in our area have been wonderful partners in educating our students,” Wenger added. “They hire our graduates, and they are generous with their time and expertise. We can’t thank the station enough for reaching out and providing this donation.”

Ron Walter, WREG general manager, said he is happy to see the desk go to a good home.

“We are proud to support the aspiring young journalists and broadcasters in our area, knowing we may one day work alongside them,” Walter said. “The desk served our anchor teams very well, and we hope it does the same for University of Mississippi journalism students.”

WREG also donated a second station desk to the school for students taking news reporting classes in Farley Hall.

This story was written by Michael Taplin for University Communications. Read the full story here.

Ethiopia Airlines employee shares unique story about becoming part of University of Mississippi IMC master’s program

Posted on: March 30th, 2021 by ldrucker

The School of Journalism and Media at the University of Mississippi has long had a global reach, but the story behind one integrated marketing communications graduate (IMC) student’s journey to the school is unique.

Zebiba Miftah Nassir is an advertising and sales promotion manager with Ethiopian Airlines, the largest airline in Africa. As the second child and only daughter of six, Nassir said she was raised in a humble Muslim family of community leaders and mentors.

“I grew up in a community with a lot of love and encouragement that nothing could hinder me from achieving my dreams and ambition,” she said.

She earned a Bachelor of Arts with Great Distinction in Language and Literature and a minor in history from Addis Ababa University before joining Ethiopian Airlines in 1996.

“The main reason why I joined the airline is because of the love I have for the brand and my aspiration to join a leading enterprise,” she said. “As a flagship airline, Ethiopian Airlines has the love and admiration of most of Ethiopians. So, I fell in love with the brand during my childhood.

Zebiba Nassir picture

Zebiba Nassir

“Whenever I saw how highly the public regarded the company, employees of all status, their service buses routing in the city, ads, as well as the aircrafts with the ‘three color feather,’ I would say to myself, ‘I have to join this company.’ Even after 24 years of service, my love and passion hasn’t changed.”

Nassir said Ethiopian Airlines continuously adapts to be competitive. In 2018, leaders of the airline began talking with UM School of Journalism and New Media administrators about creating an opportunity to train the airline’s marketing force with a vision to instill enhanced and cutting-edge IMC skills in key personnel. The following year, the airline established an IMC division to create synergy within the marketing departments and created a pathway for employees to earn a Master of Science in Integrated Marketing Communications at UM.

“I explored the opportunity that was announced in the company and decided to be among the first students to join the IMC program,” she said. “I met the selection criteria and succeeded with the best performance on the entrance exam.”

Associate Professor Robert Magee said Nassir has consistently been an engaged student and a sharp critical thinker.

Zebiba Miftah Nassir

Zebiba Miftah Nassir

“I can understand why the airline values her in her executive role,” he said. “I believe her strong experience in advertising and sales enables her to make the most of the graduate program in IMC.”

Nassir said the UM School of Journalism and New Media’s master’s program equips students with comprehensive knowledge of the elements of integrated marketing communications and guides them to understand what it takes to be a self-sufficient account planner. The master’s program has several courses focused on consumer research and insights, effective graphic design, storytelling, and communication strategies, among other areas of focus.

“One of the important aspects of marketing I grasped from this class that has stuck with me is that marketing experts should first study what the consumer is looking for or the problem to produce the solution (product/service),” she said. “Then, they should communicate the brand’s message to the target audience with a unified/consistent message across all touchpoints (‘outside-in approach’).”

The school’s interim dean, Professor Deb Wenger, said the partnership with Ethiopian Airlines has been extraordinarily beneficial to the IMC master’s program.

“We have been delighted with the caliber of students enrolled through this relationship,” Wenger said. “Mrs. Nassir is one good example of the airline’s standard of excellence for its personnel. The fact that we can share the expertise of our faculty with the employees of such an outstanding and innovative global enterprise expands our reach and influence, and helps us further our mission to lead and excel in the education of a diverse body of students.”

Nassir said she has tried to apply what she has learned in the IMC master’s program on the job. One example of an extensive IMC campaign is the airline’s “Go Digital Campaign” to promote a mobile app for an end-to-end digital travel option. She said her team executed a successful campaign and received a rewarding result with one million users of the mobile app.

“In general, the program has helped me a lot in gaining insight in relation to managing different campaigns,” she said. “I am already applying most of the lessons to our ongoing IMC campaigns. I will keep on implementing these new IMC concepts and techniques so that my company can continue to have result-oriented integrated marketing campaigns that have real time and tangible outcomes.”

Assistant Dean for Graduate Programs Marquita Smith commended Mrs. Nassir for managing her full-time work schedule with the demands of family and distance learning.

“Zebiba is one of our top online students, and she’s an example of how new knowledge can translate into every day success stories,” Smith said. “It is my hope that Zebiba will inspire other working professionals, especially African women, to continue their educations.”

Nassir is a student in the school’s online IMC master’s degree program. The program is currently enrolling students for the 2021-2022 academic year and will be accepting applications through July 31. Visit https://gradschool.olemiss.edu/apply-now/ for more information about the admissions process.

University of Mississippi IMC student ‘bridges the gap’ between nonprofits, need

Posted on: March 24th, 2021 by ldrucker

Senior Natalie Pruitt develops website for students to complete assignments listed by nonprofit groups

A University of Mississippi student has created a website to help “bridge the gap” between Mississippi nonprofit organizations and Ole Miss students interested in expanding their resume through community involvement.

Natalie Pruitt, a senior integrated marketing communications major and member of the Sally McDonnell Barksdale Honors College, developed the project as part of her IMC capstone class and Honors College thesis project after noticing the level of need among many nonprofit organizations in the community.

“After researching and interviewing multiple local nonprofit organizations and learning about their need for assistance with projects relating specially to digital marketing and graphic design, I realized there was such untapped potential for UM students to work alongside these organizations,” said Pruitt, from Knoxville, Tennessee.

With that information in mind, Pruitt set out to develop a website exclusively for students interested in digital marketing, graphic design internships and freelance assignments. With this mindset and multiple university connections, UM Creative Connect was born.

“My hope is that a mutually beneficial relationship will form between local North Mississippi nonprofit organizations and UM students,” Pruitt said. “It was a need that I saw a fix to, so I had to try to close that gap in any way I could.”

Natalie Pruitt, a Knoxville, Tennessee native, developed the project as part of her IMC capstone class and Honors College thesis project after noticing the level of need among many nonprofit organizations in the community. Photo by Michael Taplin/University Marketing and Communications

Creative Connect helps connect Ole Miss students to Mississippi nonprofit organizations looking for assistance in a variety of areas such as digital marketing, graphic design and other freelance work. Photo by Michael Taplin/University Marketing and Communications

After two weeks of the website’s launch, seven nonprofit organizations have posted eight job listings with projects ranging from digital marketing, graphic design, social media management, photography and content creation.

Carson Harris, a sophomore integrated marketing communications major from Ocean Springs, was one of the students who applied for a website/graphic design-related job listing. Harris said Creative Connect is a great resource for students to get involved in the community while at Ole Miss.

“Having a resource like this one is crucial for students to succeed,” Harris said. “I applied for both the freelance and internship positions offered by 2nd Chance Mississippi because I find it important for students to succeed outside of the classroom.”

Harris’s perspective on the nonprofit organization is the same as Pruitt’s reasoning to build a website: students need opportunities to demonstrate their skills outside the classroom.

Natalie Pruitt, a Knoxville, Tennessee native, developed the project as part of her IMC capstone class and Honors College thesis project after noticing the level of need among many nonprofit organizations in the community. Photo by Michael Taplin/University Marketing and Communications

Natalie Pruitt, a Knoxville, Tennessee native, developed the project as part of her IMC capstone class and Honors College thesis project after noticing the level of need among many nonprofit organizations in the community. Photo by Michael Taplin/University Marketing and Communications

“This gives me the opportunity to be creative and focus on building upon my skills I have learned in the classroom,” Harris added. “I hope my creativity will help 2nd Chance Mississippi give back to our community.”

Pruitt said the project would not be possible without the nonprofit organizations that expressed interest in the project from the beginning.

“I want to thank the amazing nonprofits and community partners that took time out of their incredibly busy schedules to sit down and talk with me to provide insight into the creation of the website,” Pruitt said.

“Getting to develop relationships with these kind people and see how their lives could be made easier from it made the entire project worthwhile. I really appreciate all of the support the Oxford, Lafayette nonprofit community has given me.”

Participating nonprofit organizations include Mississippi Printers Network, 2nd Chance Mississippi, Boys and Girls Clubs of North Mississippi and Yoknapatawpha Arts Council/Lafayette Oxford-University Chamber of Commerce.

To learn more about UM Creative Connect, visit https://umcreativeconnect.com/ or email creativeconnect@olemiss.edu.

This story was written by Michael Taplin for UM Communications. Click the link to view the original story.

What is IMC or Integrated Marketing Communications? Learn more about our bachelor’s and master’s programs

Posted on: March 20th, 2021 by ldrucker

What is Integrated Marketing Communications?

If you are trying to decide on an educational career path, why not choose a versatile major that is important in every field of business?

Experience the dynamic field of IMC at the University of Mississippi School of Journalism and New Media. It’s where marketing meets creativity in a future-focused, real-world curriculum.

IMC is about crafting communication across all forms of media to shape brands and influence behaviors.

You can earn a bachelor’s degree and/or a master’s degree in IMC at UM.

Click here to learn more about the IMC bachelor’s degree program, and to apply.

Click here to learn more about the IMC master’s degree program, and to apply.

Rather than focus on one thing, why not choose a major that allows you to do everything?

 

A picture of different forms of media

A picture of different forms of media