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School of Journalism and New Media
University of Mississippi

Undergraduate Programs at The School of Journalism and New Media

Bachelor of Arts in Journalism

Looking for a career in new media? Whether you desire to be involved in broadcast or traditional print media, the classes and resources of the University of Mississippi School of Journalism and New Media will help you find your niche and excel. With the general education/core curriculum requirements, founded in the liberal arts tradition, students are introduced to the fundamentals of knowledge. By offering varying emphasis tracks, we can get you where you need to go professionally and provide the resources for living a meaningful and useful life.

To further your studies, you can also pick a specialization. This allows you to focus your classes even further on more specific interests. 

Journalism students can specialize in:

  • Sports Communication and Promotions
  • Fashion Promotion & Media
  • Social Media
  • Public Relations
  • Visual Design 
  • Media Sales and Management
  • Health Communications
  • Magazine Publishing and Management


 

Bachelor of Science in Integrated Marketing Communications (IMC)

The integrated marketing communications degree program is designed to teach students how to understand, engage, persuade and activate consumers. It includes the study of advertising, public relations, brand management and research into consumer insights, enabling students to build a customized toolbox of professional skills.

By focusing on the full spectrum of communication tools, with particular attention to interactive technology and media, IMC students discover consumers’ perceptions and demands and see “bottom-line” results on a global scale.

By completing the requirements for the IMC major, students also fulfill a minor in General Business.

To further your studies, you can also pick a specialization. This allows you to focus your classes even further on more specific interests. 

IMC students can specialize in:

  • Sports Communication and Promotions
  • Fashion Promotion & Media
  • Social Media
  • Public Relations
  • Visual Design 
  • Media Sales and Management
  • Health Communications
  • Magazine Publishing and Management


 

Minor in Journalism

The requirements for the minor are:

  • JOUR 101
  • JOUR 102 or IMC 204
  • Four other JOUR classes, including three at the 300-level or hig