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School of Journalism and New Media
University of Mississippi

Mission Statement

The mission of the School of Journalism and New Media is to lead and excel in the education of a diverse body of students in journalism and integrated marketing communications.  Grounded in truth, freedom of expression, responsibility and integrity, the faculty and staff will:

1.     Prepare students to succeed in an ever-changing, integrated and global media landscape.

2.     Encourage research and creative work to add to the body of knowledge and to serve the journalism and communication professions.

School Facts

The School of Journalism and New Media was created in 2009 as an outgrowth of the former Department of Journalism, which was in the College of Liberal Arts. All students admitted to the University of Mississippi meet the criteria for admission to the School. Undergraduate degree programs are Bachelor of Arts in Journalism and Bachelor of Science in Integrated Marketing Communication. There are emphases in TV & Video Storytelling, Multimedia Journalism, Visual Journalism and Political & Social Justice Reporting.

School Undergraduate Enrollment

 FALL 2011Fall 2012Fall 2013Fall 2014Fall 2015Fall 2016Fall 2017Fall 2018Fall 2019Fall 2020
BAJ572542415462505460394351253237
BSIMC511644926098179641111124113111204
Total6237069071071132214241505159215641441

 School Retention Rates

Expressed as percentages.

 Year TwoYear ThreeYear FourYear Five
Entering ClassUMSCHUMSCHUMSCHUMSCH
200981.558.076.550.672.844.422.213.6
201087.264.276.153.272.549.519.38.3
201181.669.573.854.670.946.118.410.6
201286.475.877.566.771.462.117.412.9
201388.774.782.565.575.859.816.511.9
201486.675.281.467.677.15916.711
201592.276.384.164.578.760.5116.5
201685.976.278.666.570.562.511.37.3
201788.778.276.866.578.762.8  
201886.872.283.361.9    
201986.476.1      

Retention rates show the percentage of students who remain at an institution or in a major after they begin coursework. They are based on incoming freshman cohorts each fall. High retention rates indicate student satisfaction with an institution or program. Percentages include both School majors.

School Graduation Rates

 Four YearsFive YearsSix Years
Entering ClassUMSCHUMSCHUMSCH
200946.928.45835.860.535.8
201045.931.261.538.565.139.5
201147.531.960.339.763.141.8
201248.540.262.952.268.256
201356.743.368.65271.155.7
201456.6743.8170.552.971.453.8
201562.948.273.553.5  
201662.951.2    

Graduation rates are calculated by dividing the number of graduating students by the number of students in the freshman cohort each fall. Graduation rates reflect a commitment to ensuring that students successfully complete their degrees. Percentages include both School majors.

School Scholarships*

Total awarded by calendar year

20112012201320142015201620172018201920202021
$51,947$51,882$51,150$75,200$126,082$107,348$111,000$119,859.75$118,116.25$122,985$151,450

* Proceeds from endowed school funds. Includes both BAJ and BSIMC recipients. Does not include general or university scholarships.

Annual Reports