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School of Journalism and New Media

The University of Mississippi

Mission Statement

The mission of the School of Journalism and New Media is to lead and excel in the education of a diverse body of students in journalism and integrated marketing communications.  Grounded in truth, freedom of expression, responsibility and integrity, the faculty and staff will:

1.     Prepare students to succeed in an ever-changing, integrated and global media landscape.

2.     Encourage research and creative work to add to the body of knowledge and to serve the journalism and communication professions.

School Facts

The School of Journalism and New Media was created in 2009 as an outgrowth of the former Department of Journalism, which was in the College of Liberal Arts. All students admitted to the University of Mississippi meet the criteria for admission to the School. Undergraduate degree programs are Bachelor of Arts in Journalism and Bachelor of Science in Integrated Marketing Communication. There are emphases in TV & Video Storytelling, Multimedia Journalism, Visual Journalism and Political & Social Justice Reporting.

School Undergraduate Enrollment

FALL 2011 Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 2016 Fall 2017 Fall 2018 Fall 2019
BAJ 572 542 415 462 505 460 394 351 253
BSIMC 51 164 492 609 817 964 1111 1241 1311
Total 623 706 907 1071 1322 1424 1505 1592 1564

 School Retention Rates

Expressed as percentages.

Year Two Year Three Year Four Year Five
Entering Class UM SCH UM SCH UM SCH UM SCH
2009 81.5 58.0 76.5 50.6 72.8 44.4 22.2 13.6
2010 87.2 64.2 76.1 53.2 72.5 49.5 19.3 8.3
2011 81.6 69.5 73.8 54.6 70.9 46.1 18.4 10.6
2012 86.4 75.8 77.5 66.7 71.4 62.1 17.4 12.9
2013 88.7 74.7 82.5 65.5 75.8 59.8 16.5 11.9
2014 86.6 75.2 81.4 67.6 77.1 59 16.7 11
2015 92.2 76.3 84.1 64.5 78.7 60.5 11 6.5
2016 85.9 76.2 78.6 66.5 70.5 62.5
2017 88.7 78.2 76.8 66.5
2018 86.8 72.2

Retention rates show the percentage of students who remain at an institution or in a major after they begin coursework. They are based on incoming freshman cohorts each fall. High retention rates indicate student satisfaction with an institution or program. Percentages include both School majors.

School Graduation Rates

Four Years Five Years Six Years
Entering Class UM SCH UM SCH UM SCH
2009 46.9 28.4 58 35.8 60.5 35.8
2010 45.9 31.2 61.5 38.5 65.1 39.5
2011 47.5 31.9 60.3 39.7 63.1 41.8
2012 48.5 40.2 62.9 52.2 68.2 56
2013 56.7 43.3 68.6 52 71.1 55.7
2014 56.67 43.81 70.5 52.9
2015 62.9 48.2

Graduation rates are calculated by dividing the number of graduating students by the number of students in the freshman cohort each fall. Graduation rates reflect a commitment to ensuring that students successfully complete their degrees. Percentages include both School majors.

School Scholarships*

Total awarded by calendar year

2011 2012 2013 2014 2015 2016 2017 2018 2019
$51,947 $51,882 $51,150 $75,200 $126,082 $107,348 $111,000 $119,859.75 $118,116.25

* Proceeds from endowed school funds. Includes both BAJ and BSIMC recipients. Does not include general or university scholarships.

Annual Reports