Students get advice from professionals and researchers during inaugural conference
Several industry leaders and academic researchers networked with University of Mississippi students, faculty and staff and sparked conversation on a number of topics at IMC Connect! 2022, an inaugural conference hosted by the School of Journalism and New Media.
Organized by students in an event-planning course in the integrated marketing communications master’s program, the March 31-April 1 conference included workshops designed to improve the school’s IMC curriculum, sessions for attendees to network with invited professionals and discussion panels with representatives from leading household brands.
“This is a great networking event for students interested in IMC,” said Abigail Nichols, second-year graduate student and event planner of IMC Connect! 2022. “It is always nice to hear from leaders about topics related to IMC and collaborate with my classmates to host this event.”
Discussion topics included social media and data analytics, crisis communication, the role of advocacy and social justice in public relations and brand strategies.
The purpose of this experience was to, not only provide a space for members of the Ole Miss community to network with IMC practitioners, but also to offer attendees insight on topics of student interest, said Dr. Amanda Bradshaw, co-chair of IMC Connect! and an assistant professor of IMC.
“The event sought to bridge the disconnect between research and practice, and we had some of the foremost academic researchers in the world on campus,” Bradshaw said.featured, imc, IMC Connect!, integrated marketing communications, Ole Miss, Oxford, Public Relations, School of Journalism and New Media, University of Mississippi