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Films of five UM School of Journalism students will be shown at Oxford’s Burns-Belfry

Posted on: January 11th, 2019 by ldrucker

The films of five UM School of Journalism and New Media students will be shown during an upcoming event called Mississippi Movie Mondays at the Belfry on Dr. Martin Luther King Jr. Day.

The Oxford Film Festival and Southern Foodways Alliance will partner with Oxford’s Burns-Belfry Museum & Multicultural Center and Lens Collective to host a special movie screening and panel discussion at 10 a.m. Monday, Jan. 21 in Oxford’s Burns Belfry at 710 Jackson Avenue. The event is free and open to the public.

It will feature the work of UM students Devna Bose, Ariel Cobbert, Natalie Seales, Gracie Snyder and Maddie Beck.

Alysia Steele, a UM School of Journalism and New Media professor and coordinator for Lens Collective, a multimedia storytelling conference, said she was pleased and encouraged that student work will be shown at the event.

“The students work incredibly hard, with such short deadlines, to produce these stories,” she said. “In fact, from documenting to producing, students have less than 24 hours turnaround time. So, it demonstrates to me that, not only are students learning, but they’re applying those practical skills in thoughtful, quality projects.”

Steele said this lets students know they can do great work on tight deadlines and take pride in what they have accomplished.

“It is quite rewarding to see their smiles when they watch their work on the big screen,” she said. “It becomes emotional for many of us, and that’s a good thing.”

This is the UM School of Journalism and New Media’s second year to offer Lens Collective. Steele said she hopes more students will see value in participating in special projects.

“It’s not easy work, but it’s quite rewarding,” she said. “Students are having fun, bonding with students from other universities, and learning from award-winning photojournalists. The mentors take time off from work to help, and they do it because they care – just like the professors who volunteer their time.”

Steele said this is a networking event that provides skill sets that will help in any journalism or integrated marketing career. And she said multimedia skills – highlighting audio/video and photography – are applicable to many career fields. It’s also a great confidence booster.

“The mentors care, the students care, and the professors care, so it doesn’t get any better than that,” she said. “We appreciate the journalism administrators valuing these out-of-classroom experiences, such as Lens Collective. We are producing great work from diverse opportunities, and I hope students will take advantage of what’s being offered here at the University of Mississippi’s School of Journalism and New Media. Learning outside of the classroom is just as important, and life-changing, as being in a classroom. Real world experiences, right here, right now.”

The series of short films provided for free to the community will include:

Bright at Night – The Sunday evening experience at Foxfire serves up a slice of life in Marshall County, Mississippi, where culinary and musical traditions have always been closely interwoven.

Counter Histories Jackson – In this piece, attendees will hear from Colia Clark, Joan Trumpauer Mulholland, Bill Minor, Daphne Chamberlain and the Rev. Ed King about the historic sit-in at the 1963 Woolworth’s lunch counter in Jackson, Mississippi.

Country Platter – Jimmy Williams has been the owner of Country Platter in Cleveland, Mississippi since 1994. In its history, Country Platter was previously Lilley’s Soul Food Cafe, a meeting place during the Civil Rights Movement for many influential figures, including Dr. Martin Lather King Jr., Ralph Abernathy and Amzie Moore. Today, Williams works to give back to his community, remembering his past to influence his present.

Delta Dreams – A look at the music of the Delta and the new Grammy museum.

Faith, Hope, & Inspiration – Members of the Clarksdale, Mississippi community reflect on the influence of Dr. Martin Luther King’s visit to First Baptist Church during their civil rights struggles in the 1950s and ’60s.

Otha Turner – In the late 1950s, fife and drum legend Otha Turner began hosting annual Labor Day picnics at his property in Gravel Springs, Mississippi. Turner would butcher and roast goat, pork, and fish, drawing neighbors with the smell of his cooking and the sounds of his fife and drum.

Signs – A short documentary examining the ongoing vandalism of signs marking Emmett Till’s brutal murder.

Vishwesh Bhatt: The South I Love – Vishwesh Bhatt is a Southern chef using flavors from his childhood to add to the lexicon of Southern Food. A short film by Southern Foodways Alliance summer documentary intern Nicole Du Bois.

A full-length trailer of the upcoming Oxford Film Festival will also be played.

Je’Monda Roy, a UM MFA student will serve as Q&A facilitator with special guests including filmmakers and subjects of the films.

Two UM School of Journalism and New Media students named as a winners in national journalism contest

Posted on: January 10th, 2019 by ldrucker

Two University of Mississippi student media leaders have been named as winners in the 2018-2019 Hearst Journalism Awards Program.

Abbie McIntosh and Ariel Cobbert both placed in the Hearst Journalism Awards national competition this year.

In the Television Features category, McIntosh tied for 15th place. There were 107 entries from 60 universities. Cobbert placed 21st in the Photojournalism News and Features category, which had a record 128 entries from 77 universities.

McIntosh is station manager for UM’s award-winning NewsWatch Ole Miss – a daily, student-run live 30-minute newscast.

“I’ve had the pleasure of working with Abbie the past two years as she was NewsWatch station manager,” said NewsWatch faculty adviser Nancy Dupont. “Then I had the pleasure of having her in my advanced TV reporting class. She has a goal to be excellent in everything she does. In fact, she will overcome any obstacle getting in the way of her success. She is in the top 1 percent of broadcast journalism students I’ve ever taught.”

 

The two TV packages from McIntosh that were entered in the Television Features category were both from coverage of Hurricane Michael. Three journalism students – led by journalism professors Mark Dolan, Ji Hoon Heo and John Baker – traveled to Panama City in October to report about the hurricane’s impact.

Cobbert, who graduated in December 2018, is former photo editor for The Daily Mississippian and The Ole Miss yearbook. Her Hearst photojournalism entry included her DM coverage of the 50th anniversary of the assassination of Martin Luther King Jr. and photos she took for the yearbook and for her internships. In summer 2018, she had a photo internship at the Daily Press in Virginia, and she had a fall internship at the Memphis Commercial Appeal.

Alysia Steele is one of the JNM professors who have worked closely with Cobbert.

“I have watched Ariel blossom over the years,” Steele said. “What I love and respect about Ariel is how hard working she is, and how she takes constructive feedback from a good place and applies it to her work. She has one of the best attitudes I’ve ever seen in a student, and I’m ridiculously proud of her. It’s nice to see her place in Hearst. I can’t wait to see what she does career-wise, because I know for sure she’s going to make an impact in the journalism world.”

The Hearst contest has several more categories with deadlines during spring semester.

Winners were selected from 107 entries submitted from 60 schools nationwide. The first-place winner qualifies for the National Television Championship held in San Francisco next June.

Other top winners, along with the top finalists in the next television competition, will submit additional entries for a semi-final round of judging. Four finalists will be chosen from that round to compete in the championship, along with writing, photo, radio and multimedia finalists.

First Place has been awarded to Grace King from University of Florida. King wins a $3,000 scholarship and qualifies for the National Broadcast News Championship.

The top ten finalists and their awards are:

Second Place, $2,000 award, Lydia Nusbaum, University of Missouri
Third Place, $1,500 award, Matt Lively, Arizona State University
Fourth Place, $1,000 award, Meredith Sheldon, University Florida
Fifth Place, $1,000 award, Claire Going, Pennsylvania State University
Sixth Place, certificate, Claire Kopsky, University of Missouri
Seventh Place, certificate, Tom Austen, Syracuse University
Eighth Place, certificate, Payton Walker, University of North Carolina at Chapel Hill
Ninth Place, certificate, Lillian Donahue, Arizona State University
Tenth Place, certificate, Kristen Rary, University of Georgia

The top five winning schools receive matching grants. The University of Florida is in first place in the Intercollegiate Broadcast Competition with the highest accumulated student points from the first of two television competition of this academic year.

It is followed by: University of Missouri, Arizona State University, Syracuse University, Pennsylvania State University, University of North Carolina at Chapel Hill, Baylor University, Michigan State University, University of Maryland and the University of Georgia.

The final intercollegiate broadcast winners are announced after the completion of the radio competition and the second television competition. The top three intercollegiate winners earn $10,000, $4,000 and $2,000 respectively, which will be presented at the National Championships in San Francisco this June.

The television judges are: Julie Chin, news director, KNX Radio, Los Angeles; Lloyd Siegel, former vice president of news partnerships, NBC News, New York; and Fred Young, retired senior vice president of news, Hearst Television Inc., Yardley, Pennsylvania.

The 59th annual Hearst Journalism Awards Program added broadcast news to the competitions in 1988. The program also includes five writing, one radio, two photo, and four multimedia competitions offering up to $700,000 in scholarships, matching grants and stipends.

There are 104 universities of the Association of Schools of Journalism and Mass Communication with accredited undergraduate journalism programs eligible to participate in the Hearst competitions.

The Hearst Journalism Awards Program is conducted under the auspices of accredited schools of the Association of Schools of Journalism and Mass Communication and fully funded and administered by the William Randolph Hearst Foundation.

The program consists of five monthly writing competitions, two photojournalism competitions, one radio and two TV broadcast news competitions, and four multimedia competitions, with Championship Finals in all divisions, with the exception of team multimedia. The program awards up to $700,000 in scholarships, matching grants, stipends and intercollegiate awards annually.

The William Randolph Hearst Foundation was established by its namesake in 1948 under California non-profit laws, exclusively for educational and charitable purposes. Since then, the Hearst Foundations have contributed more than one billion dollars to numerous educational programs, health and medical care, human services and the arts in every state.

Memphis Public Relations Society Chapter Names UM School of New Media alumnus Otis Sanford 2018 Communicator of the Year

Posted on: January 9th, 2019 by ldrucker

Otis Sanford, Hardin Chair of Excellence in Economic and Managerial Journalism at the University of Memphis, has been selected by the Memphis Chapter of the Public Relations Society of America as its 2018 Communicator of the Year.

The organization will honor him at its monthly luncheon Thursday, Jan. 10, at 11:30 a.m. at the University Club.

“I am so humbled to be recognized as the PRSA Memphis Chapter’s 2018 Communicator of the Year,” said Sanford. “This is quite a surprise and an honor to receive such a prestigious award.”

Sanford, a Mississippi native and 1975 graduate of the University of Mississippi, began his professional journalism career at The Clarion-Ledger in Jackson, Mississippi. He joined The Commercial Appeal in 1977 and was part of the reporting team that covered the 1977 death of Elvis Presley, rising through the newsroom to become managing editor and editor of opinions and editorials, before moving into academia in 2011.

Screenshot from otissanford.com

Sanford now serves as the Hardin Chair of Excellence in Economic and Managerial Journalism at the University of Memphis, and is the author of the critically acclaimed book, From Boss Crump to King Willie: How Race Changed Memphis Politics. Sanford also writes a weekly political column for the Daily Memphian online news site and serves as political analyst and commentator for WATN-TV Local 24 News.

This will be the 42nd year that the Memphis Chapter of PRSA will honor its Communicator of the Year. The award is given to a member of the community who exhibits the ability to communicate effectively to general or specific publics; has public visibility and is a respected member of the community, who invests his or her time and talent conveying a specific message.

“In choosing Sanford, PRSA Memphis recognizes his ability as a communicator to raise public awareness concerning the challenges that have affected Memphis over the last 40 years,” said Sarah Sherlock, president of the Memphis Chapter of PRSA.

A nationally recognized speaker on journalism ethics, education, and the First Amendment, Sanford is also the recipient of the Silver Em Award from his alma mater, the University of Mississippi, and the annual print journalism award at the University of Memphis was named in his honor. He is past president of the Associated Press Media Editors and past board chairman of the Mid-America Press Institute. In 2014, he was inducted into the Tennessee Journalism Hall of Fame.

The Communicator of the Year award was established in 1976 with Bud Dudley, founder of the Liberty Bowl, its first recipient. The list of honorees includes, Ron Terry, Cecil Humphreys, Fred P. Gattas, Olin Morris, D’Army Bailey, Judith Drescher, Fred Jones, Gerry House, Dr. Scott Morris, Arnold Perl, Linn Sitler, W.W. Herenton, John Calipari, Beverly Robertson, Bob Loeb, Toney Armstrong, Dr. Todd Richardson, PhD, and Mauricio Calvo.

Tickets to the luncheon are free for PRSA members, $25 for non-members, and $15 for students. For more information or to register for the award luncheon visit: www.prsamemphis.org.

Computer science and UM School of Journalism and New Media researchers combat health disinformation

Posted on: January 9th, 2019 by ldrucker

Two UM professors received an interdisciplinary research grant to develop an automated method for identifying health disinformation in the news.

Naeemul Hassan, Ph.D., assistant professor in the Computer Science and Information Department, and Kristen Swain, Ph.D., associate professor in the School of Journalism and New Media, received one of the first Big Data Flagship Constellation seed grants in January.

“Even though trusted, reliable media outlets do spread health misinformation, most intentional health disinformation originates from unreliable media sources,” Swain said. “There is little existing research on health disinformation patterns in social media. We hope to uncover how health news framing is exploited to spread disinformation and then develop algorithms to help journalists, readers and news providers differentiate credible health news from disinformation.”

In their one-year project, “CHORD: Combating Health Oriented Disinformation,” the professors plan to build and analyze a large-scale repository of print and broadcast health news stories that appeared on social networking sites. Then they will analyze media content patterns across reliable and unreliable stories and identify network characteristics and engagement patterns among readers in different age groups. Finally, they will conduct reader surveys and focus groups to identify health disinformation challenges.

The project synthesizes applied natural language processing, big data, network analysis and media content analysis, Hassan said. The team ultimately hopes to develop a computer program that can automatically identify health disinformation, as well as recommendations for new policies to discourage health hoax propagators.

Kristen Swain, Ph.D.

The team initially will develop a scraper program to automatically collect articles from media sources’ websites, automatically separate health-oriented news articles from non-health articles, and gather social media engagement metrics, such as comments, shares and likes for each article. Algorithms also will identify story characteristics including headlines, bylines, leads, captions, video and other images, topics, sourcing patterns, factual and opinion statements, and quote types.

Reliable sources will include CNN Health, Cancer.gov, WebMD, etc., and unreliable sources will include sites like REALfarmacy.com and HealthNutNews. Unreliable story characteristics include disease mongering, vague sourcing, and failure to identify financial conflicts of interest.

Previously, Hassan developed a data collection program that curated about 66,000 news articles from 27 reliable media outlets and 20 unreliable outlets. The preliminary findings helped him design the new project.

“We hope to identify new recommendations for journalists who cover health topics and develop a computer application to provide instant feedback on their draft stories,” Swain said. The new computer application also could help commercial third-party news aggregate applications such as Yahoo News, Flipboard and Bundle News automatically flag health disinformation that should be removed from news feeds.

Naeemul Hassan. Photo by Marlee Crawford/Ole Miss Communications

After completing the content analysis, the team will model reader behaviors by interviewing young people and seniors who read, share and engage with health stories, Hassan said. To explore whether age, gender, education level and news consumption behaviors predict susceptibility to health disinformation, the team will conduct focus groups of readers younger than 18 and seniors 65 and older. They will use the Amazon Mechanical Turk crowdsourcing service to collect feedback about the middle-range readers ages 18-64.

“We hope our findings will inform development of new media literacy educational materials to help people of all ages learn how to identify health disinformation,” Swain said.

The 2019 seed grant will support a computer science graduate assistant in spring 2019 and a journalism graduate assistant in fall 2019. In 2020, the team plans to produce conference presentations, scholarly articles, and an external grant proposal.

The Flagship Constellation initiative, now in its second year, supports interdisciplinary research projects at UM and UMCC that focus on big data, community wellbeing, disaster resilience and brain wellness. In November 2017, UM alums Thomas and Jim Duff contributed $1 million, which supports the constellation grant competitions.

“If our study can reduce the number of people believing in health disinformation, this could improve the overall health condition of people throughout Mississippi and the U.S.,” Swain said.

University of Mississippi journalism professor’s Black Mirror Project mentioned in Harvard Political Review

Posted on: January 1st, 2019 by ldrucker

Last week, Netflix dropped the first feature film released by the popular, science fiction anthology series “Black Mirror.” “Bandersnatch” is the story of a “programmer creating a video game based on the fantasy novel of an unhinged genius,” Mashable reports.

This is exciting to fans and some University of Mississippi students because the UM School of Journalism and New Media has its own class that incorporates episodes of “Black Mirror.”

Harvard Political Review recently mentioned The Black Mirror Project created by a University of Mississippi School of Journalism and New Media journalism professor that envisions the future of media through the lens of the science fiction television series.

After learning about the history of media, professor LaReeca Rucker asks students in Journalism 101 to envision the near future of media after watching several specific episodes of the series. They are asked to use their imagination to write a synopsis of their own “Black Mirror” episode. The most creative and original responses are published on The Black Mirror Project website: https://blackmirrorideas.wordpress.com/

“Black Mirror” is a British science fiction television anthology series set in the near future that explores the potentially dark consequences of technology and social media. Each episode has a different cast with a unique story and, like most science fiction, it offers a speculative warning about what could happen if we lose control and allow technology to control us.

The show, created by Charlie Brooker, was first broadcast on British television in 2011. It is now a Netflix original series, and some have called it a modern day “Twilight Zone.” Recognizing its potential for the discussion of modern and future media, some colleges and universities across the country have incorporated “Black Mirror” into their journalism and communications classes.

 

Harvard Political Review recently published the article Primetime Paranoia that mentions Rucker’s “Black Mirror” Project. The article explores “Black Mirror” and modern anxiety.

It reads, “At the beginning of most Black Mirror episodes, viewers enter a near-future world with a technology that appears novel, even benign. Then this technology goes horribly, unpredictably wrong. In this chaos are echoes of our paradoxical anxiety, which grows worse and worse in a world becoming better and better. Black Mirror has resonated. The series has earned huge ratings, prestigious awards, and praise from figures ranging from Jordan Peele to Stephen King.”

The School of Journalism and New Media also plans to offer a different, but similar “Black Mirror” class this summer as an elective. Those who are interested may email Rucker at ldrucker@olemiss.edu.

Read the Q & A with Rucker about “Black Mirror.”

Q: What is the Black Mirror Project? Why did you get involved with it, and what results has it borne?

A: The Black Mirror Project is a website I created and an ongoing assignment I give my mass communication students each semester. After they spend most of the semester studying the history of media, we shift the focus to the future of media. I assign four specific episodes of “Black Mirror” for them to watch and ponder.

I have always been a fan of science fiction, and when this series came out, I thought it was mind-bending. I also liked that the first season of the series focused a lot on social media usage and offered some scary episodes regarding social media that seemed very plausible. I like that the show is set in the near future – not hundreds of years away. I think that makes it more frightening and relevant.

As a result of starting this project, I have been contacted by people from several different states and countries who have used “Black Mirror” in their college and high school classes. Some have reached out asking if they can submit their students’ Black Mirror Reflections to be published on our website, and I have encouraged them to do that. I love collaborating with others.

 

Q: How have you integrated Black Mirror into your teaching, and what does it add to your classroom?

My students are asked to write a Black Mirror Reflection by thinking about the episodes of the show they have been assigned while pondering technology and social media in the near future. Then they are asked to research the future of technology by Googling and reading several articles on the subject, and talking to friends, family and professors to get ideas.

They are asked to imagine that they’ve just been hired as a writer for the show. It’s their job to come up with a storyline for their own episode, but they only have a week to do it or they (fictionally) get fired. They are told to imagine it will be featured in the next season of “Black Mirror.”

Students write a one-page, double-spaced report describing their episode and the characters they imagine starring in it. They discuss what technology is used and how? They think about a scenario involving technology and social media, and take that idea to an extreme. That’s the story.

I read them and select the best ones to publish on our Black Mirror Project website. You will find a collection of creative “Black Mirror” responses there. I think the exercise helps students begin to think about their personal relationship with technology, social media and electronic communication. Some have said it was “eye-opening.”

Q: In what way is Black Mirror a “modern day Twilight Zone,” as the Black Mirror Project website says? Does the show diverge from the Twilight Zone in any noteworthy ways?

I think one of the differences is that “Black Mirror” seems to be set in the near future. To me, that makes it more frightening and plausible because many of the episodes involve scenarios that we are on the verge of experiencing now. While some of “The Twilight Zone” episodes were like this, many were set many years in the future and were often more fantastical than reality-based.

I wanted to show students several episodes of “The Twilight Zone” that could be compared and contrasted with “Black Mirror,” hoping in my research I would find some “Twilight Zone” episodes from more than 50 years ago that had envisioned the future spot on, but I had difficulty finding episodes that I thought would be a good fit. However, the Harvard Political Review article does offer up a lot of interesting points about what the “The Twilight Zone” has meant to our culture.

I do show one “Twilight Zone” episode called “Number 12 Looks Just Like You” that is about the idea of beauty and perfection, which is still very relevant to viewers today.

I think the scenarios that “Black Mirror” presents are warnings about the near future in the same way “The Twilight Zone” warned us about our world. They both were important shows with confrontational, yet helpful messages that we should pay attention to.

Science fiction is prophetic vision.

Eleven University of Mississippi School of Journalism and New Media students selected to be new orientation leaders

Posted on: December 12th, 2018 by ldrucker

Eleven students from the University of Mississippi School of Journalism and New Media have been selected as UM orientation leaders.

Martin Fisher, associate director of admissions with the UM Office of Admissions, helps lead the orientation leader program. He said orientation leaders are trained to assist new students and their families in transitioning to the University of Mississippi – academically, culturally and socially.

“They lead small groups of new students, serve on panels in front of hundreds of family members, and continue to be a resource to their peers beyond the two-day orientation program,” he said. “The transition process is ongoing, and the orientation leaders are critical to that process. Their service to the Ole Miss community impacts thousands each year.”

Fisher said being an orientation leader is a great opportunity to represent the university and develop transferable skills that students can take with them forever.

“My hope is that they enjoy the process of growing through service,” he said.

Orientation leaders from the School of Journalism and New Media include:

  • Susannah Abernathy, an integrated marketing communications major from Longview, Texas
  • Tavia Moore, an integrated marketing communications major from Wiggins, Mississippi
  • Shelby Carrico, an integrated marketing and communications major from Magee, Mississippi
  • Chloe Dwyer, an integrated marketing and communications major from Southlake, Texas
  • Charlie Googe, an integrated marketing and communications major from Saltillo, Mississippi
  • Asia Harden, an integrated marketing and communications major from Greenville, Mississippi
  • Austin Newcomb, an integrated marketing and communications major from Corinth, Mississippi
  • Jessica Shipp, an integrated marketing and communications major from Southaven, Mississippi
  • Andrew Wildman, an integrated marketing and communications/French major from Laurel, Mississippi
  • Karsyn King, a journalism and Spanish major from Monroe, North Carolina.
  • Nick Weaver, a public policy leadership and integrated communications major

Orientation Leader Susannah Abernathy is an active member of the Delta Rho Chapter of Kappa Kappa Gamma, where she serves on the New Member Committee welcoming incoming women. Although she is an IMC major, she also hopes to attend dental school after earning her undergraduate degree.

“Coming from a small town in Texas, I knew very few people when I set foot on campus for orientation,” she said. “I did not have the same session as my other friends, so I hung out with my orientation leader the whole time. She made sure that I felt welcome here and introduced me to two other orientation leaders who were just as kind to me.”

Abernathy said she never expected orientation leaders to be so inclusive. She thought it would be rewarding and a way of “paying forward” the same things her orientation leaders provided for her.

“I believe that orientation leaders are like the welcoming committee to college,” she said. “They are the first people you meet when you get to Ole Miss, and they want to make you feel as comfortable as possible. Not only are they helping with the transition into college, they also genuinely want to be your friend.

“It is my hope that I can lead the incoming Ole Miss students through an orientation that alleviates their fears about college and leaving home, and prepares them for a very smooth transition into college, academically, socially and emotionally.”

Orientation Leader Andrew Wildman is a member of Delta Psi fraternity at St. Anthony Hall. He is also a big fan of food and cooking. He hopes to attend grad school, earn a doctorate in literature and teach at the college level.

“I wanted to become an orientation leader because of just how much I love Ole Miss,” he said. “I have been a lifelong fan of this university. It’s the only place I toured because I knew it was the only place I could call home.”

Wildman said he is excited to represent Ole Miss as an orientation leader and wants incoming freshmen to be excited.

“I am just thankful for the opportunity to show them that they have a home here in the Ole Miss family,” he said. “… The team is such a diverse representation of students from the university . . . I’m excited about the memories that are going to be made with my fellow orientation leaders.”

Orientation Leader Tavia Moore is a transfer sophomore whose activities include “studying, losing sleep, and more studying.” During her free time, she reads, explores Oxford, and spends quality time with friends.

“I don’t have any cliche career aspirations,” she said. “I just want to find a career that makes going to work feel like going to a playground. I want to be able to enhance my creativity while traveling the world and meeting people of all backgrounds and cultures.”

Moore was a student ambassador at her previous college. “My only hope is to build as many relationships within my Ole Miss family as possible,” she said. “I want to be able to recognize people on a first-name basis because I expect to spend the majority of my time interacting and developing those types of relationships with them.”

Orientation Leader Chloe Dwyer is also an ambassador for the School of Journalism and New Media, an Alpha Kappa Psi Business Fraternity executive member and upcoming vice president, a member of the TEDx University of Mississippi planning committee, a member of the Student Activities Association Special Events Committee, and a Alpha Delta Pi member. She said she wants a career in advertising and graphic design.

Dwyer was selected to be an orientation coordinator, which is a second-year orientation leader. She said the selection process is very competitive. They only chose six previous orientation leaders – three boys and three girls.

“When I originally applied to be an orientation leader, I wanted to feel a deeper connection to the university and its people,” she said. “Ole Miss has a large population, and by holding this position, I knew it would break the population down into smaller groups and open up a new way to form relationships with people in our community.

“I wanted to be an orientation coordinator so that I could continue to take the passion I have for Ole Miss and show incoming students what they have to look forward to. Orientation is so special, and I can’t wait to go through the experience again with new faces and stories.”

Dwyer said she has met some of her best friends through orientation. “These friendships mean so much to me, and I know they will last far past my college years,” she said.

Orientation Leader Asia Harden is a staff writer for the Ole Miss Yearbook, a communications intern at the UM School of Business Administration, and the public relations chair of Lambda Sigma Honor Society.

“The root of why I want to apply to be an orientation leader stems from my growing love for this university, its people, and the opportunities it has afforded me,” she said. “As an orientation leader, I want to give back to this wonderful place that I get to call home and share my love of this university with new students to further ensure them that they can find a home in this place as well.”

Harden said each new experience provides an opportunity for growth.

“As an orientation leader, I want to be able to find growth in the challenges, triumphs, and pure joy that comes with the job,” she said. “And I hope that I can be able to lead incoming students down a path of growth as they enter the university as well.”

Orientation Leader Charlie Googe is a sophomore and member of Delta Gamma sorority who dreams of becoming a marketing specialist for Vogue magazine.

“I had an amazing experience when I attended orientation, so I simply want to give other new incoming students the same awesome experience,” she said. “I love this university so much, and I want to also share that love with others, so that they can learn to love it as much as I do.”

Orientation Leader Nick Weaver is a public policy leadership and integrated marketing communications major. He is an ASB senator, a member of Chi Psi Fraternity, an FLL Greek ambassador, and a member of the Oxford Church of Christ. He plans to attend law school.

“Over the past two years at Ole Miss, I’ve met countless people who have taken me in and helped me feel at home here in Oxford,” he said. “These people include students I met at orientation, fraternity brothers, church members, and professors whose classes I’ve taken. Regardless of how I met these people, they all share a special place in my heart. It wasn’t long ago that I moved into Pittman Hall as a nervous, lonely freshman in desperate need of belonging.

“I’m a religious person, and I distinctly remember sitting alone in Paris-Yates Chapel praying that God would send me friends and mentors who would guide me and build me up. In the months following move-in, I was blessed with more loving people around me than I ever dreamed of. Because of this, I have a debt I need to repay.”

As he transitioned from high school to college, Weaver said he received love from students and staff at Ole Miss. Now, it’s his turn to give back.

“My hope is that, as an orientation leader, I can exhibit the same genuine and kind friendship that I received as a freshman,” he said. “I feel a responsibility to give back to the school that’s given so much to me, and this opportunity allows me to do just that.”

Weaver said he hopes to gain a greater understanding of the diversity of students who call Ole Miss home.

“When we get into our normal routine, it feels like we’re only interacting with a limited group of people on campus, but as an orientation Leader, I have the opportunity to talk with everyone and welcome them to such a fantastic university.”

Meet IMC Student Olivia Nash: She says IMC offers a variety of career paths

Posted on: November 29th, 2018 by ldrucker

Meet IMC student Olivia Nash. Nash, a freshman, is from a small town called Sikeston, Missouri.

“I came to Ole Miss because I fell in love with the town first,” she said. “Oxford is such a special place, and the people in it make it even better. But, the town was not the only thing I fell in love with, as the Ole Miss campus is beautiful and the camaraderie from the people is unbeatable.”

IMC stands for integrated marketing communication. “I chose IMC as my major, because as a freshman, I really do not know exactly what I want to do,” she said. “My cousin, who also attends Ole Miss, is an IMC major, and through her, I figured out that I could find multiple careers through this major.”

There are many IMC-related careers, such as advertising account executive, social media manager, and sales executive.

“I honestly do not know the exact career I want to have when I get out of college,” Nash said, “but I do know that being an IMC major will allow me to keep my options open and available.”

Nash is driven and excited for her future. She is young, full of new ideas and ready to be an expert in her field.

“I truly am excited for what this major, Ole Miss, and my new experiences will have to offer me,” said Nash.

She will continue her education at the University of Mississippi, and she is determined to make her impact on the world. – By Rhylan Hillis.

Industry site shares story of Dr. Samir Husni’s Luminaire Award

Posted on: October 23rd, 2018 by ldrucker

School of Journalism and New Media professor Samir Husni, Ph.D., is the latest recipient of The Luminaire Award. Husni, the director of the Magazine Innovation Center and a professor and Hederman Lecturer, recently received the honor in New York City.

The award has been described as the “Hall of Fame” for the graphic and visual communications industries.

Watch the video of Samir “Mr. Magazine™” Husni, Ph.D., accepting The Luminaire Award for Best in Communications at the Franklin Luminaire Awards: A celebration of achievement in graphic and visual communications. Click here if the video below is not visible.

From left, Samir Husni, Ph.D., accepts his 2018 Luminaire Award from Bob Sacks, a.k.a. BoSacks, Precision Media Group. Picture from the Printing Impressions website: https://www.piworld.com/article/landa-husni-four-other-notables-honored-at-2018-franklin-luminaire-awards-event/

The award was presented by the Idealliance Foundation and the Printing Industries Alliance at The Lighthouse at Chelsea Piers in New York City Oct. 17.

The Printing Impressions website recently wrote a story about the winners. Writer Patrick Henry described the awards as the “Academy Awards of the printing industry.”

Henry writes: “The fourth Luminaire honoree, Samir Husni, Ph.D., is well known to many in the publishing world as ‘Mr. Magazine.’ Bob Sacks, president and publisher, Precision Media Group, welcomed him ‘to the ranks of print’s greats’ and called him a ‘titan’ of the medium because of a lifetime spent evangelizing it.

“He is, Sacks said, the originator of the concept of doctoral studies in magazines,” Henry wrote. “Husni recalled ‘falling in love with the smell of ink on paper’ as a boy in his native Lebanon, where he hand-crafted his own publications and started collecting what is today a 30,000-copy library of magazine first editions. He said that upon emigrating to the U.S. in 1978, ‘My hobby became my education and my profession.'”

You can read the full article by clicking this link.

SPJ Scary Potluck for Journalists will be held at 4 p.m. Halloween

Posted on: October 22nd, 2018 by ldrucker

You are invited to the second annual Society of Professional Journalists Scary Potluck for Journalists. The event will be held at 4 p.m. on Wednesday, Oct. 31, Halloween, in Room 202.

Come if you dare to Farley Hall’s second floor haunted auditorium.  Student journalists and IMC majors should bring a snack to share with friends. The event is open to all Meek School students.

Meet other student journalists, writers, photographers, designers and communication students.
Learn how you can join the SPJ. We’ll also announce officers for 2018-2019.

We might even watch something scary. Invite a friend. All are welcome.

Costumes are encouraged, but not required. Share the event to invite others.

Crisis management expert says: “Humans first, business second”

Posted on: October 3rd, 2018 by ldrucker

Today, it’s more important than ever for businesses and organizations to have a crisis management plan. And though no one likes to relive a crisis, you can learn from doing so.

In 1982, consumer research specialist Leslie Westbrook was in the “war room” during the Tylenol poisoning scandal that became a textbook case in the field of crisis management. What she learned is still important today. When dealing with controversy, it’s important to put humans first, business second.

Q. Can you take us back to the time of the Tylenol controversy? Where were you working? What was your job position at the time? When did you first hear about this controversy?

A. In 1982, at the time of the Tylenol poisoning, I had already created my consulting firm, Leslie M. Westbrook & Associates, Inc. After graduating from Ole Miss in 1968, I worked for Procter & Gamble for three years, where I was trained in classic consumer research. I then worked for a nationally prominent new product consulting firm for nine years. In 1980, I founded my consulting firm. I am a consumer research specialist/marketing strategist working with primarily Fortune 500 companies.

Joe Chiesa, then president of McNeil Consumer and makers of Tylenol, had been my client at another J&J company. I watched Jim Burke, then CEO of J&J Worldwide and the parent company of McNeil, announce on television that J&J would no longer make capsules (Too easy to tamper with. Who knew?)

All Tylenol capsules were being pulled off the shelves. Seven people had died as a result of Tylenol, which had been tampered with, and J&J did not want any more harm to their customers. They were cooperating with authorities, shutting down Tylenol capsule plants, interviewing employees . . . until the mystery was solved.

I was so impressed, so touched that the CEO of a major international consumer company was willing to lose millions in order not to hurt any more people. I wrote to Joe Chiesa to volunteer my services in any way needed. I volunteered to do their consumer research to help Tylenol, no charge. They had already done so much. I was summoned to Ft. Washington, Pennsylvania, McNeil headquarters, for a meeting with the director of market research.

I was hired (they never accepted my offer to volunteer) to be the consumer specialist to work with the Tylenol Team (the war room) to stage a Tylenol comeback. I worked with R&D as they began to develop safety packaging for current Tylenol tablets (capsules were gone) and future Tylenol line extensions to replace the Extra Strength Capsule: what it must look like, how it should be described and named … to develop trust and confidence.

R&D also was charged with replacing the much-preferred capsule form vs. tablets for Extra Strength. (They) preferred it to be shaped like a capsule for swallowability, but it must be pure white like tablets (compressed powder) to visually communicate that it “cannot be tampered with.” (Decisions had to be made about) form, nomenclature, how to motivate capsule purchasers to buy Extra Strength Tylenol again … in this new form. The caplet form was born, along with Triple Safety Sealed packaging. It changed the consumer landscape forever.

Q. For those who may not be aware of what happened, can you give us a bit more background?

A. In September 1982, seven people in the Chicago area mysteriously died. It was discovered that each of the seven (random, not related) had taken Tylenol Extra Strength capsules. Police and FBI confiscated the Tylenol from all seven homes and the stores where these were bought.

Forensics discovered that the capsules had been tampered with: capsules opened, active ingredient powder removed and replaced with cyanide powder. J&J ran full-page ads not only in Chicago papers but in all major papers around the country.

Read the recent New York Times article about the Tylenol controversy.

Tylenol Extra Strength Capsules were pulled off every retail shelf around the country. All Tylenol Extra Strength Capsule manufacturing plants were shut down and scrutinized. All Tylenol ES capsule packages were sent to a central location for tedious examination to see if any other capsules were tainted. There was a massive manhunt, search for a “madman” who was behind the poisonings.

Q. What were some of the strategies that you helped implement to turn this controversy around? It seems it took strategic thinking to prevent the company from being distrusted after the controversy? Can you talk a little bit about your team’s action plan?

A. Burson-Marstellar PR Agency, founded by our own Harold Burson (another Ole Miss graduate), was already working for several J&J companies. The firm was hired to handle what is now called “crisis management.”

Jim Burke, J&J CEO, worked closely and directly with the agency. He set the parameters: totally transparent, no waffling, only straight talk. Key was also to promote the actions: All Tylenol capsules removed from all retail shelves … $100 million loss in one day.

Consumers were to take any Tylenol ES capsules to any local grocery/drug to turn in (back to J&J for examination) and given a choice:

1. Refund (no sales receipt necessary), which was given as a coupon for store credit to buy anything (or)
2. Full bottle of Tylenol ES Tablets (white compressed powder/no tampering)

The news coverage was all positive due to the unfathomable humanitarian non-profit-oriented approach taken by J&J. I tested various approaches/ads/PR articles to guide J&J and Burson in the selection of the most positive, most reassuring and viable.

I was working closely with R&D on a fast-track to get the new form (caplet) and new Safety Seal Packaging in the market. I conducted focus groups in the Chicago area first, three months after the poisonings, to assess consumer attitudes toward Tylenol, J&J.

Trust was building. Consumers responded very favorably to the company’s open, transparent, humanitarian approach. We eventually conducted these focus groups around the country.

Q. The Tylenol controversy is now a textbook case for marketing and public relations classes. What do you think marketing executives learned as a result of this problem that they now teach students about?

A. Crisis management is now an industry. Crisis management is taught in universities. Crisis management agencies have proliferated. In my experience, and in my observation of corporations, when a consumer crisis occurs (and there have been many over the 36 years since Jim Burke was a human being first), no one has even attempted to follow Jim Burke. The vast majority of corporations only focus on the Bottom Line … profit, stock prices, no transparency. It is shameful.

Jim Burke was a human first, a businessman second.

In the end, Tylenol staged an unprecedented comeback and went on to far surpass the original profit projections for Tylenol ES capsules. So, J&J won on all levels.

It is heartbreaking for me to see how all subsequent CEOs of J&J have not followed the “Burke Playbook” for crisis management.

Q. What did you learn personally or take away from your experience of being involved?

A. First, I was privileged to see from the inside how dedicated all of J&J and McNeil were to the Johnson & Johnson Credo … Putting the people we serve first (www.jnj.com/credo) … Shareholders (profit) last.

>Jim Burke became and still is my hero. I have never met, worked with or read about any corporate head with his integrity and beliefs. It was an honor to work with him, the Tylenol team.

For years, I worked with the J&J family of companies. I was recommended by my clients at McNeil to other J&J companies. When I began to experience a change in the mentality/work ethic/attitudes of various J&J company management persons … less humanistic, less ethical … I stopped taking J&J clients.

Ms. Westbrook’s responses were lightly edited.

By LaReeca Rucker