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Posts Tagged ‘Public Relations’

University of Mississippi IMC grad offers tips for landing your first public relations job

Posted on: May 19th, 2021 by ldrucker

Kara Weller graduated in May 2017 with a Bachelor of Science in Integrated Marketing Communications degree. The Stevens Point, Wisconsin native has lived in Nashville since graduation and now works as a communications specialist at Pierce Public Relations.

Weller penned this column for PR Couture that offers Four Tips from a PR Grad Who Landed Her Dream Job in a Brand New City.

Kara Weller

Kara Weller

Breaking into the public relations industry and getting your first job can be daunting, but Weller said she knew she wanted to work in public relations because she admired how PR pros used strategic communications to help individuals and brands reach their goals.

After moving to Nashville after graduation, she began reaching out to PR firms. She said she was instantly drawn to Pierce Public Relations after reading the founder’s inspirational story about how she moved to Nashville and started her own business.

Weller’s tips may help you navigate the job market. You can read her article at this link.

Have a business column you’d like to share? Email us at this link.

PR News names UM School of Journalism and New Media graduate one of its Rising PR Stars 30 & Under

Posted on: November 25th, 2020 by ldrucker

PR News has named a 2018 University of Mississippi School of Journalism and New Media graduate as one of its Rising PR Stars 30 & Under.

As the first member of the newly formed Idea Grove PR team in Dallas, Sarah Jenne, a UM Integrated Marketing Communications graduate, played a pivotal role in developing many best practices. After just a year, Jenne was chosen to spearhead Idea Grove’s PR practice at a time when the agency was transitioning to a specialization-focused staffing model, the PR News website reports.

Sarah Jenne

Sarah Jenne

“Sarah developed the Customer Brand Ambassador program for WorkFusion, an automation technology provider,” her PR News bio reads. “Sarah was consistently getting interest from reporters seeking real-world examples, but WorkFusion lacked a bank of media-ready customers. Sarah created a fact-based recommendation for the client, developed materials for educating customers on the opportunity, and soon had multiple customers on deck for media engagement.”

Robin Street, senior lecturer at the School of Journalism and New Media before her retirement, said she was proud of  Jenne for earning this honor, because she stood out as a young professional, but she was also an outstanding student.

“I remember telling Sarah that she would be a great PR professional and that she should earn our school’s specialization in it,” Street said. “I initially was especially impressed at her writing skills, because so much of public relations work requires communicating through writing. Then I also observed I her ability to stay poised under pressure and to multi-task with ease.”

Click here to learn about the PR specialization at the School of Journalism and New Media.

Street said Jenne took the advanced PR class in a one-month intensive summer session. The class required completing a mini-internship, multiple writing and research assignments and a full public relations campaign as a final project.

“Many students struggle to juggle all those requirements, but not Sarah,” Street said. “She did excellent work and exemplified time management skills. I still have the evaluation form her internship supervisor completed about her, and it says, ‘As this was a short time period to accomplish a lot of tasks, she did an amazing job.'”

In addition to her talents and skills, Street said, “She is also a delightful young woman who has the ability to get along with multiple types of people. Any employer is lucky to have her.”

As the impact from COVID-19 turned newsrooms upside down in March 2020, PR News reports that Jenne “tapped into her network of reporters to collect information on their changing beats and candid feedback on their receptiveness to pitches, helping clients make informed decisions about upcoming announcements and external communication strategies.”

PR News’ PR People Awards and Rising PR Stars 30 & Under competition showcases top talent, passionate professionals and budding PR leaders who, day in and day out, are making communications matter in the marketplace, according to their website.

“The winners of this annual program set the benchmark for PR and underscore the outstanding PR achievements made in the past year—and our 2020 class of honorees is no different,” it reads.

The website reports that many of this year’s award recipients acknowledged the challenging role of public relations and communications in the midst of the dual pandemics of COVID-19 and social unrest.

“In many instances, our honorees had to pivot their messaging to both internal and external stakeholders, create crisis playbooks on the fly or determine how their brands could, and should, best respond beyond statements,” it reads. “From internal communications and community relations to crisis management, media relations and beyond, the individuals recognized this year cover the wide breadth and depth of the industry. We invite you to read more about their individual accomplishments below.”

UM School of Journalism and New Media extends GRE waiver for graduate programs through the 2021-2022 academic year

Posted on: November 11th, 2020 by ldrucker

If you’re looking for a reason to start working on an advanced degree or change career paths, the University of Mississippi School of Journalism and New Media has extended its GRE waiver for graduate programs through the 2021-2022 academic year to make the application process a little simpler during the COVID-19 pandemic.

Dr. Marquita Smith is the assistant dean for graduate programs. If you are interested in the M.S. in Integrated Marketing Communication program, you can learn more about the program here.

Smith said the Graduate School granted the school permission in September to suspend the GRE requirement for Fall 2021 admission. It originally was set to expire July 31, 2020, but it has been extended for applicants applying for admission for the 2021-2022 academic year.

The GRE will not be used at all in any admission decision for the coming academic year. Under the change, no one will be admitted or denied admission based on a GRE score.

The School of Journalism and New Media offers the M.A. in Journalism, the residential M.S. in Integrated Marketing Communication, and the online M.S. in Integrated Marketing Communication. Smith said the temporary suspension applies to all three programs.

“We want to make sure that everyone who wishes to apply can do so and that the application process is as fair as possible,” said Professor Robert Magee, a member of the graduate admissions committee. “But setting aside the GRE means that an applicant’s transcript and letters of reference carry even greater weight as outside materials. These materials, along with the personal statement and resume, paint a picture for the admission committee of how well an applicant might handle graduate-level work.”

Interim Dean Debora Wenger said waiving the GRE requirement during this time helps simplify the application process.

“We know there are working professionals who will struggle to find the time to prepare and take the GRE,” she said, “so this gives us an opportunity to invite those people who want to jumpstart their careers to test out our graduate programs.”

This Grad School link lists several programs.

This M.S. in IMC website admissions tab lists application materials.

Alumni Stories: UM School of Journalism and New Media grad works in PR and Influence with Ogilvy Chicago

Posted on: November 2nd, 2020 by ldrucker

Biloxi native Victoria Berry, a University of Mississippi School of Journalism and New Media graduate, is proof that big things can happen if you remain open to possibilities in the world of public relations and strategic communication.

Berry, 27, now works as an account executive in PR and Influence at Ogilvy Chicago. Her responsibilities include daily account management, media relations, and influencer strategy.

Ogilvy has 132 offices in 83 countries and is described as a “doorway to a creative network, re-founded to make brands matter in a complex, noisy, hyper-connected world,” according to the company website.

Read Berry’s story and the stories of other School of Journalism and New Media alumni on our Alumni Stories page.

Victoria Berry

Victoria Berry

 

 

Recent UM School of Journalism and New Media graduate named PRAM’s Outstanding PR Student in the state

Posted on: May 28th, 2020 by ldrucker

A May 2020 graduate from the School of Journalism and New Media was named Outstanding PR Student in the state by the Public Relations Association of Mississippi recently.

Karsyn King, a broadcast journalism major with a public relations specialization, was chosen from among students nominated by universities throughout the state.

A panel of judges selects the winner based on academic excellence and honors, public relations activities and experience, campus and community involvement, and a recommendation from the student’s instructor. The Gregory Raimondo Outstanding PR Student award is named for a PRAM member who was tragically killed in an accident in 2018.

King, who is also a double major in Spanish, was nominated by Senior Lecturer Robin Street.

Karsyn King

Karsyn King. Photo by Stan O’Dell.

“Karsyn easily stands out as one of the brightest and best students I have taught,” Street said. “I knew from the minute I graded her first assignment that she was going to excel in PR. I truly am in awe of her abilities, intelligence and time management skills.”

Ryan Whittington, PRAM’s vice president of student services, was not a judge, but he did coordinate the selection process.

“This year’s judges commended Karsyn for her ability to juggle multiple projects,” Whittington said. “In addition to the way she maintained outstanding academic honors, multiple internships, part-time jobs and campus activities, they were impressed with her clear career goals. One judge shared, ‘It is obvious that she is a stellar student who will make an outstanding professional who can take on multiple projects and responsibilities.’”

King, from Monroe, North Carolina, was a member of the Honors College, as well as a producer and on-air talent at both the campus radio and TV stations. She served as event coordinator for the University Ambassadors and as an orientation leader for incoming freshmen. She was an officer in her sorority and in Panhellenic. Her volunteer work included serving at a local homeless shelter and as a tutor to underprivileged children. In addition, she worked two part-time jobs while in college.

“I am beyond honored to receive the award,” King said. “It is amazing to see my hard work pay off in such a profound way as I end my undergraduate career at Ole Miss. I will be forever grateful to Ms. Street for her nomination, her constant encouragement, and her invaluable guidance.”

 

Street takes PR students on a Memphis field trip to FedEx and St. Jude

Posted on: November 4th, 2019 by ldrucker

Students enrolled in Senior Lecturer Robin Street’s public relations classes traveled to Memphis Oct. 29 to meet with public relations professionals, including several JNM alumni, at FedEx and St. Jude.

Assistant Dean Scott Fiene accompanied the group, along with adjunct instructor Bill Dabney.

 

An added bonus at FedEx was a visit from Richard Edelman, president and CEO of Edelman PR. He was in town to meet with JMM graduate Jenny Robertson, who is FedEx vice president for corporate communications. Edelman briefly spoke to the students.

At FedEx in Memphis, Street found 10 of her former students in communication positions.

Pictured, from left, are Lillie Flenorl, communications specialist, FedEx Freight; Teresa Daniel, senior communications specialist, social media; Jenny Robertson, vice president, corporate communications; Natashia Gregoire, director of FedEx Freight communications; Street; Ed Coleman, communications advisor, internal communications (not a former student, but an alumnus); Caitlin Adams, communications principal, office of the president and COO; and Alex Shockey, manager of social media and content. Not pictured are Rachel Hammons Parks, senior marketing specialist, brand; Cacera Richmond, senior communications specialist, FedEx Freight; Janna Hughes, communications advisor, global citizenship; and Caitlin Berry, senior communications specialist, internal communications.

Photo credit: Bill Dabney

Faculty Profile: Burson teaches students to find their passion

Posted on: May 25th, 2019 by ldrucker

Mark Burson began teaching at the University of Mississippi Jan. 27, 2016, but not before spending 43 years in California.

“My only regret is that it took me so long to discover Oxford, Mississippi,” he said. “I wish I had done it 30 years ago.”

Growing up, Burson had no desire to teach. He wanted to play baseball.

“I went to a private school,” he said, “and I was the first freshman to start all four years. I made all-league those four years as well. So by the time I was a senior, I thought I was really good.”

With no collegiate offers to play ball, Burson decided to walk on at the University of Southern California. At the time, USC had a freshman team and a junior varsity team that held open tryouts for walk-on athletes. He made the team.

“I spent two weeks on that team,” he said, “and I was amazed at how good everybody else was. I soon realized that I had never seen a real curveball before. I had never seen athletes who were so fast and could jump so high.”

Reality began to set in, so he talked with the coach, asking when was the last time that someone from the freshman team made it to JV or varsity? “The coach said, ‘Oh that’s easy. Fred Lynn.’”

Fred Lynn is a former center-fielder who had an impressive career in the Major Leagues. Burson said he then realized he had to do something else with his life.

While studying art history, only because he registered late for classes, Burson discovered he really enjoyed it. “It was through art history that I developed this appreciation of just looking at the world, and then being able to tell stories about what I saw,” he said. “And while I didn’t know it at the time, that was the business that I would end up in.”

Burson graduated from USC in 1977, but decided to stick around for graduate school. He earned his master’s degree in public relations in 1979.

If you’re in the public relations business, you’ve probably heard of Harold Burson, his father, who co-founded Burson-Marsteller in 1952.

“I had no intention of ever working for my father’s company, and that happened just through serendipity,” he said.

Burson joined the Santa Monica-based firm in 1985, but left in 1997 to run the Ronald Reagan Presidential Library for seven years before returning to Burson-Marsteller.

“Through accident of birth, I was born into a PR family,” Burson said. “I didn’t have a choice; it just happened. Because of that, I’ve had a unique ringside seat to the growth of this business.”

Burson said the business that has only been around for about 100 years has changed a lot. If you’re an integrated marketing communications major at the University of Mississippi’s School of Journalism and New Media, you may have an idea of this change.

“This business used to be about relationships between the agency and the client,” Burson said, “and when I first started, that’s what really appealed to me, because you could develop, not only business relationships with the client, but also real friendships.”

Burson feels the industry has moved past these relationships and is now in a more “What can you do for me today?” state of mind. He said the things he loved most about the business has been slowly vanishing and transitioning into what he calls PR or publicity stunts – doing a random act to attract the public’s attention.

“That’s not what I signed up for,” Burson said.

With the nature of the business changing, Burson said he knew he wasn’t going to be able to do the things he really liked doing, so he developed an interest in endurance competitive cycling. After competing in several signature events, Burson thought about starting a company that would help promote those events, but nothing took off.

It wasn’t until a friend invited him to guest lecture a course at USC Annenberg School of Communications, Burson thought: “Wow. This is a pretty cool gig.”

With two of his children out of the house and the third about to graduate high school, Burson began to consider teaching. When his daughter graduated high school, she decided to attend the University of Mississippi because she heard about it through Burson’s father, Harold Burson, who earned his degree from UM.

Burson moved his daughter to Oxford and said, “I just fell in love with Oxford and the university and inquired about how to get a teaching job here in the school of journalism, and what would I teach,” he said. “The subject that I knew most about was how to put together a campaign from start to finish, and then build an environment within that team that would optimize success. So that’s what I teach here and why I’m here.”

Burson doesn’t just teach a class; he makes connections with each student, and he builds relationships that last. Anessa Guess, who took a class under Burson, said he is a wonderful teacher whose aim is to positively impact student lives.

“In just a short time, he inspired a classroom full of hopefuls to go beyond the normal realm of dreaming and tear down the veil to seek limitless dreaming with a sturdy foundation to start with,” she said. “He is a teacher capable of so many things, and the most important is instilling hope, grounding, diligence, and character in the youth of tomorrow with tools learned from the past.”

Audrey Ryan, who was also enrolled in a class Burson taught, said he is her favorite instructor. “His enthusiasm for not only IMC, but teaching is inspiring,” she said. “He is interested in each individual’s path and wants to learn about every student he teaches.

“You can tell his passion is teaching just by the way he interacts with his students, and the way he can build a bond with each student, and always have a way to relate to them. He is phenomenal at what he does, and as a person.”

Burson has found his passion, and he teaches students to never give up searching for what you’re passionate about. Take chances. Live life. Do what makes you happy, no matter where it might take you.

This story was written by Brandon Hancock for OxfordStories.net. To learn more about our program, email jour-imc@olemiss.edu.

UM students sweep awards from Public Relations Association of Mississippi

Posted on: April 17th, 2019 by ldrucker

One student named Outstanding PR Student in the state

University of Mississippi public relations students swept the awards in the Public Relations Association of Mississippi student competition recently, including one student being named Outstanding PR Student in the state.

Students and recent graduates from the School of Journalism and New Media won 16 of the 19 student awards presented for public relations projects at the PRAM state conference in Vicksburg on April 12.

In addition, IMC major Davis Roberts from Grenada was named Outstanding PR Student in Mississippi. He was selected from 13 nominees from statewide colleges for the award that came with a $500 scholarship. Journalism major Hailey McKee and IMC major Hayden Benge were also recognized as nominees for the award.

For the competition for PR projects, the students entered public relations campaigns they produced in Senior Lecturer Robin Street’s advanced PR class during 2018.  Each student created a campaign to increase awareness or change opinion on a topic of their choice. Topics included prescription drug abuse, the detrimental effects of loneliness, the importance of registering to vote, equal pay for women, eating disorders in men, sex trafficking, suicide prevention, the physical and emotional health benefits of having a pet, the dangers of e-cigarette use, autism, and the dangers of bullying among teenagers.

School of Journalism and New Media Students and their instructor at the Public Relations Association of Mississippi Student Prism Awards Luncheon April 11 awaiting the results. Pictured are: counter-clockwise from far left are Kendall Patterson, Davis Roberts, Hayden Benge, Ally Langston, Anna Bess Pavlakovich, Barrett Climer, Senior Lecturer Robin Street, Melanie Wierzbicki, Hailey McKee, Holly Lasker, Madison Stewart and Chloe Parrish.

Each campaign required multiple aspects including writing news articles, shooting video and photos, planning creative events, conducting research and creating online and social media posts.

“Today’s communication specialists require skills in research and planning, as well as in all forms of communication including writing, designing, photography, video, social media and website creation,” Street said. “These students demonstrated that they excel in this diverse skill set. Their awards are a tribute to the preparation they received from all the faculty members at the School of Journalism and New Media.”

University of Mississippi public relations students and recent graduates swept the Public Relations Association of Mississippi student competition recently, winning 16 of the total 19 awards presented for PR projects. In addition, IMC major Davis Roberts was named Mississippi Outstanding PR Student. Pictured, left to right, are some of those winners: Front row: Hayden Benge, Chloe Parrish, Maggie Crouch, Senior Lecturer Robin Street, Anna Bess Pavlakovich and Aleka Battista. Second row: Samantha Metz, Calyn Hoerner, Kendall Patterson, Hailey McKee, Holly Lasker and Ally Langston. Third row: Davis Roberts and Melanie Wierzbicki. Not pictured are Barrett Climer, Caroline Hewitt and Madison Stewart. Photo credit: Stan O’Dell

Comments from the judges, who remain anonymous, on the students’ entries included “solid research and planning,” “very thorough and impressive,” “exceptional,” “very creative,” “comprehensive and well done,” “thoughtful campaign to bring awareness and assistance to a difficult topic” and “creative and thought provoking.”

Davis Roberts, an IMC major from Grenada, was selected as Outstanding PR Student by the Public Relations Association of Mississippi from nominees representing colleges around the state. Here, he is congratulated by his nominating professor, School of Journalism and New Media Senior Lecturer Robin Street.  Davis was previously named a winner of the Marcus Elvis Taylor Memorial Medal, the university’s highest academic honor. Photo credit: Stan O’Dell

Matt Martin, PRAM vice president for awards, commended the students’ entries.

“The award-winning work submitted by the students of the University of Mississippi is notable for its creativity and solid understanding and use of the public relations process,” Martin said. “While their awards will add stars to their resume, it’s their mastery of these fundamentals that will lead to successful careers as PR practitioners.”

Multiple students can win in the same category if they earn the required number of points as scored by the judges. No awards were given in the highest category called the Prism. The Excellence Award is the next highest award, followed by the Merit Award.

Winning Excellence Awards were Benge from Tulsa, Oklahoma; Calyn Hoerner, an IMC graduate from Houston; Holly Lasker, an IMC major from Seattle; and McKee, from Dyersburg, Tennessee. Street also won an Award of Excellence in the professional media writing category.

Winning Merit awards were Aleka Battista, an IMC graduate from Tupelo; Barrett Climer, an IMC graduate from Jackson; Maggie Crouch, a journalism major from Westmont, Illinois; Caroline Hewitt, a journalism graduate from Covington, Louisiana; Ally Langston, a journalism major from Dallas; Samantha Taylor Metz, a marketing and corporate relations major from Hernando; Chloe Parrish, an IMC graduate student from Germantown, Tennessee; Kendall Patterson, a journalism major from Corinth; Anna Bess Pavlakovich, a journalism major from Denver; Roberts; Madison Stewart, an IMC graduate from Dallas; and Melanie Wierzbicki, a double major in Spanish and marketing and corporate relations from Waxhaw, North Carolina.

For more information, contact Robin Street at rbstreet@olemiss.edu.

Meet Our Students: IMC student Ali Arnold

Posted on: March 15th, 2019 by ldrucker

Meet University of Mississippi School of Journalism and New Media IMC student Ali Arnold.

The Natchez native, 21, is a junior studying integrated marketing communication and general business, who spent her last two years of high school in Brookhaven, Mississippi studying visual arts at the Mississippi School of the Arts.

Arnold was determined to pursue an art degree in college, but later began thinking about studying advertising since it would allow her to channel her creativity. After learning about the IMC program, she declared a major and fell in love with her studies.

“IMC isn’t just a degree or a career path,” she said, “it’s a mindset and a philosophy on how to approach the world and solve problems.”

After an internship at Bright Rain Advertising in Orlando, Florida, Arnold decided public relations was not the right path for her. But she fell in love with brand strategy and research after taking classes on both in the IMC program.

She plans to work for an advertising agency after school in either Boston or Miami, her two favorite cities.

Meet Our Students is a new feature from Oxford Stories and the UM Chapter of the Society of Professional Journalists. To learn how you can become a University of Mississippi School of Journalism and New Media student, email jour-imc@olemiss.edu.

Public relations student team takes first place in on-site competition at Southeastern Journalism Conference Competition

Posted on: February 22nd, 2019 by ldrucker

Team Included IMC majors for the first time

For the first time, two integrated marketing communications majors were on the winning team in the public relations on-site competition for the Southeastern Journalism Conference Competition.

Team members were IMC majors Hayden Benge and Davis Roberts and journalism major Hailey McKee.

“I am so proud of what our students do,” said IMC Assistant Dean Scott Fiene. “And the fact that the winning three-person team is comprised of both IMC and journalism majors is testament to how students from both our degree programs work together and are prepared for real-world scenarios.”

For the competition, held on the campus of Middle Tennessee State on Feb.15, the team had two hours to complete a communications plan addressing a hypothetical public relations situation given them.

For the first time, IMC students were on the winning team that brought home first place in the on-site PR competition at the Southeastern Journalism Conference Feb. 15. Team members had two hours to create a communications plan for a PR situation they were given. Pictured, left to right, are team members IMC major Davis Roberts, Journalism major Hailey McKee and IMC major Hayden Benge and (Photo credit: Stan O’Dell)

“The situation was detailed, complex and longer than any of us expected,” McKee said. “Though there was temptation to become frozen with pressure, when we started tossing out different ideas and creative strategies for the campaign, I think we quickly found our groove and had a lot of fun with the situation we were given.”

Roberts attributes their success to what he learned in his IMC classes.

“In IMC, I’ve been taught to focus on a particular situation and learn everything I can in order to compose the right message for the right people and effectively deliver that message in a consistent manner across multiple channels,” Roberts said.

Benge and other team members particularly credited their PR classes.

“The 491 and 492 classes for the public relations specialization were very helpful in preparing us for the competition,” Benge said. “The assignments in the classes required us to create PR plans similar to the one in the competition. Having that background definitely assured us that we knew what we were doing.”

The students’ instructor for those classes, Senior Lecturer Robin Street, asked the students to enter the competition.

“I already knew how outstanding these students are, so I never doubted they would win,” Street said. “They all excel in planning, creating and implementing a communications strategy plan.”

Street has also nominated the students, all seniors, for a separate award from the Public Relations Association of Mississippi for Student of the Year.  Those awards will be announced in April.

At the SEJC conference, Assistant Dean of the JNM School Patricia Thompson was named Educator of the year. Six journalism students also placed in other on-site competitions. In addition, journalism students won multiple awards in the Best of the South competition for work they had completed during the school year.

For more information on the SEJC competition results, visit  https://jnm.olemiss.edu/2019/02/19/assistant-dean-students-earn-21-awards-at-journalism-conference/.