School of Journalism and New Media

The University of Mississippi

Posts Tagged ‘imc’

Meet IMC Student Olivia Nash: She says IMC offers a variety of career paths

Posted on: November 29th, 2018 by ldrucker

Meet IMC student Olivia Nash. Nash, a freshman, is from a small town called Sikeston, Missouri.

“I came to Ole Miss because I fell in love with the town first,” she said. “Oxford is such a special place, and the people in it make it even better. But, the town was not the only thing I fell in love with, as the Ole Miss campus is beautiful and the camaraderie from the people is unbeatable.”

IMC stands for integrated marketing communication. “I chose IMC as my major, because as a freshman, I really do not know exactly what I want to do,” she said. “My cousin, who also attends Ole Miss, is an IMC major, and through her, I figured out that I could find multiple careers through this major.”

There are many IMC-related careers, such as advertising account executive, social media manager, and sales executive.

“I honestly do not know the exact career I want to have when I get out of college,” Nash said, “but I do know that being an IMC major will allow me to keep my options open and available.”

Nash is driven and excited for her future. She is young, full of new ideas and ready to be an expert in her field.

“I truly am excited for what this major, Ole Miss, and my new experiences will have to offer me,” said Nash.

She will continue her education at the University of Mississippi, and she is determined to make her impact on the world. – By Rhylan Hillis.

IMC students use research skills to improve The Meridian Star’s marketing strategy

Posted on: November 12th, 2018 by ldrucker

As our capstone course for the integrated marketing degree program at Ole Miss, we are applying our skills of marketing and research to boost new objectives of The Meridian Star. We have analyzed the company needs and what the organization could do to grow its business.

The Meridian Star is positioned uniquely, and we intend to identify ways the organization can preserve this uniqueness. By understanding audiences and sharing ideas in class, we are gaining a more detailed understanding to help The Meridian Star realize these objectives for their daily business.

Ole Miss students (from left) Darby Frisbie, Kedrick Smith, Molly Chain and Hayley Day are simulating an integrated marketing communications agency, gaining real-world experience by developing a promotional plan for brand awareness and expanded services of The Meridian Star.

For our generation, the ways people get news and information is different from how they did in the past. We have come up with different ideas and strategies for making it easier for people in the Meridian area to access relevant information at their convenience.

We also want to figure out the type of information people want to read about and recommend how The Meridian Star can put more of that information out there. We also want to learn what kind of services might add value. We have provided surveys for residents and businesses to gain this information. By the end of this class, we hope to help The Meridian Star reach as many people as possible by using this information to develop effective marketing recommendations.

With closer research and proper surveying, we believe we will be able to accomplish the repositioning of The Meridian Star. We hope to gain insights that haven’t been brought to light such as: “What is preventing local residents from engaging with The Meridian Star?” and “What would make the publication and its services the most attractive to Meridians?”

We have assumed that the lack of visibility of staff in the Meridian community and the dated design and delivery of the paper are a few problems that have resulted in these issues. Luckily, we will be able to clearly see through our research if these hypotheses are actually contributing to the main issues of The Meridian Star. Once we identify the root problems, we can then recreate the brand image of The Meridian Star by taking the right steps toward a specific solution.

By Darby Frisbie, Kedrick Smith, Molly Chain and Hayley Day. They are students in the Integrated Marketing Communications program at the University of Mississippi School of Journalism and New Media. For more information on this project, contact Alexander Gould, publisher of The Meridian Star. This piece was originally published on the Mississippi Press Association website.

Journalism and IMC students starting careers with help from Internship Experience Program

Posted on: October 29th, 2018 by ldrucker

“Life changing.” “Incredible.” “Eye-opening.” “Extraordinary.”

A group of University of Mississippi students recently used these words to describe the unique experiences they had this summer that enhanced their career skills and opened doors for their future.

Last month, students met with UM administration, faculty and staff to discuss their experiences as participants in the Internship Experience Program, a special program that prepares and organizes cohorts of Ole Miss students to participate in career internships in Atlanta, New York and Washington, D.C.

Sara “Cookie” White, a senior integrated marketing communications major from Houston, Texas, was among the students who presented at the event.

“This program taught me how to create my own path,” White said. “I feel like I gained a lot of confidence in myself. It really pushed me to be my best and learn on my feet.”

The UM Internship Experience Program offers Ole Miss juniors and seniors an opportunity to gain professional work experience in these major cities while earning academic credit in their fields of study. Students work, with the assistance of university staff, to secure an internship that will give them important professional experience for future job opportunities.

“We envision these programs as a two-way pipeline between these amazing cities and the University of Mississippi,” said Laura Antonow, director of college programs in the Division of Outreach and Continuing Education. “This is a way to aid our students in their transition into successful professional careers after college.”

Students interested in learning about internship opportunities for summer 2019 can stop by an information session anytime between noon and 2 p.m. Wednesday (Oct. 31) at the UM Career Center in Martindale Hall.

In summer 2018, 12 students were selected to participate in the program, with two going to New York, four interning in Washington and six working in Atlanta.

“We start by selecting students that we believe are going to be competitive in these fast-paced cities, those who have a good combination of work experience, academic success and then extracurricular and leadership experience,” Antonow said.

White said she wanted to go to New York to try something new and feel the specialness of the city. As an intern with Allied Integrating Marketing, she got to help major motion picture studios promote upcoming films through screenings and special events.

“I had so many interesting projects and tasks,” White said. “I knew my IMC classes were preparing me for the future.

“When I started the summer, I felt like I had all of this knowledge, but I wasn’t quite sure what to do with it yet. Participating in this internship was a great way for me to apply everything that I have been learning during my time at Ole Miss.”

Shelby McElwain, of Corinth, is a senior art history major who interned this summer with nAscent Art in New York. She was able to help the company research art buys and designs for some of the country’s newest hotels.

“I felt like I was making a difference in the projects that my employer was pursuing this summer,” McElwain said. “They wanted my assistance and opinion. I learned so much.”

Jarrius Adams, a senior public policy and political science major from Hattiesburg, interned with the Congressional Black Caucus in U.S. Rep. Bennie Thompson’s Washington office.

“My time in D.C. changed my perspective going forward,” Adams said. “I learned a lot. I know that I love politics, but I think I can make a greater impact in my community by participating more at the local level. I saw how local politicians make the laws that really affect everyday lives.”

Hailey McKee, of Dyersburg, Tennessee, is a senior public policy and journalism major who had positions in two different offices this summer in Washington, serving as an intern at the Newseum and with U.S. Rep. David Kustoff of Tennessee.

During the presentation, she shared more about some of the more interesting events, hearings, and tasks she participated in over the summer.

“I looked up, and I was taking notes during a Senate hearing about putting American boots on the ground on Mars by 2030,” McKee explained. “There were astronauts in the room who have left the Earth. It was surreal.”

She said she was awestruck passing the Supreme Court and Library of Congress each day on her way to work.

“I wanted to appreciate all the history and significance of the places I was around daily.”

Ryan Granger, a senior IMC major from Pearl, said he chose to intern this summer in Atlanta because of the big city feel that wasn’t too far out of his comfort zone.

As an intern with the Atlanta International Fashion Week organization, he had the chance to help roll out a new collaboration between AIFW and Microsoft Corp. that is providing educational opportunities for Atlanta youth.

“I was working on press releases, preparing media kits and event planning,” he said. “It was cool to get all this real-world exposure to activities that I’ll be doing in my field.

“I learned so much about being able to adapt to the world around me and correctly adjust to whatever I needed to do.”

Granger is hoping that his summer internship will turn into a full-time job after graduation in May.

“Working in this industry would be a great pathway that could open a lot of career opportunities for me,” he said.

Granger said one of his favorite parts of the program was getting to know Ole Miss alumni in the area.

“It was great to hear their perspectives of living in Atlanta versus living in Oxford and appreciating the differences,” he said. “They helped us students see that living in this major city is definitely manageable when you learn the ropes.”

Antonow said the UM Internship Experience program is a special way for alumni to stay connected or to get more connected to the university.

“We’ve been steadily building our relationships with alumni and employers in these cities, and now we are receiving phone calls from past employers asking us when the new batch of Ole Miss interns will be selected,” she said.

The priority application deadline is Nov. 9 for juniors and seniors who are interested in being a part of the summer 2019 cohort of Internship Experience participants.

For more information or to start an online application, visit http://www.outreach.olemiss.edu/internships.

By Pam Starling, from University Communications

SPJ Scary Potluck for Journalists will be held at 4 p.m. Halloween

Posted on: October 22nd, 2018 by ldrucker

You are invited to the second annual Society of Professional Journalists Scary Potluck for Journalists. The event will be held at 4 p.m. on Wednesday, Oct. 31, Halloween, in Room 202.

Come if you dare to Farley Hall’s second floor haunted auditorium.  Student journalists and IMC majors should bring a snack to share with friends. The event is open to all Meek School students.

Meet other student journalists, writers, photographers, designers and communication students.
Learn how you can join the SPJ. We’ll also announce officers for 2018-2019.

We might even watch something scary. Invite a friend. All are welcome.

Costumes are encouraged, but not required. Share the event to invite others.

Meek School student named Mr. Ole Miss

Posted on: September 26th, 2018 by ldrucker

A University of Mississippi integrated marketing and communications student has been named Mr. Ole Miss.

Chauncey Mullins won the honor in a recent campus election.

According to The Daily Mississippian, Mullins, a senior public policy leadership and integrated marketing communications double major from Tupelo, said the election was for everyone, but he had transfer students in mind when running.

“I knew from the moment I stepped on this campus (that) I wanted to make it a better place for transfer students,” Mullins said in the DM interview.

The DM reported that Jessica Tran, a senior biochemistry major from Hattiesburg and president of UM Active Minds, was elected Miss Ole Miss.

Click here to read the entire Daily Mississippian story.

Meek School class partners with The Meridian Star

Posted on: September 24th, 2018 by ldrucker

The majority of us operating community newspapers have built our operations to support the area businesses that are the life blood of our community. We celebrate their successes and are concerned for their setbacks.

We are constantly having conversations with business owners and managers about the best and most efficient ways to market themselves. Who within our own operations is taking the time to think about how best we market ourselves? Or more importantly, who has time to ask and answer that question?

Alexander Gould (foreground) and the campaigns class at the Meek School of Journalism and New Media. (University of Mississippi photo)

Many of us are not just operating a newspaper, we are operating a media company. Of course we have our print newspaper, but we also have a robust website, a total market coverage (TMC) paper, and in many cases, a magazine.

For many of us, we are expanding our media companies to include a suite of digital marketing services. When all our time and resources are focused on expanding our advertiser’s business, how do we move from physical newspaper to media company in our business community’s eyes?

I recently had the pleasure of traveling to Ole Miss to meet with Ann Day Becker and her campaigns class and pose that very question. Her campaigns class is the capstone course of the Meek School of Journalism and New Media’s Integrated Marketing Communication (IMC) degree program.

The class has divided itself into several “ad agencies” and all of them have taken The Meridian Star on as a client. For the fall semester, Ms. Becker’s class will be focusing on developing marketing strategies for The Meridian Star, focused on the objective of improving how area businesses perceive us.

Since our question is applicable across the Mississippi Press Association, and arguably across the United States, we will be documenting the process throughout the semester. As we start this process, I don’t know if we will find the answer by the end of the semester, but I do feel confident in two things.

First, this group of young people will give us a fresh perspective we need. Second, by documenting our journey, it will lead to greater discussions and debates in more media company offices, which can be the catalyst to their future success.

This exercise is a collaboration of The Meridian Star, the Meek School of Journalism and New Media at the University of Mississippi, and the MPA Education Foundation.

Alexander Gould, the author of this column, is publisher of The Meridian Star. His email address is agould@themeridianstar.com

Meek School is proud of its two Miss America contestants

Posted on: September 8th, 2018 by ldrucker

The Meek School of Journalism and New Media faculty and students were rooting specifically for two Miss America contestants when the pageant aired Sunday, Sept. 9, in Atlantic City, New Jersey.

While Miss Mississippi Asya Branch and Miss Tennessee Christine Williamson, both who have Meek School ties, were not selected among the final 15 contestants, Meek School leaders were proud that they represented the Meek School and the University of Mississippi in the competition.

Branch, a University of Mississippi junior, is a current Meek School student. According to her pageant bio on the Miss America website, Branch said the competition empowered her to embrace her past while helping children of an incarcerated parent find their way.

“Having the backbone and financial base of our family stripped away through incarceration and arrest left me hurt, confused, scared, bullied, and withdrawn,” she said. “Through the Miss America Organization, I have been able to face my fears and insecurities brought on by my father’s imprisonment. Now, I am boldly working to help other children who find themselves in unfortunate circumstances fulfill their greatest potential and realize they have an uninhibited future.”

Williamson, 22, attended UM and the Meek School as a broadcast journalism major. While at Ole Miss, she was a news anchor for NewsWatch.

According to Williamson’s pageant bio, she is an advocate for Alzheimer’s because she has lost four family members to the disease, including her grandfather, who she helped her mother take care of for 11 years.

“I watched the lengthy demise of someone I loved, and vowed to be a catalyst for change,” she said. “As a National Ambassador for Alzheimer’s Association, I have lobbied U.S. and state congressional leaders for three years on Alzheimer’s initiatives. I have raised $25,000 for Alzheimer’s Association to help the 5.7 million Americans and their caregivers fighting America’s most expensive disease.”

Meek School leaders also helped lead a Miss America watch party sponsored by the Student Activities Association inside the Student Union ballroom. Debbie Hall, a Meek School instructional assistant professor, said the watch party was organized to give UM students a way to celebrate the Meek School’s two Miss America contestants. Refreshments and games were offered.

Hall said the Meek School’s Event Planning class conducted a fundraiser for the two contestants’ platforms prior to the pageant as a way of recognizing and honoring them.

Students, faculty and alumni were encouraged to use the hashtag:  #MeekMissAmerica Sunday night.

“I think this is just a further indication of the quality students we have in our Meek School programs,” Hall said.

New faces and new roles at the Meek School of Journalism and New Media

Posted on: September 7th, 2018 by ldrucker

There are a few new faces and new roles at the Meek School of Journalism and New Media. Dr. Chip Wade, Dr. Graham Bodie, Dr. Iveta Imre, Brad Conaway and Bobby Steele Jr. are all filling new positions.

Imre

Dr. Iveta Imre is a new assistant professor of visual storytelling. She joined the faculty in 2018. Prior to coming to the United States, Imre worked as a broadcast reporter for the Croatian Public Television (HRT).

She graduated from the University of Tennessee with a Ph.D. in communication and information, where she also produced documentaries and worked as a visual specialist. For the past 10 years, she has been teaching classes that range from television news and documentary production to multimedia reporting and social media publishing.

“I’m very excited to be here,” Imre said. “I’ve had the Meek School on my mind for a very long time, so this is my opportunity to finally be here and work with the wonderful broadcast faculty and students. I’m excited to work with the students, learning more about them and their capabilities, and working on wonderful projects.”

Imre’s research focuses on broadcast media development in former Yugoslavian countries, trust in media, and journalism education. During her academic career, she has published articles in journals, such as International Communication Gazette, Mass Communication and Society, and Visual Communication Quarterly, and has presented papers and participated in panel sessions at national and international conferences, such as the Association for Education in Journalism and Mass Communication (AEJMC) and International Communication Association (ICA).

Graham Bodie. Photo by Thomas Graning/Ole Miss Communications

Dr. Graham Bodie, Ph.D, is a scholar, educator and consultant. In each role, he attempts to bring attention to one fundamentally important, yet undervalued skill – listening.

Dr. Bodie is an internationally recognized expert on listening who has published more than 80 monographs, book chapters, and encyclopedia entries. His most recent project, The Sourcebook of Listening Research (Wiley-Blackwell), is a comprehensive resource that reviews and critiques current and potential approaches to measuring listening.

“Whether you are a marketing professional or journalist, your career is influenced by how well you listen,” Bodie said. “And although you can find countless references to the importance of listening, how much direct training or education do companies, schools, or communities offer – training that actually improves our ability to process information and understand various perspectives? I’d like the change that.”

Dr. Bodie’s work has been funded by the National Science Foundation (EPSCoR) and featured in the Wall Street Journal, Psychology Today, and on National Public Radio. In addition to several research awards, he was honored twice with Professor of the Year by students in the Department of Communication Studies at Louisiana State University, where he also was recognized with university-wide teaching awards.

“My research, teaching, and consulting center on how people and the organizations they represent can cultivate a Listen First Mindset, a mindset that challenges our Western tendencies to broadcast our messages without first considering our audiences,” Bodie said. “Truly attending to others is a powerful way to connect, and whether it is your friend, family member, co-worker, client, student, or customer; everyone has a fundamental need to be heard.

“Listening effectively can help you fulfill that need. I am excited by my new role in the Meek School because it allows me to reach new audiences and learn from new people. And that’s what listening is all about.”

When Bodie consults, he prefers projects that allow him to make a difference. Currently, Dr. Bodie serves as an executive advisor for the Listen First Project and vice chairperson for the Global Listening Centre.

Dr. Bodie received his bachelor’s degree and master’s degree in communication from Auburn University and his Ph.D. from Purdue University. In addition to LSU, he served as a visiting scholar in the School of Media and Communication at Korea University in Seoul, South Korea.

Brad Conaway earned two bachelor’s degrees from the University of North Texas, one in radio/TV/film and one in English literature, with a history minor. Following a 15+ career in television content producing, now he studies and specializes in emerging forms of digital communication, especially social media.

As a digital manager, he created a social media strategy that was named Best in Company in terms of engagement analytics. As the corporate digital content manager, Conaway led Raycom’s push to think “Digital First,” using social media.

“I’ve never taught before, so this is a new experience,” said Conaway. “It looks like a great group of people to join and get to work with. I’m teaching digital marketing and a social media producing class.”

Conaway has covered several events, from a local shooting at a courthouse, the explosion of the Space Shuttle Columbia upon re-entry in 2003, and the morning of Super Bowl 45 in 2011 that blanketed Dallas for two days caused by a super freeze resulting in injuries. He was an Emmy nominee, Best Morning Newscast-Large Market and TAPB winner, and Best Morning Newscast-Large Market winner in 2010.

Bobby D. Steele Jr. earned a master’s degree in journalism from the University of Mississippi and a bachelor’s degree in health services administration from Franklin University. After a graduate internship for the Division of Outreach and Continuing Education, specializing in creative content, photography and social media marketing, he became an adjunct professor for IMC.

In the fall of 2018, Steele was promoted as the branding and promotions manager for the Meek School of Journalism and New Media. He is director of operations and a board member for the nonprofit organization Delta Jewels Support Foundation, and marketing director of Cherry Blossom Way Farms in Columbus, Ohio.

Steele is a decorated veteran who served seven years in the United States Navy. He was an active member during campaigns Desert Storm, Desert Shield and Kuwait Liberation.

Chip Wade earned a Ph.D. in biomechanics from Auburn University, a Ph.D. in finance from the University of Mississippi, a master’s degree in biomechanics from the University of West Florida and a Bachelor’s of Business Administration degree in risk management and insurance from the University of Georgia.

“I’m starting the real estate promotion program,” said Wade, a new assistant professor of integrated marketing communication at the Meek School. “I’ve been at the university since 2005. I’m excited to be here. I just look forward to building the program and continuing my research.”

Meek School professor meets with Ethiopian leaders in Washington, D.C.

Posted on: September 6th, 2018 by ldrucker

Dr. Zenebe Beyene, a Meek School of Journalism and New Media instructional assistant professor and coordinator of international programs (second from left), is pictured with Dr. Oyvind Aadland, a representative of the Norwegian Foreign Ministry, and Ethiopian leaders at a meeting on nation-building in the Charles L. Overby Boardroom at the Newseum in Washington, D.C.

Participants were primarily from the East Coast: New York, Virginia, Maryland and D.C. with one each from Memphis, Atlanta and North Carolina. They are lawyers, IT experts, software developers, political scientists, economists, a graphic designer, theologians, etc.

The  Meek School is grateful to the Freedom Forum for making the boardroom available. The boardroom is named for Charles Overby, a graduate of Ole Miss.

Meek School students head to Atlantic City to cover Miss America pageant

Posted on: September 5th, 2018 by ldrucker

It’s one of the nation’s biggest public speaking jobs, and two contestants with Meek School of Journalism and New Media ties will be competing for the title of Miss America this week.

Three Meek School students and a professor will also be reporting live from the pageant that will air Sunday, Sept. 9, in Atlantic City, New Jersey.

Read Miss Mississippi Asya Danielle Branch’s Miss America profile.

Read Miss Tennessee Christine Williamson’s Miss America profile.

Read the profiles of all Miss America 2019 contestants.

They’ll be rooting for Miss Mississippi Asya Branch, a University of Mississippi junior, who is a current Meek School student; and Miss Tennessee Christine Williamson, 22, who attended the Meek School as a broadcast journalism major. While at Ole Miss, Williamson was a news anchor for NewsWatch.

Dr. Iveta Imre, a professor of visual storytelling, is taking three students to Atlantic City to cover the event.

“The three students, Brian Barisa, Bryanna Bynum, and Sara Doan, will be working on stories about the girls for The Daily Mississippian, Newswatch, and Hotty Toddy,” Imre said.

The Meek School group left on Wednesday, and they will be staying through Saturday covering all activities leading up to the main pageant on Sunday.

“We applied for and received press passes, and we are planning to cover the preliminaries, other activities such as the Shoe Parade on Saturday, as well as create stories about road Rebs who are going to Atlantic City to support Asya,” Imre said.

Imre said she hopes the students learn from the experience.

“I am hoping that the students will experience reporting under pressure and on deadline as we will be Skyping live for Newswatch every night, as well as creating stories to meet DM’s and Newswatch’s daily deadlines,” she said. “We are trying to anticipate and prepare for the events, but many decisions will have to me made once we arrive on location.”

Imre said she hopes the students will create contacts with other journalists covering the pageant, and learn from observing.

“I think that it is phenomenal and pretty unusual, and I am happy this is happening as I am starting my first semester as a professor at Meek school,” Imre said. “No matter what happens on Sunday, I think this is already a great success for our girls.”

Meek School leaders are also helping lead a Miss America watch party sponsored by the Student Activities Association. The pageant will air at 8 p.m. CST on ABC. The watch party will be held at the same time inside the Student Union ballroom. All are invited.

Debbie Hall, a Meek School instructional assistant professor, said the watch party will give UM students a way to celebrate the Meek School’s two Miss America contestants. Refreshments and games will also be offered.

“When we first started talking about the Meek School sponsoring a watch party, it was to be sure that we honored the two Ole Miss contestants,” Hall said. “However, we did not want to compete with a campus-wide event. Therefore, we are encouraging our students and faculty to attend the SAA event.

“We are especially excited that the two contestants represent the Meek School. Miss Tennessee Christine Williams graduated in May as a broadcast journalism major. Asya Branch is a current IMC major.”

Hall said the Meek School’s Event Planning class will be conducting a fundraiser for the two contestants’ platforms as a way of recognizing and honoring them.

“Asya’s platform is Empowering Children of Incarcerated Parents,” Hall said, “and Christine’s is the Alzheimer’s Association. We will be seeking donations to split between the two platforms.”

Hall said the class will use the hashtag:  #MeekMissAmerica. Donations can be made for one platform or the other, or both platforms. Donors will be given a “Team Christine” or “Team Asya” sticker to wear.

“What are the odds?” Hall said, that two Meek School students are in the pageant. “More seriously, I think this is just a further indication of the quality students we have in our Meek School programs.”