School of Journalism and New Media

The University of Mississippi

Meet IMC Student Olivia Nash: She says IMC offers a variety of career paths

Posted on: November 29th, 2018 by ldrucker

Meet IMC student Olivia Nash. Nash, a freshman, is from a small town called Sikeston, Missouri.

“I came to Ole Miss because I fell in love with the town first,” she said. “Oxford is such a special place, and the people in it make it even better. But, the town was not the only thing I fell in love with, as the Ole Miss campus is beautiful and the camaraderie from the people is unbeatable.”

IMC stands for integrated marketing communication. “I chose IMC as my major, because as a freshman, I really do not know exactly what I want to do,” she said. “My cousin, who also attends Ole Miss, is an IMC major, and through her, I figured out that I could find multiple careers through this major.”

There are many IMC-related careers, such as advertising account executive, social media manager, and sales executive.

“I honestly do not know the exact career I want to have when I get out of college,” Nash said, “but I do know that being an IMC major will allow me to keep my options open and available.”

Nash is driven and excited for her future. She is young, full of new ideas and ready to be an expert in her field.

“I truly am excited for what this major, Ole Miss, and my new experiences will have to offer me,” said Nash.

She will continue her education at the University of Mississippi, and she is determined to make her impact on the world. – By Rhylan Hillis.

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