School of Journalism and New Media

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Meet Our Students: IMC student Ali Arnold

Posted on: March 15th, 2019 by ldrucker

Meet University of Mississippi School of Journalism and New Media IMC student Ali Arnold.

The Natchez native, 21, is a junior studying integrated marketing communication and general business, who spent her last two years of high school in Brookhaven, Mississippi studying visual arts at the Mississippi School of the Arts.

Arnold was determined to pursue an art degree in college, but later began thinking about studying advertising since it would allow her to channel her creativity. After learning about the IMC program, she declared a major and fell in love with her studies.

“IMC isn’t just a degree or a career path,” she said, “it’s a mindset and a philosophy on how to approach the world and solve problems.”

After an internship at Bright Rain Advertising in Orlando, Florida, Arnold decided public relations was not the right path for her. But she fell in love with brand strategy and research after taking classes on both in the IMC program.

She plans to work for an advertising agency after school in either Boston or Miami, her two favorite cities.

Meet Our Students is a new feature from Oxford Stories and the UM Chapter of the Society of Professional Journalists. To learn how you can become a University of Mississippi School of Journalism and New Media student, email jour-imc@olemiss.edu.

UM students participate in Mississippi Today rebranding process

Posted on: February 26th, 2019 by ldrucker

A class of University of Mississippi School of Journalism and New Media students participated in the rebranding process for a growing statewide news organization.

Mary Margaret White, marketing and branding manager for Mississippi Today, said her staff worked with the UM class while considering a brand rehaul. Both groups learned from each other.

“Working with the UM students helped solidify our decision to move forward with a full redesign of our logo, color scheme and home page,” she said. “We have a young, innovative team, and the original branding didn’t match the energy of our newsroom.

“We wanted something memorable that would give a nod to the legacy of traditional, in-depth reporting while recognizing that we are a new model for journalism in the way we approach, and disseminate, stories.”

White, who worked for eight years with the State of Mississippi for both the Mississippi Arts Commission and Visit Mississippi/Mississippi Development Authority, said the Mississippi Today homepage redesign now showcases more stories “above the fold” or “above the scroll” of your screen. It offers a nice balance between dynamic visuals and easy-to-access categories and sections, she said.

“The logo color is teal, which feels clean and modern,” White said. “Incorporating the talk box into the logo makes it clear that we are a digital outlet while inferring that our reporting is meant to drive conversation. The tagline ‘We report to you.’ encapsulates our nonprofit model while also making clear the public service mission for our newsroom.”

White, who is an advisory committee member for the Center for the Study of Southern Culture, said the MT leadership team offered a real-world experience for the UM class.

“We didn’t take the student suggestions at face value, but challenged the students with the same level of questioning and market-based research we put in front of the designers we engaged to create the new look,” she said. “Clients often want to know why you are not including certain elements in a redesign rather than hear about the creative process behind the work. I think the students learned that when making a pitch, come prepared to answer questions about what is not in your presentation rather than what is included.”

Lauchlin Fields, the Mississippi Today web editor, said the redesign better represents what MT is as a news organization.

“It creates a renewed energy and a more user-friendly interface that helps us engage with our readers and increase reader loyalty,” said Fields, who began her career as a journalist at The Vicksburg Post.

The UM students were led by Ann Day Becker, a School of Journalism and New Media integrated marketing communication professor. She said students in her fall 2017 IMC 455 Campaigns class offered input about the rebranding.

“Campaigns is the capstone class for the IMC degree program,” said Becker. “Students leverage all their learnings to develop integrated marketing plans for actual businesses and organizations. The class provides excellent real-world experience for the students, a fresh perspective on new marketing ideas and approaches for the ‘clients.’”

Becker, who holds a bachelor’s degree in English literature and a master’s degree in business administration, both from Millsaps College, brings to the classroom more than a decade of experience in corporate communications for Entergy Corporation, a Fortune 500 company, and a decade as editor of Mississippi Magazine.

“A redesign of Mississippi Today’s website and banner was a hallmark of the recommendations of the students,” she said. “The class felt strongly that the original design did not accurately reflect the forward-thinking, contemporary approach to reporting and delivering digital news that Mississippi Today was taking.”

While some actual design suggestions were presented to Mississippi Today by student “agencies,” Becker said ultimately MT pursued their own professional redesign, addressing some of the issues and opportunities noted by the students.

“Once Mississippi Today had narrowed their design concepts to three, a subsequent class tested the designs by providing their input through a survey,” said Becker. “The students had the benefit of meeting with key principals at Mississippi Today, learning their points of view and understanding their audiences and objectives.”

Mississippi Today reporters Larrison Campbell and Adam Ganucheau in the press room of the state capitol with sign featuring the old Mississippi Today logo. Ganucheau is a UM School of Journalism and New Media graduate.

From there, students conducted their own research, including surveys, to help make recommendations for future improvements, including suggesting ways to engage millennials.

“The students worked in teams, providing a wide range of recommendations, including music concerts and in-person news forums conducted in places students already enjoy,” said Becker. “This idea of the forums capitalized on the basic marketing concept of meeting your audience where they are.”

While Mississippi Today has not yet pursued one “student agency’s” idea of sponsoring a live Bruno Mars concert in the Grove at UM, Becker said they are hosting regular events called “Newsroom from the Taproom” that provide lively discussions on current news topics in popular watering holes around the state.

“I really like the new logo and color palette because it is eye-catching, contemporary and serious without being stuffy,” Becker said. “It does not look like other news resources, so you know immediately when you see it in your inbox or elsewhere that it’s Mississippi Today.”

Becker said students appreciated being on the cutting edge of developing a new information resource for Mississippians that is designed and delivered digitally and is employing young talent to seek out the stories that matter most.

“The students were keenly aware of the issue of fake news and responded very positively to MT’s commitment to accuracy and in-depth reporting,” Becker said. “I am certain that their experience in consulting with Mississippi Today provided insight and experience beyond the classroom that is invaluable as they begin their careers.”

Emily Valentine, 23, was one of the students who participated. The Charlotte, North Carolina native majored in IMC with minors in business and Spanish and now lives in Charleston, South Carolina.

“As a graphic designer and someone who really values good design and a brand’s look/feel, it was very important to me to make sure Mississippi Today had an impact that resonated visually with their target audience,” she said. “Younger people respond better to well done graphics and photography and like to look for reasons to have a personal connection with a brand.”

Valentine said she led her team, creating graphics for print and digital channels and a custom booklet outlining their rebranding process and ideas that was distributed to the client during her presentation.

“It was really interesting to provide a more creative viewpoint to a client like this as well as inject some humor and put a spin on the idea of old school reporting in a digital world,” she said. “This project really cemented my love for establishing a brand and working on the creative, design side of this process. I learned a lot about presenting a concept to a client and how much I enjoy sharing and improving a brand or new ideas.”

White said Mississippi Today has already seen substantial growth in readership both direct to the site and via their social media channels.

“Several loyal readers have reached out asking for mugs, stickers and T-shirts with the new branding,” said White. “Moreover, the update has been a great moral boost to our team, all who feel proud of the way we are visually represented.”

This article was written by LaReeca Rucker. For more information about the School of Journalism and New Media’s programs, email jour-imc@olemiss.edu.

Public relations student team takes first place in on-site competition at Southeastern Journalism Conference Competition

Posted on: February 22nd, 2019 by ldrucker

Team Included IMC majors for the first time

For the first time, two integrated marketing communications majors were on the winning team in the public relations on-site competition for the Southeastern Journalism Conference Competition.

Team members were IMC majors Hayden Benge and Davis Roberts and journalism major Hailey McKee.

“I am so proud of what our students do,” said IMC Assistant Dean Scott Fiene. “And the fact that the winning three-person team is comprised of both IMC and journalism majors is testament to how students from both our degree programs work together and are prepared for real-world scenarios.”

For the competition, held on the campus of Middle Tennessee State on Feb.15, the team had two hours to complete a communications plan addressing a hypothetical public relations situation given them.

For the first time, IMC students were on the winning team that brought home first place in the on-site PR competition at the Southeastern Journalism Conference Feb. 15. Team members had two hours to create a communications plan for a PR situation they were given. Pictured, left to right, are team members IMC major Davis Roberts, Journalism major Hailey McKee and IMC major Hayden Benge and (Photo credit: Stan O’Dell)

“The situation was detailed, complex and longer than any of us expected,” McKee said. “Though there was temptation to become frozen with pressure, when we started tossing out different ideas and creative strategies for the campaign, I think we quickly found our groove and had a lot of fun with the situation we were given.”

Roberts attributes their success to what he learned in his IMC classes.

“In IMC, I’ve been taught to focus on a particular situation and learn everything I can in order to compose the right message for the right people and effectively deliver that message in a consistent manner across multiple channels,” Roberts said.

Benge and other team members particularly credited their PR classes.

“The 491 and 492 classes for the public relations specialization were very helpful in preparing us for the competition,” Benge said. “The assignments in the classes required us to create PR plans similar to the one in the competition. Having that background definitely assured us that we knew what we were doing.”

The students’ instructor for those classes, Senior Lecturer Robin Street, asked the students to enter the competition.

“I already knew how outstanding these students are, so I never doubted they would win,” Street said. “They all excel in planning, creating and implementing a communications strategy plan.”

Street has also nominated the students, all seniors, for a separate award from the Public Relations Association of Mississippi for Student of the Year.  Those awards will be announced in April.

At the SEJC conference, Assistant Dean of the JNM School Patricia Thompson was named Educator of the year. Six journalism students also placed in other on-site competitions. In addition, journalism students won multiple awards in the Best of the South competition for work they had completed during the school year.

For more information on the SEJC competition results, visit  https://jnm.olemiss.edu/2019/02/19/assistant-dean-students-earn-21-awards-at-journalism-conference/.

Students discuss UM’s new online IMC master’s program

Posted on: February 9th, 2019 by ldrucker

The University of Mississippi School of Journalism and New Media recently launched a new online integrated marketing communication master’s degree program. We asked a few students enrolled in the program their thoughts about it.

Caroline Hughes, 25, is working on her master’s degree in IMC via the online program. She said she plans to use her degree to establish a company that prioritizes ethical business practices and spreads awareness around environmental sustainability.

“Whether that be fashion or beauty, a crafted specialization and understanding of marketing communication I’ve learned as an undergraduate and graduate student will prove beneficial no matter the company focus or industry,” she said.

Hughes said the program began with an introductory IMC course that laid the foundation of overall brand messaging, competition and target audiences. Following that course, Hughes’ Insights and Measurements class emphasized the importance of market research.

“This included everything from conducting and facilitating studies to interpreting the data in order to make conscious marketing decisions,” she said.

Hughes said she likes the flexibility of the online IMC master’s program.

“As a marketing professional, it has been supremely beneficial to tackle my schoolwork outside of the working environment on my time,” she said. “Not only this, but having applicable work experience generates deeper understanding and connection with the material and projects assigned.

“My fellow classmates and I communicate often via discussion platforms, which creates a sense of interaction and community. Additionally, my tenure as an undergraduate IMC student provided both an introduction to the journalism professors as well as a strong foundation of marketing knowledge further expounded upon in the graduate program.”

Loidha Bautista, 37, is also enrolled in the online IMC master’s degree program. So far she’s taken IMC 501 – Introduction to IMC and IMC 503 – Insights and Measurements.

“I learned to look at communications differently,” she said. “Communications should be viewed as a string that ties internal communications in an organization to the external audience and distributors. It’s an integral step to understanding a brand and being able to effectively understand how your brand is viewed and how you want others to view your brand.”

Bautista said the online IMC master’s program is a rigorous program well designed for the working professional.

“The faculty is very knowledgeable and experienced in the field,” she said. “They offer a good pace and excellent observations and input.”

Hailey Heck, 23, is based in Houston, Texas and enrolled in the online IMC master’s program. She attended UM as an undergraduate and graduated with an IMC degree in 2017.

“Soon after graduating, I had the itch for more and decided to obtain a master’s degree in the very same program,” she said. “This school has led me (to) the best professors who encouraged and supported my love of writing and communication.”

Heck said she works on the PR team for a “Big Law” law firm in Houston. She spends her days maintaining awareness – both internally and externally – of the fast-paced landscape of the legal industry in a variety of practice areas.

“When a case is shifted to the opposing team’s favor or the regulatory landscape shifts, the brilliant minds in my office leap into action,” she said. “It is a thing of beauty to watch the choreographed chaos of former White House staffers, former governors and Ivy League scholars determining the best way to advocate for their clients.”

Heck said she took an Introduction to Integrated Marketing Communication class last semester with professor Robert Magee, Ph.D., and an Insights and Measurements class with professor Graham Bodie, Ph.D.

“With both of these courses, we learned how the IMC principles can be applied in a variety of contexts,” she said. “In Dr. Bodie’s class, we learned different research methods and ways to analyze the data collected.”

Heck said she’s impressed with how much the IMC program has grown, and she values the convenience of the online IMC master’s program.

“Because I work full time, it was essential that the program I chose could be delivered entirely online,” she said. “When I first heard the news that my alma mater was developing an online program of the degree I loved so much, it was a no-brainer. I had to apply. During my undergraduate studies, I came across the most wonderful, supportive professors who challenged me to go the extra mile and dive deeper. This experience has been no different.”

To learn more about the online IMC master’s program, email jour-imc@olemiss.edu.

 

Not all University of Mississippi students who study journalism and marketing choose media fields

Posted on: February 5th, 2019 by ldrucker

A recent University of Mississippi business and marketing major, who was also a student in the School of Journalism and New Media, is proving that not all students who study journalism and marketing choose media fields.

Denver Wilson got a job out of college working as the manager of the new Nashville clothing store Dsquared. Wilson, who has worked at Dsquared since she was in high school, helped open their second location in Oxford in 2017. Last winter, owner Lea Easley asked about Wilson’s post-graduation plans.

“I told her that I’ve always wanted to be in Nashville because I wanted to be out of Mississippi, but in a city that is somewhat close to home,” Wilson said. “She asked me if I wanted to help open a Dsquared in Nashville and manage it, and I’ve always wanted to continue working in retail.”

Excited for the next chapter of her life and new responsibilities as the store manager, Wilson contacted a Nashville realtor last June to find the perfect location for the new store that originally opened in Jackson before expanding to Oxford in 2017.

What initially started as a dance store called Dancing Divas in 2009, owners began to focus on supplying contemporary clothing for area moms. Now the store appeals to a variety of ages.

“We realized we could cater to the younger crowd,” said Wilson. “We started off selling homecoming dance dresses, and then it took off.”

Wilson also uses her marketing and journalism skills to promote the store on Instagram. The account is updated with new content every few hours as the store receives orders. Wilson said people can call the store with their payment information, and they will set aside their purchase for pick up or ship it for a small fee.

Wilson said she updates the Nashville store’s Instagram with a variety of content ranging from flat-lay photos to people modeling their newest inventory. “I love taking pictures,” she said.

In recent years, Nashville has been a hot spot for young, post-college grad students and home to many new developments and businesses. Those unfamiliar with the city will quickly learn traffic is challenging, and parking may be worse.

Wilson said she looked for a store location in the 12th South neighborhood, which has taken off within the past few years and is home to some of Nashville’s hottest tourist spots, including Reese Witherspoon’s store Draper James and the I Believe in Nashville sign.

However, Wilson said high traffic flow and lack of parking spots was a significant concern and a make-or-break factor for the new location.

“I’d rather be in a location where you can drive by, and pop in, and not have to worry about paying for a parking spot or hunting one down,” said Wilson, who finally located a vacant store in the popular Green Hills neighborhood near Nordstrom’s, Whole Foods, Trader Joe’s, Shake Shack, Pottery Barn and many other clothing boutiques.

“It felt like we needed to be here,” said Wilson, who walked into the empty store in the Bandywood shopping center and was shown the building. “It’s like we’re the very last touch in this shopping center.”

The store has a free-form layout. They keep merchandise together that they believe will sell together. “When you walk in, jewelry and sunglasses are arranged neatly on a table,” she said.

To give the store a more boutique feel and reduce clutter, they display an example of their shoes and keep the rest in inventory.

The Dsquared team goes to market four times a year to select merchandise for the store. This past summer, the team spent a week in Los Angeles shopping for their 2019 spring inventory.

Sales Associate Mary-Morgan Coburn said they go to market with a specific strategy and have set meeting times with specific vendors. However, Coburn said they find many new brands appealing.

“When we went to market in L.A.,” Coburn said. “We knew we wanted to order silk scarves for all of the Dsquared locations, but we had no specific brand in mind. We also happened to come across a new handbag brand that we now place a lot of orders with.”

When ordering for the Nashville store, Wilson said they ordered sweaters that would be immediately available because Nashville is colder than Mississippi. She said their spring inventory will arrive a month later in Nashville compared to the Oxford and Jackson store because it stays colder in Nashville.

Dsquared has a successful online business, which is relatively new, Coburn said. She said it’s different than other retailers because they do not keep their inventory in a warehouse.

Wilson said word of mouth and their convenient location has helped their success. She anticipates their customer base will grow.

This story was written by School of Journalism and New Media student Jane Anne Darken for OxfordStories.net originally.

UM School of Journalism and New Media students, faculty spend winter break on Puerto Rico reporting trip

Posted on: January 8th, 2019 by ldrucker

The University of Mississippi School of Journalism and New Media continues to offer students extraordinary reporting opportunities outside the mainland United States. A group of students and faculty were in Puerto Rico for Winter Intersession on a multimedia reporting trip to interview island residents about the impact of Hurricane Maria.

Brittany Brown interviews the mayor of Loíza. Loíza, in northeastern Puerto Rico, is the center of Afro-Puerto Rican culture.

Students used social media tools to identify sources before the trip, and while they were in Puerto Rico, they used social media to post frequent updates. One student was invited to join media professionals on a documentary project in Puerto Rico later this year. They were impressed with the content she posted from this trip.

A guided night tour of Old San Juan. Pictured are professors Iveta Imre and Pat Thompson, and students

The group has visited several cities and villages for interviews. Their content – articles, photos, video, audio, graphics and more – were produced for a website and available for other platforms.

Christian Johnson and Devna Bose take photos on a beach in Aguada in northwestern Puerto Rico.

 

University of Mississippi journalism professor’s Black Mirror Project mentioned in Harvard Political Review

Posted on: January 1st, 2019 by ldrucker

Last week, Netflix dropped the first feature film released by the popular, science fiction anthology series “Black Mirror.” “Bandersnatch” is the story of a “programmer creating a video game based on the fantasy novel of an unhinged genius,” Mashable reports.

This is exciting to fans and some University of Mississippi students because the UM School of Journalism and New Media has its own class that incorporates episodes of “Black Mirror.”

Harvard Political Review recently mentioned The Black Mirror Project created by a University of Mississippi School of Journalism and New Media journalism professor that envisions the future of media through the lens of the science fiction television series.

After learning about the history of media, professor LaReeca Rucker asks students in Journalism 101 to envision the near future of media after watching several specific episodes of the series. They are asked to use their imagination to write a synopsis of their own “Black Mirror” episode. The most creative and original responses are published on The Black Mirror Project website: https://blackmirrorideas.wordpress.com/

“Black Mirror” is a British science fiction television anthology series set in the near future that explores the potentially dark consequences of technology and social media. Each episode has a different cast with a unique story and, like most science fiction, it offers a speculative warning about what could happen if we lose control and allow technology to control us.

The show, created by Charlie Brooker, was first broadcast on British television in 2011. It is now a Netflix original series, and some have called it a modern day “Twilight Zone.” Recognizing its potential for the discussion of modern and future media, some colleges and universities across the country have incorporated “Black Mirror” into their journalism and communications classes.

 

Harvard Political Review recently published the article Primetime Paranoia that mentions Rucker’s “Black Mirror” Project. The article explores “Black Mirror” and modern anxiety.

It reads, “At the beginning of most Black Mirror episodes, viewers enter a near-future world with a technology that appears novel, even benign. Then this technology goes horribly, unpredictably wrong. In this chaos are echoes of our paradoxical anxiety, which grows worse and worse in a world becoming better and better. Black Mirror has resonated. The series has earned huge ratings, prestigious awards, and praise from figures ranging from Jordan Peele to Stephen King.”

The School of Journalism and New Media also plans to offer a different, but similar “Black Mirror” class this summer as an elective. Those who are interested may email Rucker at ldrucker@olemiss.edu.

Read the Q & A with Rucker about “Black Mirror.”

Q: What is the Black Mirror Project? Why did you get involved with it, and what results has it borne?

A: The Black Mirror Project is a website I created and an ongoing assignment I give my mass communication students each semester. After they spend most of the semester studying the history of media, we shift the focus to the future of media. I assign four specific episodes of “Black Mirror” for them to watch and ponder.

I have always been a fan of science fiction, and when this series came out, I thought it was mind-bending. I also liked that the first season of the series focused a lot on social media usage and offered some scary episodes regarding social media that seemed very plausible. I like that the show is set in the near future – not hundreds of years away. I think that makes it more frightening and relevant.

As a result of starting this project, I have been contacted by people from several different states and countries who have used “Black Mirror” in their college and high school classes. Some have reached out asking if they can submit their students’ Black Mirror Reflections to be published on our website, and I have encouraged them to do that. I love collaborating with others.

 

Q: How have you integrated Black Mirror into your teaching, and what does it add to your classroom?

My students are asked to write a Black Mirror Reflection by thinking about the episodes of the show they have been assigned while pondering technology and social media in the near future. Then they are asked to research the future of technology by Googling and reading several articles on the subject, and talking to friends, family and professors to get ideas.

They are asked to imagine that they’ve just been hired as a writer for the show. It’s their job to come up with a storyline for their own episode, but they only have a week to do it or they (fictionally) get fired. They are told to imagine it will be featured in the next season of “Black Mirror.”

Students write a one-page, double-spaced report describing their episode and the characters they imagine starring in it. They discuss what technology is used and how? They think about a scenario involving technology and social media, and take that idea to an extreme. That’s the story.

I read them and select the best ones to publish on our Black Mirror Project website. You will find a collection of creative “Black Mirror” responses there. I think the exercise helps students begin to think about their personal relationship with technology, social media and electronic communication. Some have said it was “eye-opening.”

Q: In what way is Black Mirror a “modern day Twilight Zone,” as the Black Mirror Project website says? Does the show diverge from the Twilight Zone in any noteworthy ways?

I think one of the differences is that “Black Mirror” seems to be set in the near future. To me, that makes it more frightening and plausible because many of the episodes involve scenarios that we are on the verge of experiencing now. While some of “The Twilight Zone” episodes were like this, many were set many years in the future and were often more fantastical than reality-based.

I wanted to show students several episodes of “The Twilight Zone” that could be compared and contrasted with “Black Mirror,” hoping in my research I would find some “Twilight Zone” episodes from more than 50 years ago that had envisioned the future spot on, but I had difficulty finding episodes that I thought would be a good fit. However, the Harvard Political Review article does offer up a lot of interesting points about what the “The Twilight Zone” has meant to our culture.

I do show one “Twilight Zone” episode called “Number 12 Looks Just Like You” that is about the idea of beauty and perfection, which is still very relevant to viewers today.

I think the scenarios that “Black Mirror” presents are warnings about the near future in the same way “The Twilight Zone” warned us about our world. They both were important shows with confrontational, yet helpful messages that we should pay attention to.

Science fiction is prophetic vision.

Eleven University of Mississippi School of Journalism and New Media students selected to be new orientation leaders

Posted on: December 12th, 2018 by ldrucker

Eleven students from the University of Mississippi School of Journalism and New Media have been selected as UM orientation leaders.

Martin Fisher, associate director of admissions with the UM Office of Admissions, helps lead the orientation leader program. He said orientation leaders are trained to assist new students and their families in transitioning to the University of Mississippi – academically, culturally and socially.

“They lead small groups of new students, serve on panels in front of hundreds of family members, and continue to be a resource to their peers beyond the two-day orientation program,” he said. “The transition process is ongoing, and the orientation leaders are critical to that process. Their service to the Ole Miss community impacts thousands each year.”

Fisher said being an orientation leader is a great opportunity to represent the university and develop transferable skills that students can take with them forever.

“My hope is that they enjoy the process of growing through service,” he said.

Orientation leaders from the School of Journalism and New Media include:

  • Susannah Abernathy, an integrated marketing communications major from Longview, Texas
  • Tavia Moore, an integrated marketing communications major from Wiggins, Mississippi
  • Shelby Carrico, an integrated marketing and communications major from Magee, Mississippi
  • Chloe Dwyer, an integrated marketing and communications major from Southlake, Texas
  • Charlie Googe, an integrated marketing and communications major from Saltillo, Mississippi
  • Asia Harden, an integrated marketing and communications major from Greenville, Mississippi
  • Austin Newcomb, an integrated marketing and communications major from Corinth, Mississippi
  • Jessica Shipp, an integrated marketing and communications major from Southaven, Mississippi
  • Andrew Wildman, an integrated marketing and communications/French major from Laurel, Mississippi
  • Karsyn King, a journalism and Spanish major from Monroe, North Carolina.
  • Nick Weaver, a public policy leadership and integrated communications major

Orientation Leader Susannah Abernathy is an active member of the Delta Rho Chapter of Kappa Kappa Gamma, where she serves on the New Member Committee welcoming incoming women. Although she is an IMC major, she also hopes to attend dental school after earning her undergraduate degree.

“Coming from a small town in Texas, I knew very few people when I set foot on campus for orientation,” she said. “I did not have the same session as my other friends, so I hung out with my orientation leader the whole time. She made sure that I felt welcome here and introduced me to two other orientation leaders who were just as kind to me.”

Abernathy said she never expected orientation leaders to be so inclusive. She thought it would be rewarding and a way of “paying forward” the same things her orientation leaders provided for her.

“I believe that orientation leaders are like the welcoming committee to college,” she said. “They are the first people you meet when you get to Ole Miss, and they want to make you feel as comfortable as possible. Not only are they helping with the transition into college, they also genuinely want to be your friend.

“It is my hope that I can lead the incoming Ole Miss students through an orientation that alleviates their fears about college and leaving home, and prepares them for a very smooth transition into college, academically, socially and emotionally.”

Orientation Leader Andrew Wildman is a member of Delta Psi fraternity at St. Anthony Hall. He is also a big fan of food and cooking. He hopes to attend grad school, earn a doctorate in literature and teach at the college level.

“I wanted to become an orientation leader because of just how much I love Ole Miss,” he said. “I have been a lifelong fan of this university. It’s the only place I toured because I knew it was the only place I could call home.”

Wildman said he is excited to represent Ole Miss as an orientation leader and wants incoming freshmen to be excited.

“I am just thankful for the opportunity to show them that they have a home here in the Ole Miss family,” he said. “… The team is such a diverse representation of students from the university . . . I’m excited about the memories that are going to be made with my fellow orientation leaders.”

Orientation Leader Tavia Moore is a transfer sophomore whose activities include “studying, losing sleep, and more studying.” During her free time, she reads, explores Oxford, and spends quality time with friends.

“I don’t have any cliche career aspirations,” she said. “I just want to find a career that makes going to work feel like going to a playground. I want to be able to enhance my creativity while traveling the world and meeting people of all backgrounds and cultures.”

Moore was a student ambassador at her previous college. “My only hope is to build as many relationships within my Ole Miss family as possible,” she said. “I want to be able to recognize people on a first-name basis because I expect to spend the majority of my time interacting and developing those types of relationships with them.”

Orientation Leader Chloe Dwyer is also an ambassador for the School of Journalism and New Media, an Alpha Kappa Psi Business Fraternity executive member and upcoming vice president, a member of the TEDx University of Mississippi planning committee, a member of the Student Activities Association Special Events Committee, and a Alpha Delta Pi member. She said she wants a career in advertising and graphic design.

Dwyer was selected to be an orientation coordinator, which is a second-year orientation leader. She said the selection process is very competitive. They only chose six previous orientation leaders – three boys and three girls.

“When I originally applied to be an orientation leader, I wanted to feel a deeper connection to the university and its people,” she said. “Ole Miss has a large population, and by holding this position, I knew it would break the population down into smaller groups and open up a new way to form relationships with people in our community.

“I wanted to be an orientation coordinator so that I could continue to take the passion I have for Ole Miss and show incoming students what they have to look forward to. Orientation is so special, and I can’t wait to go through the experience again with new faces and stories.”

Dwyer said she has met some of her best friends through orientation. “These friendships mean so much to me, and I know they will last far past my college years,” she said.

Orientation Leader Asia Harden is a staff writer for the Ole Miss Yearbook, a communications intern at the UM School of Business Administration, and the public relations chair of Lambda Sigma Honor Society.

“The root of why I want to apply to be an orientation leader stems from my growing love for this university, its people, and the opportunities it has afforded me,” she said. “As an orientation leader, I want to give back to this wonderful place that I get to call home and share my love of this university with new students to further ensure them that they can find a home in this place as well.”

Harden said each new experience provides an opportunity for growth.

“As an orientation leader, I want to be able to find growth in the challenges, triumphs, and pure joy that comes with the job,” she said. “And I hope that I can be able to lead incoming students down a path of growth as they enter the university as well.”

Orientation Leader Charlie Googe is a sophomore and member of Delta Gamma sorority who dreams of becoming a marketing specialist for Vogue magazine.

“I had an amazing experience when I attended orientation, so I simply want to give other new incoming students the same awesome experience,” she said. “I love this university so much, and I want to also share that love with others, so that they can learn to love it as much as I do.”

Orientation Leader Nick Weaver is a public policy leadership and integrated marketing communications major. He is an ASB senator, a member of Chi Psi Fraternity, an FLL Greek ambassador, and a member of the Oxford Church of Christ. He plans to attend law school.

“Over the past two years at Ole Miss, I’ve met countless people who have taken me in and helped me feel at home here in Oxford,” he said. “These people include students I met at orientation, fraternity brothers, church members, and professors whose classes I’ve taken. Regardless of how I met these people, they all share a special place in my heart. It wasn’t long ago that I moved into Pittman Hall as a nervous, lonely freshman in desperate need of belonging.

“I’m a religious person, and I distinctly remember sitting alone in Paris-Yates Chapel praying that God would send me friends and mentors who would guide me and build me up. In the months following move-in, I was blessed with more loving people around me than I ever dreamed of. Because of this, I have a debt I need to repay.”

As he transitioned from high school to college, Weaver said he received love from students and staff at Ole Miss. Now, it’s his turn to give back.

“My hope is that, as an orientation leader, I can exhibit the same genuine and kind friendship that I received as a freshman,” he said. “I feel a responsibility to give back to the school that’s given so much to me, and this opportunity allows me to do just that.”

Weaver said he hopes to gain a greater understanding of the diversity of students who call Ole Miss home.

“When we get into our normal routine, it feels like we’re only interacting with a limited group of people on campus, but as an orientation Leader, I have the opportunity to talk with everyone and welcome them to such a fantastic university.”

Meet IMC Student Olivia Nash: She says IMC offers a variety of career paths

Posted on: November 29th, 2018 by ldrucker

Meet IMC student Olivia Nash. Nash, a freshman, is from a small town called Sikeston, Missouri.

“I came to Ole Miss because I fell in love with the town first,” she said. “Oxford is such a special place, and the people in it make it even better. But, the town was not the only thing I fell in love with, as the Ole Miss campus is beautiful and the camaraderie from the people is unbeatable.”

IMC stands for integrated marketing communication. “I chose IMC as my major, because as a freshman, I really do not know exactly what I want to do,” she said. “My cousin, who also attends Ole Miss, is an IMC major, and through her, I figured out that I could find multiple careers through this major.”

There are many IMC-related careers, such as advertising account executive, social media manager, and sales executive.

“I honestly do not know the exact career I want to have when I get out of college,” Nash said, “but I do know that being an IMC major will allow me to keep my options open and available.”

Nash is driven and excited for her future. She is young, full of new ideas and ready to be an expert in her field.

“I truly am excited for what this major, Ole Miss, and my new experiences will have to offer me,” said Nash.

She will continue her education at the University of Mississippi, and she is determined to make her impact on the world. – By Rhylan Hillis.

IMC students use research skills to improve The Meridian Star’s marketing strategy

Posted on: November 12th, 2018 by ldrucker

As our capstone course for the integrated marketing degree program at Ole Miss, we are applying our skills of marketing and research to boost new objectives of The Meridian Star. We have analyzed the company needs and what the organization could do to grow its business.

The Meridian Star is positioned uniquely, and we intend to identify ways the organization can preserve this uniqueness. By understanding audiences and sharing ideas in class, we are gaining a more detailed understanding to help The Meridian Star realize these objectives for their daily business.

Ole Miss students (from left) Darby Frisbie, Kedrick Smith, Molly Chain and Hayley Day are simulating an integrated marketing communications agency, gaining real-world experience by developing a promotional plan for brand awareness and expanded services of The Meridian Star.

For our generation, the ways people get news and information is different from how they did in the past. We have come up with different ideas and strategies for making it easier for people in the Meridian area to access relevant information at their convenience.

We also want to figure out the type of information people want to read about and recommend how The Meridian Star can put more of that information out there. We also want to learn what kind of services might add value. We have provided surveys for residents and businesses to gain this information. By the end of this class, we hope to help The Meridian Star reach as many people as possible by using this information to develop effective marketing recommendations.

With closer research and proper surveying, we believe we will be able to accomplish the repositioning of The Meridian Star. We hope to gain insights that haven’t been brought to light such as: “What is preventing local residents from engaging with The Meridian Star?” and “What would make the publication and its services the most attractive to Meridians?”

We have assumed that the lack of visibility of staff in the Meridian community and the dated design and delivery of the paper are a few problems that have resulted in these issues. Luckily, we will be able to clearly see through our research if these hypotheses are actually contributing to the main issues of The Meridian Star. Once we identify the root problems, we can then recreate the brand image of The Meridian Star by taking the right steps toward a specific solution.

By Darby Frisbie, Kedrick Smith, Molly Chain and Hayley Day. They are students in the Integrated Marketing Communications program at the University of Mississippi School of Journalism and New Media. For more information on this project, contact Alexander Gould, publisher of The Meridian Star. This piece was originally published on the Mississippi Press Association website.