A panel of industry experts discussed the role of social media and big data analytics during the inaugural IMC Connect! event Friday, April 1 at The Inn at Ole Miss.
The panel was moderated by Dr. Rebecca Britt, a professor at the University of Alabama, and featured:
Chris Chiames, Chief Communication Officer at Carnival Cruise Line
Jenny Robertson, SVP, Integrated Marketing & Communication at FedEx Services
Amy Rosenberg, Digital Media Director at KQ Communications
Dr. Ike Brunner, Professor at the University of Mississippi School of Journalism and New Media
The panelists shared that social media can help solidify a brand and tell a brand’s story. Everyone can see when a brand/company fails on social media. However, social media can also be used to better internal communications.
As a career professional, always ask what can be done to shift, pivot, and change to get clients to reach their goals before the end of a social media campaign. The need to conduct research on the front end about who you are talking to and see how data can tell their stories is also crucial. An organization’s tone and voice on social media also needs to remain genuine on every platform.
The panel on social media and big data analytics was just one part of the inaugural IMC Connect! Other panels included topics such as crisis communication, social justice, and advertising/building a brand.
By Jordyn Rodriguez and Margaret Savoie.
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