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School of Journalism and New Media
University of Mississippi
IMC Connect

March 25-27, 2024

The IMC Connect! Conference 2024 is hosted by the University of Mississippi School of Journalism and New Media. This annual event connects senior leaders in integrated marketing communications (IMC) from both research and practice. 

 
For the 2024 event, we will welcome senior communication leaders from well-known brands including Boeing, The Las Vegas Raiders, Carnival Cruise Line, St. Jude Children’s Research Hospital, Toyota of Mississippi, and CVS. Additionally, we have academics from University of Florida, The Pennsylvania State University, California State University of NorthRidge, University of South Carolina.  who will provide critical insights related to crisis communication, branding and visual communication, internal communications, Corporate Social Responsibility (CSR), and Diversity, Equity, Inclusion (DEI), and Audience Analytics.
 
This annual event is chaired by Dr. Amanda Bradshaw, Assistant Professor of Integrated Marketing Communications. IMC Connect! is planned and hosted by the graduate students in Dr. Bradshaw’s IMC 580 Event Planning and Management course each Spring. To learn more about IMC Connect!, visit our official website

2024 Guest Speakers

Jennifer Anderson

Chief Marketing Officer, C Spire

Chris Chiames

Chief Communications Officer, Carnival Cruise Line

Tiffanie Heddin

Corporate Communications Manager, Toyota Motor Manufacturing, Mississippi (TMMMS)

Steve Holmes, Emcee

Emcee -- formerly Home Depot

Dr. Todd Holmes

Associate Professor of Entertainment Media, California State University Northridge

Lisa Houghton

VP Communications & External Affairs at BP Lower 48 Onshore

Kelley Hunsberger

Managing Director of Red Window Communications

Headshot of Las Vegas Raiders Will Kiss, Tuesday, May 31, 2022, at Intermountain Healthcare Performance Center in Henderson, Nev.

Will Kiss

Senior Director - Media Relations, Las Vegas Raiders

Dr. Rita Men

Professor - Department of Public Relations and Director of Internal Communication Research, College of Journalism and Communications, University of Florida

Dr. Holly Overton

Associate Professor in the Department of Advertising/Public Relations, Director of Research for the Arthur W. Page Center for Integrity in Public Communication, Pennsylvania State University

Marti Powers

Marti Powers

Vice President of Communications, Boeing Defense, Space and Security (BDS)

Dr. Brett Robertson

Assistant Professor, School of Journalism and Mass Communication, University of South Carolina

Jenny Robertson

Jenny Robertson

Senior Vice President of Integrated Marketing and Communications, FedEx

Radina Russell

U.S. Corporate Practice Chair & General Manager, Atlanta Southeast Market, Edelman

Lucy Schultze

Founder and CEO of Red Window Communications

Elizabeth Whittington

Senior Director of Executive Communications, St. Jude Children's Research Hospital

Yanique Woodall

Vice President, Communications, CVS

Amanda Brown-Olmstead
CEO and President, A. Brown-Olmstead and Associates

Sankalp Sharma
National President, Public Relations Student Society of America (PRSSA)

Jeffrey Young
Vice President, Marketing & Communications, National Hot Rod Association