March 25-27, 2024
The IMC Connect! Conference 2024 is hosted by the University of Mississippi School of Journalism and New Media. This annual event connects senior leaders in integrated marketing communications (IMC) from both research and practice.
For the 2024 event, we will welcome senior communication leaders from well-known brands including Boeing, The Las Vegas Raiders, Carnival Cruise Line, St. Jude Children’s Research Hospital, Toyota of Mississippi , Cardinal Health, and CVS. Additionally, we have academics from University of Florida, The Pennsylvania State University, California State University of NorthRidge, University of South Carolina. who will provide critical insights related to crisis communication, branding and visual communication, internal communications, Corporate Social Responsibility (CSR), and Diversity, Equity, Inclusion (DEI), and Audience Analytics.
This annual event is chaired by Dr. Amanda Bradshaw, Assistant Professor of Integrated Marketing Communications. IMC Connect! is planned and hosted by the graduate students in Dr. Bradshaw’s IMC 580 Event Planning and Management course each Spring. To learn more about IMC Connect!, visit our official website.
2024 Guest Speakers
Jennifer Anderson
Chief Marketing Officer, C Spire
Chris Chiames
Chief Communications Officer, Carnival Cruise Line
Tiffanie Heddin
Corporate Communications Manager, Toyota Motor Manufacturing, Mississippi (TMMMS)
Steve Holmes, Emcee
Emcee -- formerly Home Depot
Dr. Todd Holmes
Associate Professor of Entertainment Media, California State University Northridge
Lisa Houghton
VP Communications & External Affairs at BP Lower 48 Onshore
Will Kiss
Senior Director - Media Relations, Las Vegas Raiders
Dr. Rita Men
Professor - Department of Public Relations and Director of Internal Communication Research, College of Journalism and Communications, University of Florida
Dr. Holly Overton
Associate Professor in the Department of Advertising/Public Relations, Director of Research for the Arthur W. Page Center for Integrity in Public Communication, Pennsylvania State University
Marti Powers
Vice President of Communications, Boeing Defense, Space and Security (BDS)
Dr. Brett Robertson
Assistant Professor, School of Journalism and Mass Communication, University of South Carolina
Jenny Robertson
Senior Vice President of Integrated Marketing and Communications, FedEx
Radina Russell
U.S. Corporate Practice Chair & General Manager, Atlanta Southeast Market, Edelman
Elizabeth Whittington, MBA, APR
Senior Director of Executive Communications, St. Jude Children's Research Hospital
