The IMC Connect! Conference 2024 is hosted by the University of Mississippi School of Journalism and New Media. This annual event connects senior leaders in integrated marketing communications (IMC) from both research and practice.
For the 2024 event, we will welcome senior communication leaders from well-known brands including Boeing, The Las Vegas Raiders, Carnival Cruise Line, St. Jude Children’s Research Hospital, Toyota of Mississippi , Cardinal Health, and CVS. Additionally, we have academics from University of Florida, The Pennsylvania State University, California State University of NorthRidge, University of South Carolina. who will provide critical insights related to crisis communication, branding and visual communication, internal communications, Corporate Social Responsibility (CSR), and Diversity, Equity, Inclusion (DEI), and Audience Analytics.
This annual event is chaired by Dr. Amanda Bradshaw, Assistant Professor of Integrated Marketing Communications. IMC Connect! is planned and hosted by the graduate students in Dr. Bradshaw’s IMC 580 Event Planning and Management course each Spring. To learn more about IMC Connect!, visit our official website.