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Truth Seeker and Storyteller: Curtis Wilkie retires from UM

Posted on: December 11th, 2020 by ldrucker

Veteran reporter, longtime Ole Miss journalism faculty member served as conscience of the campus, mentor to many

When Curtis Wilkie left Mississippi for the East Coast in 1969, he did it with a promise that he would never return. Half a century later, the University of Mississippi journalism professor is putting a period on his career in the same place where it began: Oxford.

The Summit native and Ole Miss alumnus (BA 63) reported on and wrote about a range of characters from racists and murderers to United States presidents and Middle Eastern revolutionaries. Yet through a career that led him from the Mississippi Delta to the White House, Wilkie never failed to seek out the humanity in each of his sources.

Curtis Wilkie relaxes at his home in Oxford. The acclaimed journalist, author and educator is retiring from the University of Mississippi after nearly two decades as a faculty member and mentor to many. Photo by Logan Kirkland/Ole Miss Digital Imaging Services

 

Wilkie chuckles with humble reservation when asked about his legacy ahead of his upcoming retirement. But one of his closest friends and former colleagues, UM Chancellor Emeritus Robert Khayat, said Wilkie has served as the conscience of the university, the state and, at times, the nation.

“I would say Curtis served as a reminder of the truest course that we could take, even though we may not agree with it – we may not support him in it – but he was steady,” Khayat said.

Decades after a bitter departure from the South that raised him – even though Wilkie rejected much of the Southern way of life – he returned for the friends, football and shared humanity he’d left behind. Back in Oxford, he taught and inspired generations of students, published what many consider to be a masterpiece of reporting and helped cement the Overby Center for Southern Journalism and Politics as a national leader in free speech and political discourse.

Click this link to read the full story by JB Clark.

 

University of Mississippi School of Journalism and New Media professor named Master Journalism Educator

Posted on: December 10th, 2020 by ldrucker
A University of Mississippi School of Journalism and New Media professor has been named a Master Journalism Educator.
 
The Journalism Education Association has announced that R.J. Morgan, Ph.D., who leads the Mississippi Scholastic Press Association, has completed the requirements for Master Journalism Educator certification.
 
The certification recognizes teachers who have achieved national standards of preparation to teach high school journalism classes and advise student media.
R.J. Morgan

The certification requirements include a minimum of five years of experience in journalism teaching and advising, previous achievement of Certified Journalism Educator status, completion of a JEA-approved project, and passing an examination that demonstrates the educator’s proficiency in journalism teaching and advising.

 

“It’s quite a thrill and an honor to be considered a ‘master’ in a field that has given me so much,” Morgan said. “I’ve been shaped by and in love with journalism education since the first day I joined my school newspaper staff in the eighth grade, and it is my life’s work to be able to help create similarly impactful classroom experiences with both my own students and with others from across the state of Mississippi and beyond.”

Morgan is also a JEA Certified Journalism Educator who earned his Ph.D. in K-12 education leadership. He earned his undergraduate and master’s degrees at Mississippi State University and previously taught at Starkville High School, where he received honors including STAR Teacher, Third Congressional District Teacher of the Year, the Paul Cuicchi Innovative Educator Award, and the MSPA Adviser of the Year (three times).

His media experience includes writing for The Associated Press, Sporting News magazine, The Northeast Mississippi Daily Journal and The Commercial Appeal. Morgan is the recipient of the 2018 Elizabeth Dickey Distinguished Service Award from the Southern Interscholastic Press Association.

Everything you need to know about applying for scholarships from the UM School of Journalism and New Media

Posted on: December 3rd, 2020 by ldrucker

If you’d like to attend the University of Mississippi School of Journalism and New Media, but you want to apply for scholarships to help fund your education, we’ve created a Q & A that will help you navigate the scholarship application process.

School leaders say you don’t have to be a straight A student to apply for some of our scholarships. We have multiple scholarships designed for a variety of students. So read the information below provided by former Assistant Dean Jennifer Simmons and Associate Dean Debora Wenger to learn why you should apply.

Q. Some students don’t really understand how the scholarship process works. If you are a new or existing student who wants to apply for a scholarship, what steps should you take? Do you apply for individual scholarships, or do you just submit one application from our website?

A. New students to the university must submit the Special Programs and Scholarships Application (SPSA) for consideration for university-level scholarships and school-level scholarships. The School of Journalism and New Media has a tab within the SPSA for students who are interested in applying for scholarships for students majoring in journalism or IMC.

This application covers it all. Students do not have to apply for individual scholarships. The priority deadline for the SPSA is Jan. 5, with a final deadline of Feb. 15. Currently enrolled or continuing students must complete the .pdf application located at the JNM site. The deadline for this application is Feb. 15.

scholarship

scholarship

Q. What happens after you submit the application? How and when are the scholarships awarded? When will you be notified if you are selected for one? How are the selections made?

A. After the application is submitted, the Scholarship Committee within the School of Journalism and New Media will review the applications and make recommendations for awards. Reviews usually begin after Feb. 1. The committee completes a holistic review of each application received. Factors include, but are not limited to, standardized test score, GPA, journalistic or IMC involvement/experience, hometown/county, and high school.

Students who are awarded a scholarship through the School of Journalism and New Media must be admitted or enrolled in the Bachelor’s of Journalism or IMC degree program and will be notified by the Financial Aid office after April 1.

Q. Do you think there are some students who may be missing out on scholarship opportunities because they didn’t fill out an application? What would you say to encourage them to apply?

A. I think there is a misconception that you have to be a 4.0 student to receive a scholarship, and that’s just not true. We have multiple scholarships based on whether you are studying journalism or IMC, or if you’re from Mississippi, or if you are already working in the fields of IMC or journalism through internships or jobs. We encourage you to check out the list of scholarships we have available to see if you are eligible.

Q. If there is someone out there who would like to establish a scholarship in the name of someone else for our school, how would they do that?

A. We know there are people out there who believe in quality journalism and responsible integrated marketing communications, and we would welcome their help in supporting students who are pursuing those careers. We have a number of existing scholarships, including the Curtis Wilkie Scholarship for journalism students, the Robin Street Public Relations Student Support Fund and the Talbert Fellows Fund, which supports both journalism and IMC students, just to name a few. And, of course, we are always open to new ideas for scholarships, so please get in touch if we can help you support our students.

You can email Associate Dean Debora Wenger at drwenger@olemiss.edu if you are interested in establishing a scholarship at our school. Visit our scholarship page to learn more.

PR News names UM School of Journalism and New Media graduate one of its Rising PR Stars 30 & Under

Posted on: November 25th, 2020 by ldrucker

PR News has named a 2018 University of Mississippi School of Journalism and New Media graduate as one of its Rising PR Stars 30 & Under.

As the first member of the newly formed Idea Grove PR team in Dallas, Sarah Jenne, a UM Integrated Marketing Communications graduate, played a pivotal role in developing many best practices. After just a year, Jenne was chosen to spearhead Idea Grove’s PR practice at a time when the agency was transitioning to a specialization-focused staffing model, the PR News website reports.

Sarah Jenne

Sarah Jenne

“Sarah developed the Customer Brand Ambassador program for WorkFusion, an automation technology provider,” her PR News bio reads. “Sarah was consistently getting interest from reporters seeking real-world examples, but WorkFusion lacked a bank of media-ready customers. Sarah created a fact-based recommendation for the client, developed materials for educating customers on the opportunity, and soon had multiple customers on deck for media engagement.”

Robin Street, senior lecturer at the School of Journalism and New Media before her retirement, said she was proud of  Jenne for earning this honor, because she stood out as a young professional, but she was also an outstanding student.

“I remember telling Sarah that she would be a great PR professional and that she should earn our school’s specialization in it,” Street said. “I initially was especially impressed at her writing skills, because so much of public relations work requires communicating through writing. Then I also observed I her ability to stay poised under pressure and to multi-task with ease.”

Click here to learn about the PR specialization at the School of Journalism and New Media.

Street said Jenne took the advanced PR class in a one-month intensive summer session. The class required completing a mini-internship, multiple writing and research assignments and a full public relations campaign as a final project.

“Many students struggle to juggle all those requirements, but not Sarah,” Street said. “She did excellent work and exemplified time management skills. I still have the evaluation form her internship supervisor completed about her, and it says, ‘As this was a short time period to accomplish a lot of tasks, she did an amazing job.'”

In addition to her talents and skills, Street said, “She is also a delightful young woman who has the ability to get along with multiple types of people. Any employer is lucky to have her.”

As the impact from COVID-19 turned newsrooms upside down in March 2020, PR News reports that Jenne “tapped into her network of reporters to collect information on their changing beats and candid feedback on their receptiveness to pitches, helping clients make informed decisions about upcoming announcements and external communication strategies.”

PR News’ PR People Awards and Rising PR Stars 30 & Under competition showcases top talent, passionate professionals and budding PR leaders who, day in and day out, are making communications matter in the marketplace, according to their website.

“The winners of this annual program set the benchmark for PR and underscore the outstanding PR achievements made in the past year—and our 2020 class of honorees is no different,” it reads.

The website reports that many of this year’s award recipients acknowledged the challenging role of public relations and communications in the midst of the dual pandemics of COVID-19 and social unrest.

“In many instances, our honorees had to pivot their messaging to both internal and external stakeholders, create crisis playbooks on the fly or determine how their brands could, and should, best respond beyond statements,” it reads. “From internal communications and community relations to crisis management, media relations and beyond, the individuals recognized this year cover the wide breadth and depth of the industry. We invite you to read more about their individual accomplishments below.”

UM School of Journalism and New Media extends GRE waiver for graduate programs through the 2021-2022 academic year

Posted on: November 11th, 2020 by ldrucker

If you’re looking for a reason to start working on an advanced degree or change career paths, the University of Mississippi School of Journalism and New Media has extended its GRE waiver for graduate programs through the 2021-2022 academic year to make the application process a little simpler during the COVID-19 pandemic.

Dr. Marquita Smith is the assistant dean for graduate programs. If you are interested in the M.S. in Integrated Marketing Communication program, you can learn more about the program here.

Smith said the Graduate School granted the school permission in September to suspend the GRE requirement for Fall 2021 admission. It originally was set to expire July 31, 2020, but it has been extended for applicants applying for admission for the 2021-2022 academic year.

The GRE will not be used at all in any admission decision for the coming academic year. Under the change, no one will be admitted or denied admission based on a GRE score.

The School of Journalism and New Media offers the M.A. in Journalism, the residential M.S. in Integrated Marketing Communication, and the online M.S. in Integrated Marketing Communication. Smith said the temporary suspension applies to all three programs.

“We want to make sure that everyone who wishes to apply can do so and that the application process is as fair as possible,” said Professor Robert Magee, a member of the graduate admissions committee. “But setting aside the GRE means that an applicant’s transcript and letters of reference carry even greater weight as outside materials. These materials, along with the personal statement and resume, paint a picture for the admission committee of how well an applicant might handle graduate-level work.”

Interim Dean Debora Wenger said waiving the GRE requirement during this time helps simplify the application process.

“We know there are working professionals who will struggle to find the time to prepare and take the GRE,” she said, “so this gives us an opportunity to invite those people who want to jumpstart their careers to test out our graduate programs.”

This Grad School link lists several programs.

This M.S. in IMC website admissions tab lists application materials.

The Daily Mississippian wins Newspaper Pacemaker Award, one of college media’s highest honors

Posted on: October 31st, 2020 by ldrucker

The 2019-20 Daily Mississippian, a newspaper produced by the University of Mississippi School of Journalism and New Media, has been awarded one of college media’s highest honors: a Newspaper Pacemaker Award.

Each year, the Associated Collegiate Press presents Pacemaker awards to the best in collegiate journalism. Entries are judged by teams of professionals based upon coverage and content, quality of writing and reporting, leadership, design, photography and graphics.

Daniel Payne was editor-in-chief in 2019-20, and Eliza Noe was managing editor.

The awards ceremony was held during the annual Associated Collegiate Press/College Media Association annual conference (virtual this year).

Daily Mississippian

Daily Mississippian

The 2019-20 Daily Mississippian also recently won an Honorable Mention for Best Daily Newspaper in the CMA Pinnacle Awards contest. The 2018-2019 DM also won an Honorable Mention in this contest.

The University of California-Los Angeles Daily Bruin won first, The Michigan Daily at University of Michigan was second, The Daily Orange at Syracuse University was third, and The DM tied with California State University-Fullerton for Honorable Mention.

“These are both national awards, meaning student newspapers from all across the country enter in the contests, and we compete against extremely talented student journalists who work for great publications,” Payne said. “In these instances, we ranked among the top 20 and top five newspapers to compete, respectively.”

Payne said he believes what made The DM stand apart are the combined passion, creativity and dedication of the staff.

“It’s a joy to work with people who are driven to serve their community and are talented enough to do it in such a powerful way,” he said. “The staff was one of the most talented, inspiring groups of people with which I’ve had the pleasure of working.

“At the end of the day, that is what these student journalists work so hard to do: serve their campus and community through quality reporting. It’s really wonderful to see that passion and talent recognized on the national level.”

Payne said it’s also impossible to understate the importance of the editorial advisors at the Student Media Center.

“Our advisors taught us, believed in us and led by example for us — all while giving us the independence to allow us to own the newspaper we produced,” he said.

Daniel Payne

Daniel Payne

Payne said if you want to lead, serve, create, think and learn, the Student Media Center is the place for you.

“I worked for student media from my first semester at UM, and it has been the highlight of my education at the university,” he said. “I was smarter, more inspired, more engaged and more successful because of my time at the Student Media Center — especially because of the effort of the faculty at the SMC.”

Eliza Noe served as managing editor for the 2019-2020 Daily Mississippian staff. She is now the editor-in-chief.

“Hundreds of papers all over the country submit for (these awards), and that involves choosing your best five issues,” Noe said. “They didn’t split it up into categories, so we were in the running with weekly, daily and bi-weekly publications. It’s amazing to see that our hard work was able to compete with other really great student work.”

Eliza Noe

Eliza Noe

Noe said the 2019-2020 DM staff was a “dream team.”

“Everyone on staff was on the same page about what kind of coverage we wanted to have, and that went across all sections of the paper,” she said. “We also became very close as friends, and I think that helped a lot with team-building and cooperation. It was definitely rewarding to see how much everyone had grown by the end of last semester.”

Noe also commended the advisors.

“I think having both journalistic and editorial freedom, and also constructive feedback, makes the Student Media Center one of the best places to learn,” she said.

Noe began working at the DM her freshmen year.

“There’s no way I would be as comfortable in my own abilities if I didn’t have the newsroom experience I’ve had,” she said. “Getting to learn all of the levels of how a publication works has shown what I’m passionate about and how to get there.

“I think working at the Student Media Center allows you to actually apply the skills you learn in a classroom in a way you can use to better yourself as a journalist, designer, photographer, etc. We welcome anyone who’s interested in putting in the work.”

If you are interested in getting involved with The Daily Mississippian, you may email Noe at dmeditor@gmail.com or the newsdesk thedmnews@gmail.com.

2020-21 University of Mississippi School of Journalism and New Media student media managers leading through unprecedented times

Posted on: October 29th, 2020 by ldrucker

Our 2020-2021 University of Mississippi School of Journalism and New Media student leaders were selected before anyone knew how much change would take place this academic year. Meeting and producing content remotely. Distribution disruptions. Making decisions about what to do when your staffs are exposed to COVID-19. Figuring out how to tell stories without in-person interviews. Trying to keep advertisers interested. And so much more. They are rising to meet the challenges.

 

Brian Barisa

Brian Barisa

BRIAN BARISA – NewsWatch Ole Miss Manager

After four years of broadcast classes and production in high school, Brian Barisa was immediately intrigued when he toured the University of Mississippi and realized he could become involved with the Student Media Center as early as his freshman year.

Barisa – from Frisco, Texas – is a senior broadcast journalism student spending 2020 as NewsWatch Ole Miss station manager. And what a year it’s been.

Barisa started his manager stint in January. Because of the COVID-19 pandemic, he and his student staff had to quickly adapt and change some of the original plans for this year.

Normally, NewsWatch Ole Miss would be a half-hour live broadcast on cable Channel 99 five evenings a week.

“We have switched to a once-a-week format and mostly online-only, so it allows for a slower-paced take on the high-speed world of news,” Barisa said. “The new weekly format allows us to be a hub for weekly content and gives us new ways to experiment with new ideas for the show when things are back up and running normally.”

From staff member to manager, Barisa said he’s learned numerous lessons during his time at the SMC, but most importantly, he’s learned how to share the workload with his staff.

“I have had to learn how to lead, be a leader, and delegate work down,” Barisa said. “Being so used to having to do everything on my own made me more self-reliant, and I needed to learn how to lead and give people jobs to do.”

When not at the SMC, Barisa is working as the content coordinator for Ole Miss Esports, as well as playing Rainbow Six: Siege for the varsity team.

“Esports is a new market that has been steadily emerging across the country, especially since even in a world where COVID-19 has kept people indoors, Esports tournaments are still able to go on with strong viewership,” Barisa said.

After he graduates in May 2021, Barisa wants to be able to look back to see NewsWatch return as a daily show that remains successful and maintains viewership. For this year, though, Barisa said anyone interested in joining the SMC family should be ready for new challenges each day.

“Every day is a new experience, some are slow, some are crazy fast,” Barisa said. “Be ready to work and to work fast. It’s a big news year and it’s important to stay on top of everything going on.”

Barisa’s dream is to be a news producer in Dallas or to continue working in Esports after he graduates in May 2021.

 

Jesus Escobedo

Jesus Escobedo

JESUS ESCOBEDO – Rebel Radio Station Manager

Senior Jesus Escobedo has been on the Rebel Radio staff since 2018. The senior digital marketing major from Zacatecas, Mexico, isn’t letting COVID-19 ruin his year.

“The pandemic has certainly affected my plans for this semester,” Escobedo said. “I have had to go back to the drawing board and readjust to the new safety guidelines. With the time I have as station manager, I want to leave Rebel Radio in a place that everybody wants to join.”

Some of his goals for the year include producing new content for the weekends and implementing a new music hour block.

Escobedo, a student in the School of Business, found the Student Media Center after a friend encouraged him to apply for a marketing internship with the station. Now, he wants to encourage other students to take a look at what the SMC has to offer.

“I would say 100% do it,” Escobedo said. “The SMC is a great place to work and get experience for your future careers. A lot of students who have worked at the SMC have gone on to do great things in life.”

Escobedo started his duties as manager this summer, and Roy Frostenson, radio station adviser, said Escobedo has done a great job.

“Jesus is a true Rebel Radio veteran having previously been a DJ and then promotions/marketing director so I was thrilled when he got his chance to be station manager and he has not disappointed,” Frostenson said.  “He’s brought great diversity to our programming and his dedication and enthusiasm for the radio station is easy to see.”

Escobedo also serves as a social media ambassador for the university. After graduation in December, he plans to move to Texas or Chicago to work in the marketing field or with a music record label.

Over the last couple of years in the SMC, Escobedo says he has learned to be more of a leader and has many fond memories of working at Rebel Radio.

“My favorite thing about the SMC is that everybody is so welcoming,” Escobedo said. “My favorite memories would have to be getting to go on air in the booth and playing music for Hispanic Heritage Month and Black History Month.”

 

Asia Harden

Asia Harden

ASIA HARDEN – The Ole Miss Yearbook Editor-in-Chief

This year’s editor-in-chief for The Ole Miss yearbook is making history as only the second African American editor-in-chief since its first publication in 1897.

Asia Harden, a senior from Greenville, Mississippi, majoring in integrated marketing communications, is excited to lead the staff to create this year’s annual edition.

“I randomly found the Student Media Center website the summer before my freshman year, which led me to find the yearbook,” Harden said. “I tried out writing for The Daily Mississippian during freshman year, but yearbook is where my heart was so I decided to stick with it.”

Harden has not only the yearbook on her slate this year, but also serves the university campus as an orientation coordinator, a member of the Columns Society, and vice president of her sorority.

She has worked hard to hire a staff of editors, photographers, designers and writers while finding new ways to complete tasks, documenting this unusual school year.

“I was definitely expecting to be physically present in the SMC, working alongside my staff of editors, a lot more than I am, but luckily in this digital age, we’ve been able to stay on the same page as we work toward the finished book,” Harden said.

Atish Baidya, editorial director at the SMC, works with Harden.

“Asia’s dedication and enthusiasm toward this year’s The Ole Miss and her ability to handle all the uncertainty of the year so far speaks to her leadership and maturity,” Baidya said.

Many meetings for the yearbook staff have to take place through Zoom or over the phone, but that isn’t dampening Harden’s spirit or her plans to create a memorable book and experience for her staff. After graduation in May 2021, Harden wants to pursue graduate school, focusing on publishing.

“Book publishing is really my dream industry,” Harden said. “I’ve been obsessed with all things books, reading and writing since I was a kid, so I’d love to work in editorial or publicity for that.”

Distribution for the 2020 yearbooks was abruptly postponed spring semester. They arrived on campus in July, and Harden, a writer for the yearbook last year, helped the SMC staff this semester as they arranged for students to pick up their annuals or have them mailed. She hopes the 2021 The Ole Miss will have a normal distribution at the Student Union or Pavilion at the end of spring semester.

“My yearbook memories always revolve around distribution,” Harden said. “This year was a little different than usual but the feeling of holding a finished copy of the yearbook in your hand for the first time, and then sharing that joy with others, is second to none.”

 

Eliza Noe

Eliza Noe

ELIZA NOE – The Daily Mississippian Editor-in-Chief

Eliza Noe was impressed when a student editor from The Daily Mississippian spoke to her Honors 101 class.

“I was a little nervous to put myself out there, so my friend and I joined the staff together,” Noe said.

A native of Amory, Mississippi, Noe is a senior Honors College student majoring in journalism and minoring in art history. Noe started at the DM as an Arts and Culture writer her freshman year before moving up the ladder to become Managing Editor last year and this year’s Editor-in-Chief.

“I think it’s so beneficial to have served in all of these roles, so now I feel like I know each level’s perspectives and expectations,” Noe said. “It’s been a blast, and honestly, it’s flown by.”

While the late nights at the SMC with the other editors will be missed because of pandemic restrictions, Noe said the decision to produce only one print edition each week this semester has allowed the staff to expand its “Digital First” mentality by exploring and focusing on the growth of the online and social media community.

“Even though the pandemic was not what we were expecting, it’s given us an opportunity to meet where most of our audience is: online,” Noe said. “We are focusing on in-depth stories, an impactful front page and the growth of our online presence.”

SMC editorial director Atish Baidya noted: “Now more than ever, the work by Eliza and her staff at The Daily Mississippian is crucial to keeping the campus community informed. Eliza’s calm and strong leadership has been vital during these unprecedented times.”

Outside of working on The Daily Mississippian, Noe enjoys being around friends and family, even though that’s been more difficult because of the pandemic. She’s also involved with her sorority and the LuckyDay Scholarship program.

One of Noe’s favorite things about working at the SMC is the strong bond she’s made with the people she’s worked with, including the staff, faculty and student colleagues. She hopes to encourage younger staff members to grow as journalists, and that the work they do leads to growth at the university.

“Growth is the major goal I’m heading toward,” Noe said.

For those who might at first be nervous to join the SMC like Noe was, she said that students should push themselves to do it no matter what.

Noe’s advice: “Just do it. Send that email, send that social media DM, whatever. You’re always welcome somewhere, no matter your major or interest. It does seem a little intimidating, especially if you were like me with relatively no journalism experience, but the editors at the SMC love molding and shaping new storytellers to take over after we’re gone.”

Noe’s future plans are to find a job in reporting or attend graduate school. Her dream job would be to work at a publication like Rolling Stone.

 

Conner Platt

Conner Platt

CONNER PLATT – Advertising Sales Manager

The sales team of the Student Media Center works hard, building advertising revenue for the SMC platforms. This year, sophomore Conner Platt is leading the team.

Platt is a double major in risk management & insurance and finance from Biloxi, Mississippi. He found his way to the SMC following in the footsteps of his older brother, who worked on the student sales staff eight years ago and is now a marine insurance broker in New Orleans.

Platt started the year by working with his adviser to teach his team marketing and sales techniques.

“I really learned the ins and outs of advertising in my first year and was lucky enough to have the opportunity to be manager this year,” Platt said.  “I was hoping to be able to come back to school and have a normal sophomore year but unfortunately that hasn’t been able to happen. It has been very strange but I have been able to figure out everything online and am trying to make the most of this semester.”

Besides being a member of a fraternity, Platt focuses his time on his double major as well as the advertising team.

“Conner has really stepped up for us,” said Roy Frostenson, SMC assistant director for advertising. “He’s done a great job trying to drive sales and keep the sales team motivated in what’s been a tough business climate.  Conner has a lot of enthusiasm and is very organized and task oriented which is exactly what you want in a sales manager – he’s driven to be successful.”

Platt said that when he looks back on 2020-21, he wants to be able to see that he and his staff hit their sales goals. “Especially with the current circumstances, that is something I would be very proud to say,” he said.

Platt’s long-term career plans? “I hope to get into insurance immediately out of college and hope to one day open up my own marine insurance firm.”

By Lucy Burnam and MacKenzie Ross, School of Journalism and New Media graduate students and SMC alumni

UM School of Journalism and New Media to offer updated curriculum with new courses this fall

Posted on: June 9th, 2020 by ldrucker

St. Louis native Brittany Kohne, 18, will be a freshman at the University of Mississippi School of Journalism and New Media this fall. The Oakville High School graduate is also one of our prestigious Talbert Fellows and a future journalism student.

Kohne said she was attracted to UM’s innovative journalism program, which school leaders recently updated after much research, planning and many in-depth discussions about how to best serve students beyond 2020.

“I am looking at the Political and Social Justice reporting emphasis for my major,” she said. “I am hoping to learn how to cover such topics with the utmost integrity and truth … I think that it is great that Ole Miss is taking a new approach and action to mass media and journalism as a whole.”

Brittany Kohne

Brittany Kohne

Dean Debora Wenger said, beginning this fall, the school’s new journalism curriculum will better position students for future jobs. The biggest changes revolve around four new emphases: Video & TV Storytelling, Multimedia Journalism, Visual Journalism and Political and Social Justice Reporting.

“We know our students have a high interest in video and photo, writing, design, social media and specialty journalism,” Wenger said. “These new emphases give them the opportunity to go deep in an area that they love, while still getting the foundation in journalistic principles that they need.”

Things change rapidly in the media world, and Wenger said the curriculum updates were necessary to remain modern.

“Though our school has been offering relevant journalism instruction for many, many years, that wasn’t always apparent from our course descriptions and emphasis options,” she said. “We know that the audience is consuming more and more news and information on digital platforms and through video, social media and interactive design — now our curriculum more accurately reflects what we’re teaching.”

Wenger said new courses include J270: Digital Story Production, which will immerse students as sophomores into the tools and concepts they need to tell stories across media platforms. Another new course for freshmen is called Visual Principles — helping students understand what it takes to capture a great photo or visualize important information in a graphic.

Debora Wenger. Photo by Robert Jordan/Ole Miss Communications

“And those are just two of the new hands-on, experiential classes we have developed for our existing and new students,” she said.

Digital Story Production gives students hands-on instruction about how to use digital media tools to produce interactive stories.

Iveta Imre, an assistant professor of journalism who teaches the course, said students will learn key concepts in audio, video, infographics, images, and other digital technologies. They will learn how to capture engaging audio, photos and video to create effective multimedia stories.

“I think this course is important for the new curriculum because it gives an opportunity to all of our journalism majors, regardless of the emphasis, to learn the basics in multimedia storytelling,” Imre said. “Until now, we had a huge discrepancy between our broadcasting and print majors in terms of skills, and this class is designed to remedy that.”

Imre said this is a new course entirely, and it is envisioned as a culmination of all the core classes all journalism students must take.

Iveta Imre

Iveta Imre

“Once they complete this class, the idea is that they would be ready to take the classes within their emphasis, and further develop the skills they learned in the digital story production class,” she said.

Professor Mark Dolan will be teaching Visual Media Principles. Students arrive in the course as novice designers.

“So a first goal is to help them apply what their eyes see, what the brain registers and the heart feels,” he said. “Everyone’s a designer, to some extent. Design begins with the outfit you picked this morning, the sofa you bought and how it fits with the other furniture. Design is in the shape of your water bottle, the logo on your ball cap, the menu you order from.”

This course is about understanding what design means, how it gets communicated, and why, said Dolan, who begins with core principles, such as how items relate to other items on a page or in a photo, or within a video frame or animated space. The class will discuss how elements balance, what is bigger and smaller in the frame, and why such things matter.

“Students this fall explore how these principles function within typography, page design, photography, video, even animation,” said Dolan, who thinks the best part of the class is learning to tell stories through design. This is what happens when the still image meets the type font, when the video sequence interacts with a block of text, he said.

“Sometimes richness and meaning can emerge from one photo, one type font, a video sequence,” he said, “but more often it’s the uniting of these that sparks the biggest impact. To design is like being a stage manager, a selector and coordinator, and telling stories through design is to use your brain, eyes and heart.

“More and more students are asked to design, whether for their class presentation, a professional web site, or their own business card. Not only do students come away with these core skills, they also take the next step in using design to do reporting.”

Oxford native Dalton Whitehead, 18, is also an incoming freshman and Talbert Fellow. The Oxford High School graduate said he has been researching new class additions.

“I absolutely want to develop even better camera skills than I already have and get some job experience in my field,” he said. “I would very much so like to gain more experience with interviewing. I’ve always been a camera man mostly, knowing all the ins and outs of them and all technology, and I am a good interviewer, but I still have a lot to improve on with interviewing.”

Kohne said she toured many schools in Missouri, but none seemed like a perfect fit until she visited UM.

“Once I walked on campus, I knew that it was the school that I saw my future at,” she said. “I chose broadcast journalism because I believe that every person should have the opportunity to share their story with the world, and show others a new perspective on life.

“I loved how Ole Miss had a lot of job opportunities when students graduated, as well as their approach in media as a whole. The journalism department is very forward thinking, which is very important for news media.”

Assistant Dean Scott Fiene said the school plans to update the IMC, or integrated marketing communication, curriculum next.

“The IMC program will be 10 years old in 2021, and while there have been continual tweaks and revisions to the curriculum since that time, the faculty is currently investigating larger changes that may be needed to keep up with the demands of the profession,” he said. “It is anticipated these changes would be implemented starting in fall 2021.”

For more information about the new journalism curriculum, email Wenger.

UM journalism professors lead students to win Telly Award in international video competition

Posted on: May 29th, 2020 by ldrucker

Return to Croatia

When Assistant Professor Iveta Imre, Ph.D., began her career as a student at the University of Zagreb 20 years ago, she met a professor from the University of Tennessee who came there to help lead a student workshop. Because of that connection, she began a journalism journey that eventually led her to the United States, and she is now a member of the University of Mississippi School of Journalism and New Media faculty.

In December, life came full circle when Imre and Interim Dean Debora Wenger, Ph.D., returned to the University of Zagreb to help lead a journalism workshop and mentor students. The result was the creation of a news program that resulted in an international award.

The “Disrupt the News” project led by Imre and Wenger in Croatia in December won a second-place Silver Telly Award in the Non-Broadcast Category of an international video and television festival in New York.

For two-weeks in mid-December, Wenger and Imre led the multimedia journalism workshop in cooperation with the Faculty of Political Sciences at Croatia’s University of Zagreb (FPZG), with the support of the U.S. Embassy.

The workshop focused on preparing students and professionals for evolving careers in journalism and included instruction and practice with emerging storytelling techniques and tools, such as 360-visuals, and strategies for verifying information and building audience trust. The result was an experimental newscast and a multimedia website, Zagreb Newslab.

Iveta Imre in Croatia

Dr. Iveta Imre, a drone pilot, steers the device as students watch.

“The winning project is a half hour newscast called ‘Croatia Works,’ which explored issues related to working conditions in Croatia,” said Imre. “This newscast used innovative storytelling techniques and new tools and technologies, such as data visualization and mapping, to tell stories about international workers in Croatia, Croatian brain drain, and the gig economy, among others.”

Imre reflected on returning to her alma mater after 20 years to conduct a workshop like the one that inspired her.

"That was one of the best experiences of my education at the time,” she said, “so I understand the profound impact these kinds of workshops can have on students, and I was glad I had a chance to come back and work with the new generation of young journalists in Croatia."
Iveta Imre
Dr. Iveta Imre
Assistant Professor

Imre said she believes the project was selected as a winner because it used innovative storytelling techniques to explore an important issue that impacts a many people in Croatia.

“We had a great group of students who worked really hard to get great visuals and informative interviews with officials and people who are impacted,” she said, “and the fact that we won an award recognizes all the hard work that went into creating this newscast.”

The collaboration came about because Professor Tena Perišin, head of the journalism department at FPZG, had been following Wenger’s work for many years and because of her personal connection to Imre.

“Iveta is my ex-student, who after earning her M.A. from Zagreb, continued her academic career in the US,” Perišin said in an earlier interview. “In addition to her professional skills, which are very important, she is one who understands our Balkan mentality. It was a win-win situation considering we included 24 students, journalists and journalism lecturers from five countries to make this workshop a success.”

Croatia
Play Video

The workshop included young journalists from five European countries – Croatia, Slovenia, North Macedonia, Kosovo and Serbia.

The Telly Awards event was founded in 1979 to honor excellence in local, regional and cable television commercials with non-broadcast video and television programming added soon after, according to the award website.

With the recent evolution and rise of digital video (web series, VR, 360 and beyond), the awards today also reflect and celebrate a new era of the moving image on and offline. The awards annually showcase the best work created within television and across video for all screens. Organizers received more than 12,000 entries from all 50 states and five continents.

“I think that the students who participated in the workshop have a bright future in journalism ahead,” Imre said. “and I hope this award will inspire them to continue working hard and telling important stories.”

Enroll now in summer courses from the UM School of Journalism and New Media

Posted on: May 20th, 2020 by ldrucker

Are you feeling a little bored? Why not get a head start on some of your classes?

Many courses offered this summer by the University of Mississippi School of Journalism and New Media are required classes for journalism and IMC majors.

For summer classes, you have until the day they start to enroll, so why not include learning in your plans for summer fun?


Full Summer


Bobby Steele – IMC 104 Web 1 – Introduction to Integrated Marketing Communication
– Integrated marketing communications is a versatile field. This class required for IMC majors introduces the basic disciplines of IMC – advertising, sales promotion, public relations, direct marketing, database marketing, internet marketing communication, and relationship marketing.

IMC 395 – Internship I – Internship experience in media, such as public relations and advertising.

IMC 495 – Internship II – Internship experience in media, such as public relations and advertising.

 

First Summer Session

 

Mark Burson IMC – 455 Web 1 – Integrated Marketing Communications – This class required for IMC majors is a capstone course involving tactical application of IMC skills and disciplines that is designed to develop team-building skills. Alternative and competing IMC campaigns will be presented and judged by both professor and client.

Roy Frostenson – JOUR 101 Web 1 – Media, News & Audience – This class required of all majors is an introduction to various facets of communication from the world of news media to the persuasive realms of marketing, advertising, public relations, and social media. This course will also strengthen your knowledge of the media and communication industries, their history and current practices, their content, and their effects on us as individuals and society.

Creative Thinking

Creative Thinking

Emily Bowen-Moore – JOUR – 273 Web 1 – Creative Visual Thinking – Ready to think visual? This class required by all students except those enrolled in the broadcast journalism emphasis is an introduction to communication design that explores different media and how visual elements are used to communicate. It focuses on the vocabulary of effective visual presentation and the analysis of visual messages across media platforms.

Mark Dolan – JOUR 345 – Digital Media Diversity – Explores the origins, theory, and applications of diversity in digital media content and opens pathways among students and instructors to understand digital representations of race, sexuality, gender, disability, ethnicity, and class, underscoring and enlarging historical narratives of communication, the nature of audience and content creators within digital spaces. This class fulfills the diversity requirement.

 

Second Summer Session

 

Brad Conaway – JOUR – 310 Web 1 – Social Media in Society – This class takes a critical approach to understanding the relationship between society and social media. The course will explore the development of social media by situating them in broader social, political, historical, and business contexts. We will examine how the emergence of social media technologies are discussed, the ethical and legal challenges surrounding these technologies, and how social media affect various aspects of our lives including our social relationships, identity, privacy, and work.

LaReeca Rucker – JOUR – 361 Web 1 – Journalism Explorations IBlack Mirror, The Twilight Zone and Media – The British science-fiction anthology series “Black Mirror” is set in the near future explores the potential consequences of social media and future technology. Each episode has a different cast with a unique story and, like most science fiction, it offers a prophetic warning about what could happen if we lose control and allow technology to control us.

Some might say we are currently living in a “Black Mirror” moment. Recognizing the show’s potential as a discussion starter about modern and future media, students will watch specific episodes of “Black Mirror” and think critically about the program. Through class discussions and writing exercises, they will envision the future of social media and technology. Some selected content will be hosted on our Black Mirror Project website.

This mind-bending class will also analyze topical developments and news stories related to the impact of social media on society. Students will read academic articles that have been written about “Black Mirror” and “The Twilight Zone.” Other science and speculative fiction movies and television shows will be examined. We’ll speculate about what the future holds, good and bad, with media and technology. And we’ll discuss what we can learn about journalism and a free society from science fiction visions of dystopias.

Black Mirror

Students who take this class will receive daily lesson plans on Blackboard with work they should complete before the following day. They may be asked to give short video presentations via Zoom, or to upload a video to YouTube so that other students can view their presentations. We also plan to have weekly, nationally-recognized speakers who can share their thoughts on the media and technology topics we discuss that will be broadcast in an optional live Zoom meeting or via video.

Students will be asked to complete some writing projects that could be featured on our “Black Mirror” website: https://blackmirrorideas.wordpress.com/ They will be asked to engage in discussions in our Blackboard Discussion Forum with their classmates. We’ll also use social media platforms, such as Twitter, to communicate on some assignments. And we will (optionally) explore virtual reality, so it might be a good idea to purchase some inexpensive ($10 or less) VR glasses.

Iveta Imre – JOUR 362 – Journalism Explorations IIVideo Storytelling – Video storytelling is an essential skill whether you are going into film or TV, social media or advertising, PR or journalism, and the goal of this class is to give students a fundamental understanding of how to use video to tell a quality story. Students will learn to research, report, shoot, and edit short, focused video stories designed specifically for the web.

Imre said students will be doing fun projects, such as creating a silent movie for which they will edit a story only using visuals. They will also learn best practices for videos for social media. Students will experiment with video storytelling for TikTok. They will learn video and audio editing, and the class will culminate in creating a mini personal story or a mini documentary. At the end of the semester, they will have a class film festival with surprise awards for the best in show videos.

Bobby Steele – IMC 104 Web 1 –  Introduction to Integrated Marketing Communication – This class required for IMC majors introduces the basic disciplines of IMC – advertising, sales promotion, public relations, direct marketing, database marketing, internet marketing communication, and relationship marketing.

Christina Sparks – IMC 304 Web 1 – Account Planning – This class required for IMC majors presents principles and practices of the account planning process to develop skills, insights and strategies to use in different methods of influencing consumers’ behavior. Students will hear real-world examples of the instructor’s time as an account planner at Ogilvy.

Account planning is the study of branding, positioning, research, analytics, insights, and measurements involved in the creation and evaluation of an advertising or communication campaign. Account planners are known as the voice of the consumer within agencies. They are the brand marketers, consumer experts, strategy developers, data analysts, program effectiveness measurers and general thinkers behind communications. Concepts learned in the course will be applied in a planning project.

design

Darren Sanefski – IMC 305 Web 1 – Visual Communication – This class required for the graphic design specialization emphasizes creation, utilization, and critique of visual components of IMC at professional levels. Students will learn basics of design software for IMC purposes and applications in print, online, and video, as well as packaging and retail environments.

Mike Tonos – IMC 390.1 – Advanced Writing: Integrated Marketing – This class required for IMC majors explores advanced writing in integrated marketing types of advertising; concepts of creativity, copy structure, and style; emphasis on creative thinking and clear, precise writing in preparation of advertising for print and broadcast media and copy for presentations and direct mail.

John Baker – IMC 404 – IMC Research – This class required for IMC majors explores the theory and practice of qualitative and quantitative research applied to multiple marketing and communications challenges and tasks.

 

August Intersession

 

Bobby Steele – IMC 104 Web 1 – Introduction to Integrated Marketing Communication – This class trequired for majors introduces the basic disciplines of IMC – advertising, sales promotion, public relations, direct marketing, database marketing, internet marketing communication, and relationship marketing.