School of Journalism and New Media

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Industry site shares story of Dr. Samir Husni’s Luminaire Award

Posted on: October 23rd, 2018 by ldrucker

School of Journalism and New Media professor Samir Husni, Ph.D., is the latest recipient of The Luminaire Award. Husni, the director of the Magazine Innovation Center and a professor and Hederman Lecturer, recently received the honor in New York City.

The award has been described as the “Hall of Fame” for the graphic and visual communications industries.

Watch the video of Samir “Mr. Magazine™” Husni, Ph.D., accepting The Luminaire Award for Best in Communications at the Franklin Luminaire Awards: A celebration of achievement in graphic and visual communications. Click here if the video below is not visible.

From left, Samir Husni, Ph.D., accepts his 2018 Luminaire Award from Bob Sacks, a.k.a. BoSacks, Precision Media Group. Picture from the Printing Impressions website: https://www.piworld.com/article/landa-husni-four-other-notables-honored-at-2018-franklin-luminaire-awards-event/

The award was presented by the Idealliance Foundation and the Printing Industries Alliance at The Lighthouse at Chelsea Piers in New York City Oct. 17.

The Printing Impressions website recently wrote a story about the winners. Writer Patrick Henry described the awards as the “Academy Awards of the printing industry.”

Henry writes: “The fourth Luminaire honoree, Samir Husni, Ph.D., is well known to many in the publishing world as ‘Mr. Magazine.’ Bob Sacks, president and publisher, Precision Media Group, welcomed him ‘to the ranks of print’s greats’ and called him a ‘titan’ of the medium because of a lifetime spent evangelizing it.

“He is, Sacks said, the originator of the concept of doctoral studies in magazines,” Henry wrote. “Husni recalled ‘falling in love with the smell of ink on paper’ as a boy in his native Lebanon, where he hand-crafted his own publications and started collecting what is today a 30,000-copy library of magazine first editions. He said that upon emigrating to the U.S. in 1978, ‘My hobby became my education and my profession.'”

You can read the full article by clicking this link.

‘Mr. Magazine™’ Samir Husni named as one of four 2018 Franklin Luminaire Award winners

Posted on: May 3rd, 2018 by ldrucker

Idealliance and Printing Industries Alliance have announced that the Meek School’s own Dr. Samir Husni -“Mr. Magazine™” – has been named one of four winners of the 2018 Franklin Luminaire Awards.

Husni, of the University of Mississippi’s Meek School of Journalism and New Media, Chris Harrold of Mohawk Fine Papers, Rebecca Pappas of BizBash Media, and John G. Sommers, Jr., of Allied Printing Services will be recipients of 2018 Franklin Luminaire Awards.

The awards, which recognize exceptional professionals for their positive contribution and service within the media and graphic communications industry, will be presented at the annual Franklin Luminaire Awards event Oct. 17 at The Lighthouse at Chelsea Piers in New York City. Event sponsorships are available and are offered at early bird rates through July 31.

“The annual Franklin Luminaire Awards event provides an opportunity for professionals from every sector of our industry to come together and recognize the contributions of incredibly talented and dedicated individuals who have proven their commitment to excellence,” said Meghan Milkowski, co-chair of the Franklin Luminaire Committee and vice president of Operations-Print Group at Dow Jones.

Franklin Luminaire Committee Co-Chair Steve Drew, of the Sales Executive-Magazine Group at LSC Communications, said they look forward to honoring the four outstanding industry professionals and expressing their appreciation for their singular contributions to the industry during the awards program.

“Some 400 industry members attend this event each year, a testament to the strength of our industry and the contributions made by our honorees during their careers,” he said.

Samir “Mr. Magazine™” Husni, Ph.D., is the founder and director of the Magazine Innovation Center at The University of Mississippi. He is also professor and Hederman Lecturer at the university’s School of Journalism and New Media.

As Mr. Magazine™, he engages in media consulting and research for the magazine media and publishing industry in the United States and across the globe. Husni has written books and presented seminars on the future of print in a digital age. His latest book, Print Proud Digital Smart: The Book of Quotes, was published in March of this year.

Chris Harrold is vice president and creative director at Mohawk Fine Papers in Cohoes, N.Y., where he has responsibility for brand management, strategic market development, and creative direction for the company’s product and marketing campaigns.

Harrold joined Mohawk in 1990, holding positions from sales to marketing, and played a pivotal role establishing Mohawk as a market leader in digital printing. He is a Lynda.com author and speaks extensively on the role printing and paper play in design.

Harrold holds a bachelor’s degree in art history from the State University of New York Oswego and an MFA degree from the Rochester Institute of Technology College of Imaging Arts & Sciences.

Rebecca Pappas is vice president of production, customer service, and audience development at BizBash Media in New York. She previously served as director of publisher relations at Qmags, where she worked with more than 50 publishers to manage the production, distribution, and marketing strategies of the digital editions of some of the industry’s largest B2B media companies, and as director of circulation and manufacturing for BZ Media, a multi-title publisher in the IT space, where she worked with the newly formed BPA Worldwide’s Digital Task Force to help formulate digital edition audit rules and requirements.

John G. Sommers, Jr., president and CEO of Allied Printing Services, Manchester, Connecticut., grew up in and around his family’s business, working through school vacations to learn the printing industry from the “ground up.” He studied business finance at Stonehill College.

After graduation, he joined the family business earlier than planned because his father, company president and CEO, felt the business needed him to make an immediate impact during the economic recession. He worked in all internal departments at Allied, followed by outside sales, and was named president in 2011, shortly before his father’s untimely passing in 2013. Since that time, Allied has grown significantly and consistently reinvested in new equipment and technology under his leadership.

Idealliance, a global thought leader in the graphic communications industry since 1896, is a non-profit industry organization with 11 strategically located offices around the world. Idealliance serves brands; content and media creators; manufacturers; service providers in mail, marketing, print and packaging; and material suppliers and technology partners worldwide.

ACT 8 Experience: Kintzer speaks about recovering a brand and reaching broader audience through digital

Posted on: April 19th, 2018 by ldrucker

The ACT 8 Experience lineup today included a packed schedule of speakers.

Bonnie Kintzer, from Trusted Media Brands, spoke in the first session about recovering the brand from struggle. She returned to Trusted Media Brands, the parent company of Reader’s Digest, Taste of Home, and The Family Handyman after its bankruptcy.

“The key is to be adapting and adopting to the changes in culture and technology,” she said.

When Kintzer arrived at Trusted Media Brands, it had not adapted to these changes and was not getting information out to millennial markets focusing on an improved online delivery. Instead, magazines were just mailed. The younger market gets most of their media from the internet.

The company was still producing strong content, but it was reaching all consumers. The internet was needed to achieve that, but the company was not using the latest tech to do it.

“They were focusing on survival, not growth,” Kintzer said.

Shifting the focus to social media and improved web design, they began to bounce back, and now have two of the most popular brands on Pinterest. They focus on responsive, cross-platform design across all devices.

“Our approach is to create a strong personal relationship with the consumer,” she said.

Focusing on readers and analyzing how people interact online boosted the company to its current state. Kintzer said a new wave of employees skilled in both business and tech are needed in the industry now. Editors who can focus on and understand web traffic data are needed to keep business afloat.

By Brian Barisa

ACT 8 Experience continues; use the hashtag #micact8 and @meekjournalism

Posted on: April 19th, 2018 by ldrucker

Following the Meek School of Journalism and New Media’s Best of Meek and Silver Em awards ceremony last night, students, faculty and guests of the ACT 8 Experience gathered on the lawn in front of Farley Hall for a Southern dinner catered by Taylor Grocery.

If you’re attending the ACT 8 Experience magazine conference this week, use the hashtag #micact8 and @meekjournalism.

ACT 8 Experience speaker says print is still relevant, has many important qualities

Posted on: April 18th, 2018 by ldrucker

With the rise of everything digital, some believe print is no longer relevant. However, others believe print has many important qualities that affect how we learn and retain information.

Daniel Dejan, ETC print creative manager, Sappi North America, told the audience at the ACT 8 Experience Wednesday that printed magazines/catalogs/newspapers cause our brain to have higher rates of stimulated activity than merely reading off a screen.

When reading from print, four senses are activated: sight, haptics (touch), smell and sound. We see the layout and page design. Each print medium has a different type of paper that is uses and a different texture that readers feel. Sound comes in the smallest, minute detail of the crinkling and turning of the pages in our books. All these senses are activated when we are reading from print.

Dejan talked about how we read on a digital platform. Our heart rate and blood pressure decreases, which allows us to stop and enjoy what we’re reading.

“When we read from paper, we try to read every word and search for a narrative or story,” he said. “We read for content, which leads us to have a better understanding of the content.”

When reading on laptops and phones, we go into “skim mode” and are constantly searching for key words. We read for speed and look for imagery instead of trying to retain the information.

Dejan was just one of the speakers in the lineup this week for the Meek School of Journalism and New Media’s Magazine Innovation Center ACT 8 Experience. ACT stands for Amplify, Clarify and Testify.

To see the full schedule, visit the ACT 8 Experience website.

Use the hashtag #micact8 and @meekjournalism this week if you attend the conference.

By Leah Davis

Follow and use the hashtag #micact8 and @meekjournalism this week during the ACT 8 Experience

Posted on: April 18th, 2018 by ldrucker

We’re learning a lot about magazines and the magazine industry this week, and we want share what we’re learning with you.

Be sure to follow @meekjournalism on Twitter this week and the hashtag #micact8 to read more about the Meek School of Journalism and New Media’s Magazine Innovation Center’s ACT 8 Experience.

Dr. Samir Husni, Mr. Magazine

We also encourage you to use #micact8 and @meekjournalism if you attend any of the ACT 8 Experience events this week. Live Tweet your thoughts.

What does ACT stand for? Amplify, Clarify and Testify, and students and professionals will be doing a lot of that about magazines on our Twitter account and social media this week.

You can also follow @meekjournalism on Facebook and Twitter for more updates about #micact8 and other Meek School events.

Happening This Week: Magazine Media Bliss: ACT 8 Experience April 17-19 at Meek School

Posted on: April 11th, 2018 by ldrucker

It’s been called “two and a half days of magazine media bliss.” The ACT 8 Experience, an event organized annually by the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism, is set for April 17-20 in Oxford. The 2018 theme is Print Proud, Digital Smart.

Dr. Samir Husni, professor, Hederman Lecturer, and director of the Magazine Innovation Center, said the conference is not for the faint-hearted. “We have an interesting lineup of professionals from all over the world,” he said. “If you’re interested in marketing, journalism, magazines, digital, or a combination of all, you need to attend this conference. It will be a wild ride of critiquing the current magazine industry and welcoming my magazine students who plan to change it for the better.”

Husni said the event will be the biggest ACT Experience to date. This year, it will welcome several new faces, including Linda Thomas Brooks, president & CEO of MPA, the Association of Magazine Media, formerly known as the Magazine Publishers Association; and James Hewes, president and CEO of FIPP, formerly the Federation Internationale de la Presse Periodique (International Federation of Periodical Publishers). The United Kingdom-based trade organization works to improve media content and is comprised of 700 enterprises, including nearly 60 national magazine associations.

The ACT 8 Experience will also welcome Erik van Erp, founder and editor of Print Media News in The Netherlands; Bonnie Kintzer, president and CEO – Trusted Media Brands (formerly Reader’s Digest); and Newell Turner, editorial director of the Hearst Design Group.

“You’ll have direct access to more than 10 editors and editorial directors, nine presidents and CEOs, and a slew of marketers, designers and sales consultants,” Husni said. This will include a total of 33 magazine and magazine media makers.

“Consider this a small vacation,” Husni said. “Sit back and listen to prolific speakers tell their stories – their trials and tribulations we all rallied against to become the best writers, designers marketers and business people we could be.”

Those who attend are encouraged to immerse themselves in the foothills of Mississippi by exploring Oxford. Participants will also have the opportunity to stroll the streets in Clarksdale, home of the Delta Blues Museum and actor Morgan Freeman’s famous Ground Zero restaurant.

Husni said he wants them to leave Oxford with a leg up about the industry, a belly full of Mississippi fried catfish, and an ear full of soothing, Delta blues. “It’s a refreshing experience to slow down to the Mississippi pace of life,” he said. “Enjoy a memorable ACT Experience of learning, doing, seeing and living the Mississippi way.”

Husni said his main motivation for bringing these industry professionals to Oxford is for Meek School students. “The only reason I do that is to bring the industry leaders to meet the future industry leaders,” he said. “I tell my students that it’s an opportunity of a lifetime to be sitting in a car with a CEO of a major magazine or media company, you name it. I assign my students to shadow all these speakers, pick them up from the airport, take them to the airport.”

The Silver Em, the University of Mississippi’s highest award in journalism, will also be awarded at 6 p.m. April 18 during the ACT 8 Experience. Newell Turner, a former University of Mississippi magazine student who rose to become the Hearst Design Group editorial director, will be presented the award.

Turner is responsible for the collective editorial direction of ELLE DECOR, House Beautiful, and Veranda magazines. He served for five years as the 22nd editor-in-chief of House Beautiful, and in 2012 under Turner’s leadership, the magazine won its first National Magazine Award for general excellence—the industry’s equivalent of an Oscar—and was a finalist in the category in 2013.

The Silver Em is usually given to a native or resident of Mississippi who has excelled in the field of journalism and media.

The ACT 8 Experience is dedicated to the memory of Jennifer Reeder, vice president of sales at Democrat Printing and Lithography, and a board member of the Magazine Innovation Center.

Industry leaders may attend and be part of the ACT 8 Experience for less than $400. To register, visit: http://maginnovation.org/act/register/. Only 100 attendees are permitted to register, so it’s important to reserve your space now.

Confirmed ACT 8 Experience Speakers (in Alpha Order) as of Feb. 1, 2018

Joseph Ballarini: founder and editor-in-chief – Tail Fly Fishing magazine

Joe Berger: publishers marketing and sales consultant, Joseph Berger Associates

Linda Thomas Brooks: president and CEO – MPA: The Association of
Magazine Media

Deborah Corn: principal, chief blogger, and intergalactic ambassador to The Printerverse™ – Print Media Center

Marisa Davis: associate director, product marketing – MNI Targeted Media

Daniel Dejan: North American ETC (Education, Consulting and Training),
print creative manager – Sappi Fine Paper

Jim Elliott: president – The James G. Elliott Company.

Erik van Erp: founder and editor, Print Media News, The Netherlands

John French: co-founder – French LLC

Tony Frost: senior vice president, TVGM LLC, TV Guide

Natashia Gregoire: reputation manager, Editor, Access magazine – Fed Ex

Abdulsalam Haykal: founder and publisher, Harvard Business Review Arabic, United Arab Emirates

James Hewes: president & CEO – FIPP: The Network For Global Media

Mona Hidayet: executive director, clients and products – Advantage CS

Samir “Mr. Magazine™” Husni: founder and director, Magazine Innovation Center

Joe Hyrkin: CEO – issuu

Todd Krizelman: CEO – MEDIAradar

Bonnie Kintzer: president and CEO – Trusted Media Brands

Jerry Lynch: president – Magazine And Books, Retail Association

Daren Mazzucca: vice president/publisher – Martha Stewart Living

Mark Potts: managing editor – Alta The Journal of Alta California

Sebastian Raatz: publisher/co-founder – Centennial Media

Jen Ripple: founder and editor in chief – DUN magazine

Monique de Ruiter: former editor diversity magazine and VTWonen – The Netherlands

Bo Sacks: president, Precision Media Group

Ray Shaw: executive vice president/managing director – MagNet

Tony Silber: former editor – Folio

Franska Stuy: founder and editor – Franska.NL, The Netherlands

John Thames: founder and publisher – Covey Rise Magazine

Newell Turner: editorial director – Hearst Design Group

Liz Vaccariello: editor in chief, Parents Magazine, and Content Director, Meredith Parents Network

Jeffrey Vitter: chancellor – University of Mississippi

Thomas Whitney: president, Democrat Printing & Lithographing

CONTACTS:

Dr. Samir Husni | 662-915-1414, 662-832-6247 | samir.husni@gmail.com

If you will be attending The ACT 8 Experience, please use  #micact8 on Twitter

Happening This Week: Meek School to present Silver Em to Hearst editorial director April 18

Posted on: April 11th, 2018 by ldrucker

Newell Turner, a former University of Mississippi magazine student who rose to become the Hearst Design Group editorial director, will be presented the Silver Em, the University of Mississippi’s highest award in journalism, at a campus event April 18 at 5:30 p.m.

Turner is responsible for the collective editorial direction of ELLE DECOR, House Beautiful, and Veranda magazines. He served for five years as the 22nd editor-in-chief of House Beautiful, and in 2012 under Turner’s leadership, the magazine won its first National Magazine Award for general excellence—the industry’s equivalent of an Oscar—and was a finalist in the category in 2013.

Newell Turner

Dr. Samir Husni, professor and director of the Magazine Innovation Center, said the Silver Em is usually given to a native or resident of Mississippi who has excelled in the field of journalism and media. Turner was one of his early magazine students.

Husni said when Dorothy Kalins, then editor-in-chief of Metropolitan Home magazine, visited the Ole Miss campus in the mid-1980s, she was impressed by Turner’s passion for the magazine industry. “Newell, who was in my class, asked her a few questions that left an impact on her,” Husni said. “When she went back, she called and said, ‘Samir, I have an assistant position. I would like to offer it to Newell.’”

Husni said he encouraged Turner to take the job, saying: “If you are going to be in this profession, those opportunities don’t knock twice.” Turner took the job and eventually became editorial director of the Hearst Design Group, a leader in the publishing world with the development of innovative editorial production models and business strategies across print and digital platforms.

Turner has reported on interior design, architecture, product design and the lifestyles of upscale consumers throughout his 30-plus year career, which has included positions at House & Garden and Metropolitan Home. He was also the founding editor of Hamptons Cottages & Gardens and its sister publications: Palm Beach Cottages & Gardens and Connecticut Cottages & Gardens.

He holds a bachelor’s degree in journalism and Southern studies with advanced work specializing in magazine design from the University of Mississippi. Turner is a current member of the American Society of Magazine Editors and a trustee on the board of the New York School of Interior Design.

The Silver Em award dates to 1958, and recipients must be Mississippians with notable journalism careers or journalists with notable careers in Mississippi.

The Wednesday, April 18, Silver Em event and dinner will begin at 5:30 p.m. in the Overby Auditorium in Farley Hall on the University of Mississippi campus. It will take place during the Magazine Innovation Center’s ACT 8 Experience April 17-20. The theme of the 2018 annual magazine industry conference is Print Proud, Digital Smart.

The Meek School of Journalism and New Media was founded in 2009, funded with an endowment gift by Dr. Ed and Becky Meek. It offers bachelor’s and master’s degree programs in both journalism and integrated marketing communications on the Oxford campus and in coordination with satellite campuses. Because of the increasing variety of media careers, enrollment continues to rise in the Meek School, and there are now almost 1,200 undergraduate journalism and IMC majors.

CONTACTS:

Dr. Samir Husni | 662-915-1414, 662-832-6247 | samir.husni@gmail.com
Charlie Mitchell | 662-915-7146 | cdmitch1@olemiss.edu

 

PREVIOUS SILVER EM HONOREES

1958 – George W. Healy Jr.

1959 – Turner Catledge

1960 – Kenneth Toler

1961 – John Oliver Emmerich

1962 –

1963 – George McLean

1964 – William B. Street

1965 – Purser Hewitt

1966 – Hal C. DeCell

1967 – Paul Pittman

1968 – Hodding Carter Jr.

1969 – Willie Morris

1970 – T.M. Hederman Jr.

1971 – Joseph R. Ellis

1972 – Wilson F. Minor

1973 – Mark F. Ethridge

1974 –

1975 – H.L. Stevenson

1976 – William Raspberry

1977 – Joe L. Albritton

1978 – James A. Autry

1979 – James Nelson

1980 – Mary-Lynn Kotz

1981 – Curtis Wilkie

1982 – Harold Burson

1983 – John O. Emmerich

1984 – Hazel Brannon Smith

1985 – Charles Overby

1986  – W.C. “Dub” Shoemaker

1987 – Charles Dunagin (2)

– Larry Speakes (2)

1988 – Edward Fritts

1989 – Rudy Abramson

1990 – Hodding Carter III

1991 – James L. McDowell

1992 – Rheta Grimsley Johnson

1993 – Dan Goodgame

1994 – Robert Gordon

1995 – Jere Hoar

1996 – Gregory Favre

1997 – Stephanie Saul

1998 – Lerone Bennett

1999 –

2000 – Jerry Mitchell

2001 – Bert Case

2002 – Ira Harkey

2003 – Jim Abbott

2004 –

2005 – Otis Sanford

2006 – Dan Phillips

2007 – Stanley Dearman

2008 – Ronnie Agnew

2009 – Stan Tiner

2010 – Terry Wooten

2011 – Patsy Brumfield

2012 – Greg Brock

2013 – W. Randall Pinkston

2014 – Fred Anklam Jr.

2015 – Bill Rose

2016 – Dennis Moore

Husni partners to help magazine students with financial needs pursue dreams

Posted on: February 9th, 2018 by ldrucker

For many college students, the idea of working in the magazine industry is a dream, but not a reality. That’s because many can’t afford to work for free and don’t have money to cover expensive housing costs in New York City, even if they were awarded an internship.

Dr. Samir Husni, professor, Hederman Lecturer, and director of the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism and New Media, is trying to change that. Husni’s Magazine Innovation Center has teamed with the MPA: Association of Magazine Media to create an endowment to help magazine students with financial needs pursue their dreams.

“We are teaming to start an endowment to help send students on internships and jobs,” Husni said. “We called it the Magazine Innovation Center/MPA Endowment.”

Dr. Samir Husni speaks on stage at the American Magazine Media Conference 2018 on Feb. 6, 2018 in New York City. (Photo by Ben Gabbe/Getty Images for The Association of Magazine Media)

Husni recently shared the idea with magazine executives during the American Magazine Media Conference in New York City Feb. 6. “I was humbled and proud at the same time standing on that stage and talking about the University of Mississippi and our school of journalism,” he said.

The endowment will start with $25,000 from the MPA: Association of Magazine Media Foundation. Husni will also work to raise funds through sponsorships from the ACT Experience, his Magazine Innovation Center’s annual magazine industry event. Part of the sponsorship funds are used to help students.

“It will mainly be aimed at talented magazine media students who are in financial need to go places like New York City or Los Angeles,” he said. “So it will level the playing field among those who have and those who don’t if they share the same love and talent of the magazine media.”

Husni said he’s always felt that some students didn’t have equal access to magazine internships that can be very costly considering all expenses involved.

“I’ve always felt the inequality of the internships, especially today,” he said. “Very few people pay for interns. So not only do the students have to pay to register for the course, they have to pay for their travel. They have to pay their living expenses. So it’s really a lot if you don’t come from a hefty financial background. This is just a little effort in balancing or leveling the playing field.”

Husni has a busy season ahead of him with magazines. He is currently preparing for the ACT 8 Experience, an event organized annually by the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism set for April 17-20 in Oxford. The 2018 theme is Print Proud, Digital Smart.

And Newell Turner, one of Husni’s former University of Mississippi magazine students, who rose to become the Hearst Design Group editorial director, will be presented the Silver Em, the University of Mississippi’s highest award in journalism, at a campus event during the ACT 8 Experience April 18. The event will be held in the Overby Auditorium in Farley Hall on the UM campus at 5:30 p.m.

The Silver Em award dates to 1958, and recipients must be Mississippians with notable journalism careers or journalists with notable careers in Mississippi.

If you are interested in donating to the endowment or learning more about it, contact Husni at 662-915-1414, 662-832-6247 or samir.husni@gmail.com.

Husni names The Magnolia Journal as 2017 magazine Launch of the Year

Posted on: February 9th, 2018 by ldrucker

In the hit HGTV series “Fixer Upper,” Chip and Joanna Gaines own and operate Magnolia Homes, a remodeling and design business in Waco, Texas. The show chronicles their adventures turning dilapidated houses into showplaces while helping revitalize neighborhoods throughout central Texas.Houses aren’t the only thing that have benefited from the duo’s magic touch. The couple’s magazine, The Magnolia Journal, won the 2017 magazine Launch of the Year Award at the American Magazine Media Conference in New York City Feb. 6.

Dr. Samir Husni, professor, Hederman Lecturer, and director of the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism and New Media, presented the award along with the MPA: The Association of Magazine Media.

From a field of 212 new magazines launched with a regular frequency between Oct. 2016 and Dec. 2017, Husni said they selected 20, then carefully chose 10 finalists for the top honor.

What made The Magnolia Journal stand out? Husni said the magazine will launch its spring issue Feb. 13 with a $1.2 million rate base.

NEW YORK, NY – FEBRUARY 06: Doug Olson and Samir Husni speak on stage at the American Magazine Media Conference 2018 on Feb. 6, 2018 in New York City. (Photo by Ben Gabbe/Getty Images for The Association of Magazine Media)

“It’s been a long time since a magazine has generated as much buzz in the marketplace as The Magnolia Journal has,” Husni said. “The connectivity of the content and the design made, and continues to make, this magazine fly off the shelves. Under the leadership of Editor-in-Chief Joanna Gaines, this print product creates a very interactive experience for readers. All in all, The Magnolia Journal burst onto the scene, and in less than a year, floated to the top, deserving the Launch of the Year Award – an honor well-deserved.”

Husni said the magazine has had amazing success on newsstands. The first issue sold out immediately, and Meredith Corp. had to issue a second printing. “It’s rare in that industry that takes place,” Husni said.

He said one reason the magazine has been successful is because of the couple’s strong connection to their fans. “People who watch their television program always tell me how close they are,” he said. “You feel like you are just talking to them. So the magazine was just an extension. It brought the pixels-on-the-screen-experience to something you can actually hold in your hand. Only print can give you that experience.”

Chip and Joanna Gaines, who serve as the editor-at-large and editor-in-chief, respectively, sent a video response about the award that played during the award ceremony. Joanna Gaines said they were honored that the Waco, Texas-based title won the 2017 Launch of the Year Award, and they thanked Husni.

“For us, this has been such an amazing journey watching these issues come to life,” Joanna Gaines said. “We’ve loved every minute of it … We are really excited about what’s to come with The Magnolia Journal.”

The event was held during the American Magazine Media Conference, the largest magazine media conference in the country. Among the top 10 finalists were titles such as Airbnbmag, Alta, Bake it up!, goop, MILK Street, The Golfer’s Journal, The National, The Pioneer Woman and TYPE Magazine.

“Almost every major magazine publisher published at least one new magazine last year,” Husni said. “That’s why I called 2017 the Year of the New Magazine. He said that’s evidence print magazines are not a dying medium.

Doug Olson, president of Meredith Magazines, accepted the Launch of the Year Award from Husni. “We’re super excited about it for lots of reasons,” Olson said in a video. “Number 1, it was a huge team effort starting with Chip and Joanna Gaines and their vision and our execution on that. Second, Meredith doesn’t win very many of these awards, so we are super excited and very much appreciate the recognition.”

Husni has a busy season ahead of him with magazines. He is currently preparing for the ACT 8 Experience, an event organized annually by the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism set for April 17-20 in Oxford. The 2018 theme is Print Proud, Digital Smart.

And Newell Turner, one of Husni’s former UM magazine students, who rose to become the Hearst Design Group editorial director, will be presented the Silver Em, the University of Mississippi’s highest award in journalism, at a campus event during the ACT 8 Experience. The event will be held held April 18 in the Overby Auditorium in Farley Hall on the UM campus at 5:30 p.m.

The Silver Em award dates to 1958, and recipients must be Mississippians with notable journalism careers or journalists with notable careers in Mississippi.

CONTACTS:

 Dr. Samir Husni | 662-915-1414, 662-832-6247 | samir.husni@gmail.com