Victoria Berry
"With my Integrated Marketing Communications Degree from Ole Miss...
I manage consumer marketing at the global PR agency, Golin.
After graduating high school, I was determined to attend college and study mass communication and political science to become a political news correspondent. During my freshman year, I was able to take the core journalism classes and also interned at a full-service creative agency in Birmingham. It was that experience that allowed me to get a better understanding of what it is I really wanted to do.”
Berry said she was creative, but didn’t like the pressure that comes with being ‘a creative.’ So she decided to focus on opportunities in account/client management. This offered the best of both worlds – a chance to use her writing, communication, project management and problem-solving skills and still be involved and an essential part of the creative process.
“My role is hybrid, meaning that I work across the consumer and corporate PR capability, depending on the client. For consumer clients, I may focus on things like new product launches, brand activations, or influencer marketing.”
