IMC Connect!

Bringing together students, researchers, and practitioners from across the country to network and innovate within the field of IMC.

What is IMC Connect?

It is a student-led event that provides opportunities for students to connect with communication leaders from well-known brands representing different industries. Students enrolled in Dr. Amanda Bradshaw's event planning class organize the conference.

The conference is open to all Ole Miss students, and students from other universities are also invited to attend. Past speakers have included top executives from Carnival Cruise Line, FedEx, Chick-fil-A, the Las Vegas Raiders, Boeing, Amazon, CVS Health, and more, plus researchers from the University of Georgia, Pennsylvania State University, California State University Northridge, University of Florida, University of Alabama, Texas A&M University, and more. 

Join us for the next IMC Connect! on March 24-26, 2025!

Amanda Bradshaw

Want to learn more?

Dr. Bradshaw works closely with her students all year to plan every detail of this event. Want to attend or sign up for the class? Reach out to learn more.

Amanda Bradshaw

Assistant Professor of Integrated Marketing Communications

A look at the 2024 conference

A student talks to a guest speaker.

Students have the chance to talk one-on-one with industry leaders including Radina Russell, U.S. Chair, Corporate Affairs Advisory & General Manager, Edelman.

Group of students and guests pose for a photo on the football field.

The event is planned by students in Dr. Bradshaw's IMC 580: Event Planning course.

A guest speaks into a microphone.

Journalism alumni like Jenny Robertson, Senior Vice President, Global Brand and Communications at FedEx, often return to be a part of the conference.

Students sit around a table and smile.

The 2024 conference also included attendees from local area high schools.

Students pose for a photo against a backdrop of The Lyceum that says "175th anniversary of the University of Mississippi".

Undergraduate and graduate students in the event planning class plan out every detail from photo booth props to travel logistics for guests.

Guest speaks into a microphone.

The conference takes place in various locations around campus. Our sports communication panel overlooked Vaught-Hemingway Stadium.

A lecture hall full of students raise their hand.

Various topics are covered during the conference including health and sports communications, augmented reality, public relations, and more.