IMC Connect!
Bringing together students, researchers, and practitioners from across the country to network and innovate within the field of IMC.
What is IMC Connect?
It is a student-led event that provides opportunities for students to connect with communication leaders from well-known brands representing different industries. Students enrolled in Dr. Amanda Bradshaw's event planning class organize the conference.
The conference is open to all Ole Miss students, and students from other universities are also invited to attend. Past speakers have included top executives from Carnival Cruise Line, FedEx, Chick-fil-A, the Las Vegas Raiders, Boeing, Amazon, CVS Health, and more, plus researchers from the University of Georgia, Pennsylvania State University, California State University Northridge, University of Florida, University of Alabama, Texas A&M University, and more.
Join us for the next IMC Connect! on March 24-26, 2025!
Want to learn more?
Dr. Bradshaw works closely with her students all year to plan every detail of this event. Want to attend or sign up for the class? Reach out to learn more.
Amanda Bradshaw
Assistant Professor of Integrated Marketing Communications
A look at the 2024 conference
Students have the chance to talk one-on-one with industry leaders including Radina Russell, U.S. Chair, Corporate Affairs Advisory & General Manager, Edelman.
The event is planned by students in Dr. Bradshaw's IMC 580: Event Planning course.
Journalism alumni like Jenny Robertson, Senior Vice President, Global Brand and Communications at FedEx, often return to be a part of the conference.
The 2024 conference also included attendees from local area high schools.
Undergraduate and graduate students in the event planning class plan out every detail from photo booth props to travel logistics for guests.
The conference takes place in various locations around campus. Our sports communication panel overlooked Vaught-Hemingway Stadium.
