With the rise of everything digital, some believe print is no longer relevant. However, others believe print has many important qualities that affect how we learn and retain information.
Daniel Dejan, ETC print creative manager, Sappi North America, told the audience at the ACT 8 Experience Wednesday that printed magazines/catalogs/newspapers cause our brain to have higher rates of stimulated activity than merely reading off a screen.
When reading from print, four senses are activated: sight, haptics (touch), smell and sound. We see the layout and page design. Each print medium has a different type of paper that is uses and a different texture that readers feel. Sound comes in the smallest, minute detail of the crinkling and turning of the pages in our books. All these senses are activated when we are reading from print.
Dejan talked about how we read on a digital platform. Our heart rate and blood pressure decreases, which allows us to stop and enjoy what we’re reading.
“When we read from paper, we try to read every word and search for a narrative or story,” he said. “We read for content, which leads us to have a better understanding of the content.”
When reading on laptops and phones, we go into “skim mode” and are constantly searching for key words. We read for speed and look for imagery instead of trying to retain the information.
Dejan was just one of the speakers in the lineup this week for the Meek School of Journalism and New Media’s Magazine Innovation Center ACT 8 Experience. ACT stands for Amplify, Clarify and Testify.
To see the full schedule, visit the ACT 8 Experience website.
Use the hashtag #micact8 and @meekjournalism this week if you attend the conference.
By Leah Davis