The COVID-19 pandemic has disrupted and changed our lives.
But for some, having the option to work remotely and by teleconference is one of the positive changes.
University of Mississippi graduate Emmy Stephens, a former IMC student and marketing associate for Georgia Banking Company in Atlanta, said remote work has been beneficial for employees in her marketing department.
“It’s taking a lot of things virtual, so that’s beneficial in a lot of ways,” she said. “My boss works two hours away sometimes, and we can still get together and do Zoom meetings and stuff, which has been super helpful.”
That means clients are also doing business remotely.
“A lot of our search engine optimization . . . has been key to reaching our clients and customers and pushing social media,” said Stephens who began her college career seven years ago after touring and falling in love with the Ole Miss campus.
“I kind of wanted to go somewhere not in Georgia,” she said. “That’s where I’m from. I went to (Ole Miss) to expand my horizons and go somewhere new with new people, and I think it’s the best decision I made.”
Stephens was initially undecided about her studies before realizing her passion and goals involved integrated marketing communications (IMC) and journalism. She loved the hands-on projects and opportunities the major offered.
“(IMC) just fit what I wanted to do . . ,” she said. “It’s so broad that you can go into so many fields, and it helps in so many ways.”
To read the full story, visit the Oxford Stories website.