101. INTRODUCTION TO MASS COMMUNICATION. An introduction to traditional mass media (newspapers, magazines, television, radio, public relations and advertising), the New Media and their importance to and impact on modern society. Prerequisite: Successful completion of DS 097, if required. (3)
102. INTRODUCTION TO MULTIMEDIA WRITING. Introduction to writing for print and broadcast journalism. Major emphasis on language skills and style conventions. Weekly laboratory required. Prerequisite: Engl 101 or Engl 102 or Liba 102 or Hon 101 or Hon 102. (3)
204. INTRODUCTION TO INTEGRATED MARKETING COM Introduces the basic disciplines of IMC: advertising, sales promotion, public relations, direct marketing, database marketing, Internet marketing communication, and relationship marketing. (3)
205. WRITING FOR INTEGRATED MARKETING COMM. This course focuses on developing students’ skills in accurate, forceful, vivid and persuasive writing to advance a variety of IMC strategies. Prerequisite requirements for this course may also be satisfied by consent of instructor. Prerequisite: Jour 204. (3)
271. NEWS REPORTING. Development of basic news-gathering and writing for print and online. Prerequisite: Jour 102 with minimum grade of C, Typing proficiency pf 30 wpm required. (3)
272. BROADCAST NEWSWRITING AND REPORTING. Introduction to basic newsgathering and writing for broadcast ond online media. Audio production techniques. Prerequisite: Jour 102 with minimum grade of C, typing proficiency of 30 wpm required. (3)
273. EDITING BY DESIGN. An introduction to visual communication, layout and design, typography, and editing with direct application to specific journalism projects. Prerequisite requirements for this course may also be satisfied by consent of instructor. Prerequisite: Jour 102 with minimum grade of C. (3)
301. HISTORY OF MASS MEDIA. Growth and development of the mass media and their role as participants in and chroniclers of U.S. history. Attention to ideological, political, technological, economic, and cultural factors. (3)
304. ACCOUNT PLANNING. Presents principles and practices of the account planning process to develop skills, insights and strategies to use in different methods of influencing consumers’ behavior. Prerequisite: Jour 204, Jour 205. (3)
305. VISUAL COMMUNICATION. Emphasizes creation, utilization and critique of visual components of IMC at professional levels. Students will learn basics of design software for IMC purposes and applications in print, online, and video, as well as packaging and retail environments. Prerequisite: Jour 204, Jour 205. (3)
371. COMMUNICATIONS LAW. Legal rights and responsibilities of journalists and other media practitioners. Attention to Constitutional law and relevant First Amendment cases; FCC and private industry regulation of the Internet; evolving philosophies of intellectual property; libel and privacy issues. Prerequisite: Jour 101. (3)
375. PHOTOJOURNALISM. Photographic theory; techniques in the use of cameras and desktop editing; interest factors in photography. Prerequisite: Jour 205, Jour 271 or Jour 272 with minimum grade of C. (3)
376. TELEVISION TECHNOLOGY. Fundamentals of television production and electronic news gathering through operation of portable cameras and editing of news stories. Prerequisite: Jour 205, Jour 271 or Jour 272 with minimum grade of C. (3)
377. ADVANCED REPORTING. Development of skills in conceiving, documenting, organizing, and presenting information across media platforms. Emphasis on covering government institutions and using public records. Prerequisite: Jour 271or Jour 272 with minimum grade of C. (3)
378. TELEVISION REPORTING. Multimedia storytelling techniques with an emphasis on broadcast news gathering and story production. Prerequisite: Jour 375 or Jour 376 with minimum grade of C. (3)
379. EDITING. Critical evaluation of whether a story is clear, accurate and concise; assessing tone and structure; deciding editing approaches and relevant style for different media platforms; using appropriate research tools for accuracy; assessing fairness and avoiding libel; approaches to story packaging. Prerequisite: Jour 271 or Jour 272 with minimum grade of C. (3)
380. ADVANCED BROADCAST RELATIONS. (3)
381. NEWSPAPER MANAGEMENT. Managing and integrating the news, advertising, production, and circulation functions in the newspaper industry; analysis of problems and opportunities presented by economic, social, political, and technological change. Prerequisite: Jour 271 with minimum grade of C. (3)
383. ADVERTISING LAYOUT AND DESIGN. Preparation of copy and graphics for advertising layouts. Prerequisite: Jour 273 with minimum grade of C. (3)
386. BROADCAST ADVERTISING SALES. Basic advertising techniques for broadcasting, including planning, selling, and servicing clients at the local and national levels. (3)
388. BROADCAST MANAGEMENT. Policies, procedures, and responsibilities involved in radio and television management. Prerequisite: Jour 272 with minimum grade of C. (3)
389. MAGAZINE EDITING. Fundamentals of magazine editing, production, design, and management. Production of laboratory magazine. Prerequisite: instructor approval required. (3)
390. INTRODUCTION TO WRITING FOR ADVERTISING. Types of advertising; concepts of creativity, copy structure, and style; emphasis on creative thinking and clear, precise writing in preparation of advertising for print and broadcast media and copy for presentations and direct mail. Prerequisite: Jour 102 with minimum grade of C. (3)
391. PUBLIC RELATIONS. An introduction to the skills, theories, techniques, ethics, and goals of the public relations professions, emphasizing the role and importance of journalism skills in public relations communications. Prerequisite: Jour 205 or Jour 271 or Jour 272 with minimum grade of C. (3)
399. SCHOOL PUBLICATIONS. Problems and purposes of school newspapers and other scholastic publications; production techniques; selecting and directing a staff; financial and ethical problems. Limited to students earning a secondary teaching certificate. (1-3)
400. INTERNATIONAL JOURNALISM. An in-depth examination of the international media in a rapidly changing world, how journalists in other nations view and report the news and how that coverage compares to U.S. journalism. (3)
401. MAGAZINE SERVICE JOURNALISM. Trends in service journalism magazine publishing. Students prepare a prospectus for a new venture, including concept, editorial philosophy, competition, staff, audience, content, and budget. Corequisite: Jour 273. Prerequisite requirements for this course also may be satisfied by consent of instructor. Prerequisite: Jour 271 or Jour 272 with minimum grade of C. (3)
403. ADVANCED PHOTOJOURNALISM. This course aims to introduce and master the advanced techniques and tools of a professional photographer. It enhances the ability to generate journalistic ideas, conduct research, and write story proposals. Prerequisite: Jour 375 or Jour 376 with minimum grade of C. (3)
404. INTEGRATED MARKETING COMMUNICATIONS RESE. Theory and practice of qualitative and quantitative research applied to multiple marketing and communications challenges and tasks. Prerequisite: Jour 305, Jour 304. (3)
444. INVESTIGATING CRIMINAL JUSTICE. This course concentrates on current criminal cases in Mississippi. Students will develop skills in research, interviews, and writing about appeals by defendants who have been convicted and claim to be innocent. Prerequisite: Jour 377. (3)
472. MAGAZINE AND FEATURE WRITING. Conceiving, marketing, researching, and writing non-deadline articles for newspapers and service journalism publications. Prerequisite: Jour 271 or Jour 272 with minimum grade of C. (3)
475. EDITORIAL AND OPINION WRITING. The editorial and opinion function in contemporary news media. researching and writing editorials, opinion columns, and reviews. Prerequisite: Jour 271 or Jour 272. (3)
477. SPECIALIZED REPORTING. Advanced reporting focused on one or more areas of specialization (e.g., business, nonprofits, science, health, sports), based on instructor’s interest and expertise. May be repeated once for a total of 6 credit hours. Prerequisite: Jour 377 or Jour 378. (3)
480. ADVANCED BROADCAST REPORTING. Writing, gathering and delivering news stories across media platforms. Course will emphasize video storytelling, audio techniques and writing stories appropriate to different media platforms. Prerequisite: Jour 378 with minimum grade of C. (3)
491. PUBLIC RELATIONS TECHNIQUES. Practical analysis and development of specialized communication approaches to achieve specific objectives on behalf of a client. Application of public relations techniques inside and outside the classroom. Prerequisite: Jour 391 with minimum grade of C. (3)
492. PUBLIC RELATIONS CASE PROBLEMS. Research, decision processes, and program design in addressing public relations problems at the management level. Application of public relations principles and techniques in programs of profit and nonprofit institutions. Role of mass media; ethical considerations. Prerequisite: Jour 391 with minimum grade of C. (3)
495. JOURNALISM PRACTICUM. Internship experience in print or electronic news media or related media agencies, such as public relations and advertising. Z grade. Prerequisite: School of Journalism majors only. (1-3)
500. JOURNALISM INNOVATION. Journalism Innovation is a capstone class in which students trace, track, understand, and participate in a new media landscape, especially those changes related to the Web and other forms of digital media. Prerequisite: Jour 377 or Jour 378. (3)
501. MAGAZINE SERVICE JOURNALISM PUBLISHING. Conceptualization, market research, and production for a prototype and media kit for a service journalism magazine. Prerequisite: Jour 401 with minimum grade of C. (3)
513. THE PRESS AND THE CHANGING SOUTH. An analysis of politics in the southern United States; examination of the role of the press in covering social issues; techniques used to inform the public about phenomena such as protest movements and their impact on social, political, and economic change. (3)
553. SERVICE JOURNALISM MANAGEMENT. Business aspects of magazine publication. Personnel management with emphasis on getting productivity and quality results from creative people. Prerequisite: Jour 401 with minimum grade of C. (3)
555. INTEGRATED MARKETING COMMUNICATIONS. A capstone course involving tactical application of IMC skills and disciplines, and to develop team-building skills. Alternative and competing IMC campaigns will be presented and judged by both professor and client. Prerequisite: Jour 404. (3)
571. COMMUNICATIONS LAW. (3)
572. HISTORY OF MASS MEDIA. (3)
573. MASS COMM, TECHNOLOGY, AND SOCIETY. The theory of mass communications technology in relation to media functions, responsibilities, and influence in society. (3)
574. PUBLIC OPINION AND THE MASS MEDIA. Effects of language, culture, and ideology. Communication in the formation and action of crowds, masses, and publics. Mass and personal persuasion and propaganda techniques. The diffusion of ideas. Community power structures. Public opinion measurement. (3)
575. MASS MEDIA ETHICS AND SOCIAL ISSUES. Formulation and discussion of professional ethics for journalists. Analysis of social forces affecting media performance. (3)
577. DEPTH REPORTING. Investigative and interpretative news writing; coverage of courts and legislative bodies; use of public records. Prerequisite: Jour 377 with minimum grade of C. (3)
578. TELEVISION DOCUMENTARY REPORTING. Development of skills in conceiving, documenting, recording, and presenting information at broadcast standards as mini-documentaries in television newscasts or as 30-minute and 60-minute documentary programs. Prerequisite: Jour 378 with minimum grade of C. (3)
580. TOPICS IN JOURNALISM. Perspectives on issues such as international mass communication, media and society, journalism ethics, diversity, etc. May be repeated for credit. Prerequisite: instructor approval required. (3)
599. MEDIA PROBLEMS. Directed individual study or professional project. (May be repeated once for credit). Prerequisite: consent of department chairperson required. (1-3)
