Chris Canty Sparks, a University of Mississippi School of Journalism and New Media instructional associate professor of integrated marketing communications, was recently one of the featured guests on a podcast about the advertising industry.
Q. Can you tell me a little about the podcast?
A. The podcast is a part of a series of podcasts about breaking into the advertising industry called “Breaking and Entering” and is hosted by Geno Schnellenberger. Geno also works at Havas Agency in Chicago, which is an agency I like to follow. We have collaborated in the past to give some of my industrious students an opportunity to create a podcast re: the Advertising Industry.
This particular podcast is called ADJunct! Geno contacted me in December and asked if I would be a guest on the podcast. Although I am not an adjunct instructor, he wanted me to talk about my background in the industry, transitioning into higher education, and how I prepare my students to start their careers in advertising and marketing. The episode aired Jan. 12.
Links to podcast:
Q. What was the episode about that you were in and what did you talk about?
A. I talked about my background, how I became an instructor at the University of Mississippi, and how I prepare my students for careers in advertising and marketing.
Q. What do you hope listeners took away from the episode in which you spoke?
A. I hope listeners take away awareness of the IMC program at the University of Mississippi. I talked about my path to get to the University as an instructional associate professor of IMC. I also conveyed that I am student-centric and am passionate about helping students prepare for their careers. I ended with advice on pushing for creative ideas and how to think about a target audience.
Click one of the links above to listen to Sparks on the podcast.