If you are looking for a class to take during the summer, here is a list of journalism and integrated marketing communications (IMC) classes the School of Journalism and New Media will be offering.
IMC 308 – Social Media Content Creation
This course focuses on using social media to engage with audiences using multimedia content. Students will learn how to create graphics, animate, and edit engaging multimedia projects using post-production software. This class has a pre-requisite: Jour 310 or permission of the instructor.
IMC 524 web – Designing interactivity (web design) – If you’re interested in learning how to create your own website, professor Darren Sanefski will teach this class that offers an introduction to experience design. Students will learn HTML5 structure and the Document Object Model, basic JQuery, basic web architecture, and the theories that underlie effective experience design. Learn what it takes to have a successful web experience. Learn core design concepts and their applications in interactive design. Learn the skills necessary to bring your ideas to life, the nuts and bolts of web design, including basic understanding of HTML, CSS and jQuery. Learn how to guide users to connect with information in a useful and intuitive way. This class has a prerequisite: Art 361 or Jour 273 or IMC 521 or permission of the instructor.
IMC 306 – Internet Marketing Communication – Those who want to learn more about internet marketing can enroll in professor Claire Hick’s class that will offer a detailed survey of marketing communications online applications, e.g., the website as a basic marketing platform, search engine optimization, digital promotions, email and social media marketing. Internet Marketing Communication explores an overview of successful case studies of companies and allows students to discuss the in-depth ways, reasons and strategies to use the trends in a career.
IMC 304 – Account Planning – In IMC 304 Account Planning, you are invited to see the world and advertising communications differently. This course taught by professor Chris Sparks is designed to expose you to integrated thinking in the planning and delivery of communication. It will be taught within the framework of planning roles within creative and media agencies. Anyone who will work in an agency, with an agency or in a marketing role will find their career enriched by understanding the way of thinking in account planning.
This is a course based on the practice of creating insights for communication strategy. Planners are strategists that understand branding, positioning, research, analytics, insights, and measurements necessary to create and deliver relevant, impactful communication campaigns that connect to their target audience.
In this class, you will learn to gather information to inform a creative strategy for a brand. You will learn about agencies, roles and responsibilities of planners, gathering consumer insight, creating a communication strategy and collaborating with the creative team to inspire great campaigns.
This class places a high value on approaching problems from unexpected perspectives (creative thinking), putting yourself in other people’s shoes (empathy), distilling data to develop a strategy (critical thinking), and telling a compelling story (persuasive communication).
IMC 473 web – Motion Graphics (After Effects) – Get moving with this class on Motion Graphics. Professor Darren Sanefski will teach students how to plan and produce visually driven multimedia content for internet, video and/or broadcast. There will be an emphasis on the creative use of image, type, video, audio and multi-sensory driven content. Learn animation principles and techniques. Learn how to integrate work from various disciplines. Learn strong working knowledge of After Effects. Learn how to apply motion graphics into an augmented reality. There is a pre-requisite for this course: Jour 273 OR Art 361 or the permission of the instructor.
IMC 571 – Internet and Mobile Media – This online course taught by professor Jason Cain is designed to help students craft strategy involving digital and mobile media and to give you hands-on experience in analytics. Students will spend time learning about how the internet and mobile media developed, their impact on popular culture, how they have changed mass communication, and the role these media play in the world of integrated marketing communications.
JOUR 580 – Topics in Journalism II – “The Heartbreak Henry” – Theatre Oxford Production – Join this publicity-related class led by Dr. Kathleen Wickham. Want to be a part of the summer creative team producing publicity for the Theatre Oxford’s August production of “The Heartbreak Henry”? Are you a fan of “Saturday Night Live” or the “Coming to America” movies? Here is your chance to work for David Sheffield, former lead comedy writer for “Saturday Night Live” and chief scriptwriter for both “Coming to America” movies. Sheffield wrote, and will direct, “The Heartbreak Henry” during its August debut in Oxford. It is based on Sheffield’s experiences managing the hotel while a student at Ole Miss. The building now houses Rafter’s. You will be writing articles, designing and producing the program among other publicity-related tasks. Looking for writers, photographers, designers and social media gurus. You will assist Theater Oxford’s publicity/marketing team. It is listed as hybrid, so students don’t have to be in Oxford all summer.
JOUR 456 – Journalism Innovation – this is a capstone class in which students trace, track, understand, and participate in a new media landscape, especially those changes related to the web and other forms of digital media. This class has pre-requisites: Jour 377 or Jour 378.