School of Journalism and New Media

The University of Mississippi

IMC Campaigns class on DeSoto campus works with community businesses

Posted on: April 25th, 2019 by ldrucker

Students enrolled in the School of Journalism and New Media’s integrated marketing communications program on the Ole Miss DeSoto campus are working hands-on in their communities with businesses as part of the IMC 455 Campaigns class with professor Patricia Overstreet-Miller.

Susannah Jones, 21, is a senior from Hernando enrolled in the class that pairs students with a real world client.

“It’s a nice break from all the simulations and practice and an exciting step into the post-college workforce,” she said. “The class is less lecture-based and much more hands on. We have three local non-profit organizations that we’re working with this semester, including Create Foundation, Desoto Grace, and BLDG Memphis.”

Each two- to three-person team collaborates with a business and comes up with an IMC campaign.

“This means that we get to be incredibly involved with the community,” she said. “My team will be working on a campaign for BLDG Memphis, a non-profit aimed at neighborhood revitalization. Throughout the semester, we will use our skills to integrate their messages on all platforms and channels to grow in developing and redeveloping Memphis communities. This will involve areas, such as special community events, social media, media coverage, print pieces, and website design.”

Jones said she’s learned a lot from the class. “This class brings every piece of what we’ve been learning and practicing together and gives us an opportunity to put together the whole puzzle,” she said. “I’m excited to understand more of the hands-on work that goes into IMC.

“I think students will have more of an understanding of the impact that IMC can have and be able to work with a team more efficiently. This class will be a giant step toward our goals as students. After years of class-time and hard work, this course is the long-awaited cherry on top that equips us to accomplish all that we have been trained for.”

Southaven native William Rustenhaven, 24, is also enrolled in the capstone class for all IMC students. The course takes all of the skills and knowledge obtained through the journalism, business, and IMC classes and utilizes that knowledge to create a marketing campaign for a selected client or business bridging school and the real world.

 “The professor reaches out to a business that the students will be doing a campaign for,” Rustenhaven said. “Once the business agrees to let the class create a campaign for them, it is the student’s duty to set up meetings, do analytic research, and create the campaign for the company . . .

“The company we are working with is called BLDG Memphis, which is a non-profit in Memphis. They help revitalize different parts of the community throughout the Memphis area.”

Rustenhaven said the real world experience of working with companies is important. “It will give them a taste of what the actual world is like outside of the academic classroom,” he said. “It will teach them how to communicate with professionals in the corporate and business world.”

Rustenhaven said he hopes others understand what the IMC program can offer. “It is such an amazing and interesting degree field, and it has a large amount of flexibility,” he said. “So many students have majors, such as business, marketing, communications, journalism, etc. However, with IMC, you can gain experience in all of those fields.

“As I have told people before, I can apply for a job as an event coordinator, travel up the road and apply for a job at a marketing agency, and then go somewhere else and apply for a business management position or even at a PR firm. These are just a few examples of what the IMC program can offer students, and that does not even begin to break the surface on the opportunities that the IMC program can provide for students.”

This story was written by LaReeca Rucker. For more information about our journalism and IMC programs, email jour-imc@olemiss.edu.

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