Meet University of Mississippi School of Journalism and New Media IMC student Ali Arnold.
The Natchez native, 21, is a junior studying integrated marketing communication and general business, who spent her last two years of high school in Brookhaven, Mississippi studying visual arts at the Mississippi School of the Arts.
Arnold was determined to pursue an art degree in college, but later began thinking about studying advertising since it would allow her to channel her creativity. After learning about the IMC program, she declared a major and fell in love with her studies.
“IMC isn’t just a degree or a career path,” she said, “it’s a mindset and a philosophy on how to approach the world and solve problems.”
After an internship at Bright Rain Advertising in Orlando, Florida, Arnold decided public relations was not the right path for her. But she fell in love with brand strategy and research after taking classes on both in the IMC program.
She plans to work for an advertising agency after school in either Boston or Miami, her two favorite cities.
Meet Our Students is a new feature from Oxford Stories and the UM Chapter of the Society of Professional Journalists. To learn how you can become a University of Mississippi School of Journalism and New Media student, email firstname.lastname@example.org, Boston, brand strategy, featured, Florida, imc, integrated marketing communication, journalism, marketing, Miami, Natchez, Ole Miss, Orlando, Oxford, Public Relations, School of Journalism and New Media, University of Mississippi, writing