Data Day is back.
The Meek School of Journalism and New Media at the University of Mississippi will be hosting its fourth annual Data Day in Farley Hall’s Overby Auditorium Nov. 2.
Data Day is designed to expose UM students to data-driven storytelling and decision-making. The event gives students access to tools and methods that lead to data-driven journalism, content analysis, and digital marketing.
Dr. Jason Cain, event organizer, said Data Day helps students succeed in their careers.
“Understanding data and being able to communicate insights drawn from data has become an essential skill touching all areas of mass communication,” Cain said, “regardless of whether you’re in journalism, IMC, PR, or any other area related to the field.”
Not only does Data Day allow students to gain insight and understanding from top industry professionals, students network and learn from professionals.
“The Meek School hosts Data Day … to demonstrate that working with data is not just a purely analytical pursuit, but very often a creative one as well,” Cain said.
This year, students will hear from Erica Huerta, intelligence manager at Amazon & Whole Foods. Huerta has more than eight years of private sector experience in analytics where she developed strategies for companies such as Expedia and Home Depot.
Data Day will also feature Max Freund, managing editor of digital for The Gazette in Cedar Rapids, Iowa. He also teaches at the University of Iowa. Previously, Freund served as a product manager and web developer for Fusionfarm, a creative marketing agency.
“Data is everywhere,” Freund said. “And journalists need to learn how to wrangle, understand and, ultimately, visualize that data for the reading public. But that road is fraught with many dangers.
“Whether it is a misleading visualization, a complicated presentation, or simply the wrong analysis of the data, journalists must learn what ways work to visualize data, and what ways don’t.”
Freund will speak at 8 a.m., followed by Huerta at 11 a.m. Both events are open to the public.Tags: Data Day, featured, integrated marketing, journalism, Public Relations