Lance Ingram, online content manager for the Tupelo Convention & Visitors Bureau, explains to IMC 390 students the themes emphasized in the CVB’s marketing efforts.

Kylie Boring, director of marketing for the CVB, discusses Tupelo’s main attractions, including its musical heritage, as part of her presentation to IMC 390 students.

Lance Ingram, an Ole Miss graduate, and Kylie Boring spoke to three sections of IMC students on Thursday, Feb. 11, about the Tupelo Convention and Visitors Bureau’s marketing goals, its use of social media and how students can prepare themselves for a job. “It was a privilege to return to my alma mater and speak to the same classes I sat in three years ago,” Ingram said.