When pianists from around the world are tickling the ivories in Oxford at the 2016 World Championship Old-time Piano Playing Contest this spring, student Rachel Gholson should be tickled about playing a role in the competition’s success.
Gholson designed the festival logo as part of an assignment in her Creative Visual Thinking class, taught by Emily Bowen Moore.
“Ian Hominick from the music department approached me earlier in the semester about having my students design a new logo identity system,” said Moore. Dozens of students submitted logos, but Gholson’s stood out for Hominick.
“What I liked best about Rachel’s logo was the simplicity and effectiveness of her design. It was not overly ornate, possesses a striking layout with font and gets the message across in a simple manner. It is also versatile and can be reworked for different concepts,” he said.
Bowen says the design will be used for promoting the contest across all of their multimedia platforms.
The international piano contest is in its 43rd year, but this is the first time it will be hosted in Oxford. The festival is set for Memorial Day weekend and will include the university and Oxford communities.