School of Journalism and New Media

The University of Mississippi

Whitwell leading new group at R&R Partners

Posted on: March 25th, 2015 by

Fletcher WhitwellFletcher Whitwell (’97) has been elevated to an important new role within the R&R Partners, the Las Vegas-based agency behind the popular “What happens here, stays here” campaign. R&R Partners has just added its ninth office, located in Mexico City, Mexico. With this growth comes exciting changes. Our offices are being divided into two groups, which will report up through two SVP/Group Managing Directors, and Fletcher has been named to one of those key positions.

He will oversee Las Vegas; Denver; Salt Lake City; and our Washington, DC/Maryland office.

In his previous role at R&R, Fletcher served as SVP, Media & Measurement and has been the chief architect of R&R Partners’ diversely talented teams in media, digital media and measurement. In this role, he managed the creation of smart, effective media plans, including sponsorships and promotional partnerships that optimize client expenditures and produce measurable ROI.

His online and offline media specialists solve business challenges with integrated plans that reach across the spectrum of communications outlets. From breakthrough content integrations and unique partnerships that pump millions of dollars into clients’ promotional budgets, to keeping messages relevant and immediate through strategic new media, social marketing and online extensions, Fletcher’s team engages with and motivates audiences into action.

He has overseen integrated partnerships for the Las Vegas Convention and Visitors Authority and all of R&R’s clients, with such top brands as Sports Illustrated, Jimmy Kimmel Live, ESPN, E!, Scripps Networks, Bon Appétit, Google and CBS radio. His work in sectors as diverse as travel, technology, transportation, utilities, law enforcement and nonprofit has been widely recognized, earning R&R and our clients the most prestigious national media awards – Adweek Buzz, MediaPost Creative Media, Mediaweek Plan of the Year, Internet Advertising Awards, Digiday Sammy Awards, Travel Weekly Magellan Awards, and OMMA Integrated Online Award.

Before joining R&R, Fletcher served as associate media director at Starcom in Chicago, where he worked on key clients including Miller, Canon, Philip Morris, Kellogg, Sara Lee, Showtime, Heinz, Nintendo, Discover and Walgreens, among others.

A native of Oxford, Mississippi, Fletcher earned a Bachelor of Arts degree in journalism and business from the University of Mississippi, where he also has been inducted into the University’s Hall of Fame. An accomplished tennis player, he is also committed “off the court” to giving back to the Human Rights Campaign and Spread the Word Nevada, for which he is a local board member.