The IMC degree is for students designed to teach students how to understand, engage, persuade and activate consumers. it includes the study of advertising, public relations, brand management and research into consumer insights, enabling students to build a customized toolbox of professional skills.
By focusing on the full spectrum of communications tools, with particular attention to interactive technology and media, IMC students discover consumers’ perceptions and demands and see “bottom-line” results on a global scale.
Students who complete this program of study will earn a Bachelor in Science degree. For more information, contact your academic advisor or stop by the School of Journalism!
Click on the links below to download course requirements and information about our IMC program.