School of Journalism and New Media

The University of Mississippi

Meek School Welcomes Board of Directors- Sellers Shy

Posted on: October 7th, 2010 by alysia

Sellers Shy: Emmy award-winning broadcast sports producer

By: Stuart Johnson

Sellers Shy turned his love of sports and competition into a broadcasting career.

Today, Shy, class of 94, produces a variety of sports under the CBS Eye.  But it all began for this Memphis native when he volunteered as a runner for CBS Sports at the FedEx St. Jude Golf Classic in 1987. Shy, a two time player of the year in golf at Memphis University School, dressed catering stations, set up the network’s towers and drove people around as needed.  Basically, he did whatever he was asked to do.

After high school, Shy majored in broadcast journalism at Ole Miss, where he quickly caught his professors’ attention.

Ralph Braseth, former director of Student Media at Ole Miss, says Shy stood out.

“I could tell by his enthusiasm he was going to be good at whatever he decided to do,” Braseth says. “He possessed a great quality: curiosity.  He is a great story teller.”

At Ole Miss, Shy directed the campus student newscast.

“During my two year stint at the campus station, I recognized that everyone isn’t like you and you aren’t like them,” Shy says. “The dynamic of ‘give and take’ is real and should always be acknowledged regardless of how high you are on the production tree.”

During his summers, Shy continued to volunteer at the Memphis Classic and other golf tournaments including the Heritage Classic in Holton Head, S.C.  and the PGA Championship. His initiative paid off when he was offered a job with CBS in 1997.

Since then, Shy has covered sporting events including the Men’s NCAA Basketball Championship, SEC Championship and even the Winter Olympic Games in Norway.

In 2005, Shy was an integral part in CBS’ coverage of The Masters which garnered an National Emmy for “Outstanding Live Sports Special.”

What has helped Shy in his career?

“I’ve always reverted back to the word persistence,” Shy says. “Persistence doesn’t require hours in the library or a coat and tie. It digs deep in the soul and asks how bad do you want to do this?  If you’re not willing to do whatever it takes to get the job done then find something else to do with your career.”

Braseth noted that quality in Shy during college.

“He had a remarkable work ethic,” Braseth says. “I look at him now, a major producer. I am very proud of him and Ole Miss should be proud of him.”

Today, Shy continues to travel around the country producing prestigious golf tournaments, college football and basketball games. When he is not, he resides in his hometown of Memphis with his wife Stephanie and his three children -Sellers, Edwin, and Gracie.