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Carothers works as news producer at WMC Action News 5 in Memphis

Posted on: August 26th, 2021 by ldrucker

Malia Carothers, 23, is forging a path in the journalism world as a news producer working for WMC Action News 5 in Memphis. Carothers joined the broadcast journalism department in college and graduated from the University of Mississippi.

Since college, Carothers has worked as an associate producer for WTVA news and is now one of the producers for Channel 5 News. She lived in Mississippi all her life until moving to Memphis.

Q: What made you want to pursue a career in Broadcast Journalism?

A: I was in the yearbook club in high school. I have always been a media person. What sold me on going to the broadcast program at Ole Miss was that I went to a Future Farmers of America (convention) . . . I made it to nationals with one of my projects. They had a sit-down at this thing to broadcast for one of their channels, or something like that. I was like, “I like this,” so I decided to do journalism. And honesty, I only heard of two colleges at the time that offered journalism, and it was Mississippi State and Ole Miss, and between the two, Ole Miss had the better program.

Q: How did you become a producer. Had it always been in your plans to be a producer for news stations?

A: Well, honestly, (it’s) all a funny story on how I am a producer now. I just fell into this spot. I’m not going to lie to you; I just fell into it. So when I tell people that no one believes me, it’s like they say, “You’re lying, and this is what you are supposed to be doing.” But I asked Dean Jennifer Simmons of the School of Journalism at Ole Miss if she knew of any video production internships because we need internships for our program. I needed an internship, and she thought I was talking about news producing, which was not what I meant. I like editing, and I like documentaries and things of that nature, so I was looking for a video production internship, and I got in touch with Dean Debora Wenger. She mentioned to me about a producing internship with WTVA. I was interviewed for the spot, and based on the writing test that I took for WTVA for my internship, they asked would I like to be an associate producer instead of doing an internship, and I was like, “Yeah, of course. Why wouldn’t I want to do that?”

Q: Do you think being African American has any affect on your job ethic? Do you feel you have to work harder because you are African American?

A: No, I do not. I work for Action News 5 out of Memphis, and there are many black people working here. I don’t feel pressured by the color of my skin. My work ethic speaks for itself.

Q: How do you pick your stories? Do you bring diversity to the stories?

A: Yes, I always liked being around different people. (That) made me a better producer. It helps me stay grounded and neutral to tell the story. I have always talked and hung out with different types of diverse people. So I believe that being open and diverse helps me bring that in my stories. It all depends on what you know and how you can relate to certain stories that makes it a success.

Q: How do you think your productions have improved the quality of Action News 5 television station?

A: Yes, I am a critical and creative design person, so I brought in different visuals for our section. I also rework how the news goes for the news show. In the beginning, the station ranked at three, and now it is at a six, so I doubled the ratings. So I feel like I am making a difference because I bring in many visual elements, which is a big part. After all, your audience does not want to see the same things over and over.

Q: What type of experience do you have with working with the latest or most current news formatting software?

A: At Channel 5, we use a software called ENPS. It is updated regularly, and we normally don’t make changes to it. The station has been using it, and I don’t have to make any changes. So it’s a learned experience, and it doesn’t change. Each station or shop has different software.

Q: What type of changes can you make to scripts to improve your quality of newcasts?

A: Creative writing. The biggest challenge I have right now is creative writing. My writing is good, but for it to hit higher, I believe I need to be a little better at my creative writing to keep my newscast soaring and improving – playing on words and catching people’s eyes with your words, instead of just visual.

Malia Carothers

Q: Why do you think being the news producer at Action 5 is the right fit for you?

A: I wouldn’t necessarily say it is the right fit for me, but I do enjoy what I am doing. As I said, the job fell in my lap, so I decided to work hard and equip myself with this skill to get a job. I decided to keep working in production because I never really cared much about going out and reporting for one. I mean, I will, but I (would) rather be behind the scenes. Another reason is that you do not make that much money by reporting. So it fits with the skills that I have and what I want to do. I chose production because I like to control things, so being a producer, you have that type of control, and it just fits me better than reporting. I guess I like telling people what to do instead of doing it.

Q: As a producer have you done any stories that have been stressful or affected your life in a certain way?

A: No, not really. But only because I don’t think that I am the type of person who gets impacted or affected by things. I think it is how I grew up. Most things do not change my emotional state. It does to others, but It doesn’t stress me out or affect me.

Q: Where do you see yourself five years from now?

A: Well, my contract is for two years with Action 5. It will end the next year – 2022. I do not plan on staying. I have lived in Oxford all my life, and Memphis is only a skip and a hop away from Oxford, so I plan to move away. I want to experience other places, and I want to go beyond Memphis. I don’t plan to keep producing, but I would still like to be a regular producer if I do. I’m getting my master’s in marketing communications right now, and I want to get into marketing to become a business consultant to help people grow their business. Being a producer is equipping me to be prepared for my future business career. I want to be the best me.

Q: Do you have any advice for future journalism students who want to become producers?

A: Honestly, it’s God how I landed here. That’s all I can say. And even if I don’t like the job, I believe it is my drive – my drive to do my best and to work hard, that has brought me to where I am now. I always strive to get better even if I don’t like the job, and I am going to do my best to be the best. My main point is that you need to be a journalist before anything. When it comes to writing a story, whether you’re a reporter or a producer, I feel like you should never focus on any trends. If you want to be in this field, talk to more people, meet more people, doing this will help you to be more diverse, and write. You have to learn how to write because you will need the experience.

This story was written by student Nikki Marzette.

Street takes PR students on a Memphis field trip to FedEx and St. Jude

Posted on: November 4th, 2019 by ldrucker

Students enrolled in Senior Lecturer Robin Street’s public relations classes traveled to Memphis Oct. 29 to meet with public relations professionals, including several JNM alumni, at FedEx and St. Jude.

Assistant Dean Scott Fiene accompanied the group, along with adjunct instructor Bill Dabney.

: Students enrolled in Senior Lecturer Robin Street’s public relations classes traveled to Memphis Oct. 29 to meet with public relations professionals, including several JNM alumni, at FedEx and St. Jude.

: Students enrolled in Senior Lecturer Robin Street’s public relations classes traveled to Memphis Oct. 29 to meet with public relations professionals, including several JNM alumni, at FedEx and St. Jude.

: Students enrolled in Senior Lecturer Robin Street’s public relations classes traveled to Memphis Oct. 29 to meet with public relations professionals, including several JNM alumni, at FedEx and St. Jude.

An added bonus at FedEx was a visit from Richard Edelman, president and CEO of Edelman PR. He was in town to meet with JMM graduate Jenny Robertson, who is FedEx vice president for corporate communications. Edelman briefly spoke to the students.

At FedEx in Memphis, Street found 10 of her former students in communication positions.

Pictured, from left, are Lillie Flenorl, communications specialist, FedEx Freight; Teresa Daniel, senior communications specialist, social media; Jenny Robertson, vice president, corporate communications; Natashia Gregoire, director of FedEx Freight communications; Street; Ed Coleman, communications advisor, internal communications (not a former student, but an alumnus); Caitlin Adams, communications principal, office of the president and COO; and Alex Shockey, manager of social media and content. Not pictured are Rachel Hammons Parks, senior marketing specialist, brand; Cacera Richmond, senior communications specialist, FedEx Freight; Janna Hughes, communications advisor, global citizenship; and Caitlin Berry, senior communications specialist, internal communications.

Photo credit: Bill Dabney

Memphis Public Relations Society Chapter Names UM School of New Media alumnus Otis Sanford 2018 Communicator of the Year

Posted on: January 9th, 2019 by ldrucker

Otis Sanford, Hardin Chair of Excellence in Economic and Managerial Journalism at the University of Memphis, has been selected by the Memphis Chapter of the Public Relations Society of America as its 2018 Communicator of the Year.

The organization honored him at its monthly luncheon Jan. 10 at the University Club.

“I am so humbled to be recognized as the PRSA Memphis Chapter’s 2018 Communicator of the Year,” said Sanford. “This is quite a surprise and an honor to receive such a prestigious award.”

Sanford, a Mississippi native and 1975 graduate of the University of Mississippi, began his professional journalism career at The Clarion-Ledger in Jackson, Mississippi. He joined The Commercial Appeal in 1977 and was part of the reporting team that covered the 1977 death of Elvis Presley, rising through the newsroom to become managing editor and editor of opinions and editorials, before moving into academia in 2011.

Screenshot from otissanford.com

Sanford now serves as the Hardin Chair of Excellence in Economic and Managerial Journalism at the University of Memphis, and is the author of the critically acclaimed book, From Boss Crump to King Willie: How Race Changed Memphis Politics. Sanford also writes a weekly political column for the Daily Memphian online news site and serves as political analyst and commentator for WATN-TV Local 24 News.

This will be the 42nd year that the Memphis Chapter of PRSA will honor its Communicator of the Year. The award is given to a member of the community who exhibits the ability to communicate effectively to general or specific publics; has public visibility and is a respected member of the community, who invests his or her time and talent conveying a specific message.

“In choosing Sanford, PRSA Memphis recognizes his ability as a communicator to raise public awareness concerning the challenges that have affected Memphis over the last 40 years,” said Sarah Sherlock, president of the Memphis Chapter of PRSA.

A nationally recognized speaker on journalism ethics, education, and the First Amendment, Sanford is also the recipient of the Silver Em Award from his alma mater, the University of Mississippi, and the annual print journalism award at the University of Memphis was named in his honor. He is past president of the Associated Press Media Editors and past board chairman of the Mid-America Press Institute. In 2014, he was inducted into the Tennessee Journalism Hall of Fame.

The Communicator of the Year award was established in 1976 with Bud Dudley, founder of the Liberty Bowl, its first recipient. The list of honorees includes, Ron Terry, Cecil Humphreys, Fred P. Gattas, Olin Morris, D’Army Bailey, Judith Drescher, Fred Jones, Gerry House, Dr. Scott Morris, Arnold Perl, Linn Sitler, W.W. Herenton, John Calipari, Beverly Robertson, Bob Loeb, Toney Armstrong, Dr. Todd Richardson, PhD, and Mauricio Calvo.

Tickets to the luncheon are free for PRSA members, $25 for non-members, and $15 for students. For more information or to register for the award luncheon visit: www.prsamemphis.org.

Oxford Stories reporters talk about MLK reporting project in Daily Journal podcast

Posted on: April 21st, 2018 by ldrucker

Oxford Stories reporting classes recently completed a special journalism project about the 50th anniversary of Dr. Martin Luther King Jr.’s assassination. Oxford Stories worked in partnership with the Northeast Mississippi Daily Journal to republish some of the stories student reporters wrote.

Chris Keiffer, of the Daily Journal, later contacted Oxford Stories and asked to do a podcast about the project. Oxford Stories reporters Alexis Rhoden and T’Keyah Jones were interviewed for the podcast. You can listen to their interview at the link below.

http://memo.djournal.com/wp-content/uploads/2018/04/The-Memo-04.20.18-MLK-memories.mp3

You can read stories from the project at the website: The Lorraine Motel: 50 Years After the Anniversary of Dr. Martin Luther King Jr.

Oxford Stories students produce The Lorraine Motel: 50 Years After the Assassination of Dr. Martin Luther King Jr.

Posted on: April 4th, 2018 by ldrucker

Last semester, journalism instructor LaReeca Rucker gave Oxford Stories journalism students a challenging final project. She wanted them and readers to learn about the effects of Dr. Martin Luther King’s assassination that happened 50 years ago on April 4, 1968 in Memphis.

The result of that was a project called The Lorraine Motel: 50 Years After the Assassination of Dr. Martin Luther King Jr. The Northeast Mississippi Daily Journal has partnered with Oxford Stories to run some of the students stories this week.

Recognizing the educational value of the historic event, Rucker said she also hoped to incorporate social justice reporting into classroom assignments that would challenge students to step away from common campus stories and learn firsthand about our state and surrounding area’s recent history from those who had endured it.

“Any assignment or journalism project you do with students is always experimental because you know some will deliver and others will not, so I wasn’t exactly sure what the completed project would look like,” she said.

Their objective was to interview someone about their lives, their memories of Dr. King’s assassination, and the impact they believe his life and death had on them and the world. Many returned with compelling stories.

One student found Mary Redmond, who had met King after one of his speeches. He shook her hand and told her “things were going to get better.” This was an important encounter and message for a woman whose father was beaten to death because, as a child, she accidentally bumped the arm of a white girl.

They interviewed Hezekiah Watkins, who met King after Watkins was jailed at age 13 for being one of the youngest Freedom Riders. When he and one of his young friends wanted to get a closer look at the people who were traveling through Mississippi fighting for equality, he said they rode their bikes to the Greyhound Station in Jackson. There Watkins, a child, was arrested and jailed along with the others.

Students interviewed Senator Samuel Jordan, who personally attended the trial of J.W. Milam and Roy Bryant, charged with the murder of Emmett Till, 14, in 1955. Pitching in a quarter each for gas, Jordan set out for Sumner, Mississippi with friends and watched reporters interview Mamie Till, Emmett’s mother.

They found and interviewed Roscoe Jones, a Meridian native and Bloody Sunday marcher, now 70, who had a personal relationship with Dr. King when he was president of the youth chapter of the NAACP during the Freedom Summer of 1964.

They also interviewed others with memories they can’t shake. When Belinda Carter was around 10, her school bus driver drove past Carter and her siblings for a week as they stood on the side of the road waiting for the bus because the driver refused to pick up black children.

As a kid growing up in the 1960s, Cut Miller was a member of a student boxing team. About 50 percent of the team was black, but only white members were allowed to use the restroom of a local restaurant because the sign on the door read “White Only.”

“Today, there is another wave of social justice activism happening in our country,” Rucker said. “Conversations are needed, but there is sometimes a lack of communication, listening and understanding – a roadblock for modern civil rights progression. There is also a difference in reading about history in books and meeting someone face to face who has lived it. That is why I intend to continue using this project as a teaching tool.”

Some students who participated in this journalism project, like Sarah Kane, said their thoughts about it changed after interviewing their subject. “I realized that this was more than just another project,” she said. “This assignment was very special, and the content needed to be delivered in a very respectful and proud way. I look at life in a different way now because of my interview with Ms. Carter, and I am extremely honored that I got to take part in this assignment.”

Student Katherine Johnson said the project made her realize how widespread King’s assassination was felt. “It was not consolidated to the African American population in any sense,” she said. “My time with Willingham allowed me to understand how this event molded the world that we see today. He shared with me his ideas on further breaking down the racial barriers in our society, and impressed that these were a continuation of King’s ideals. In my mind, this project changed from being about something isolated in the past to a topic that remains current and important in our modern world.”

To learn more about and read stories from the project, visit https://mlkmemories.wordpress.com/

1962 Ole Miss riot and news media’s vital role, then and now

Posted on: September 10th, 2017 by ldrucker

It was 55 years ago this month that the University of Mississippi campus was engulfed in a riot when James Meredith sought to enroll in the state’s flagship university.

Segregationists from around the South had descended on the campus and a riot ensued. More than 300 reporters traveled to Oxford to cover the story.

Some were beaten; others had their equipment damaged or set on fire. Agence France-Press reporter Paul Guihard was murdered, the only reporter killed during the civil rights era.

The issues then were as stark as they are today – as demonstrated by protests and demonstrations occurring in Memphis and across the nation regarding the existence of Confederate memorials on public grounds.

: Screen grab from The Commercial Appeal of Dr. Kathleen Wickham’s guest column.

In today’s climate the emotions on both sides are as raw as when the monuments were installed, the beliefs as rigid and the hate as repulsive.

But at a time when claims of so-called “fake news” are used to undermine the press’s credibility, it’s worth reminding ourselves of the role of the press in reporting riots, protests and disturbances.

That role – granted by the First Amendment – is to monitor the actions of government and powerful people and institutions by providing a reliable source of information about how law enforcement, public officials and citizens react to events and protect people and property.

Attacks on the press for performing this work are an affront to democracy. Journalists report the news without fear or favor on behalf of the people.

The reporters who descended on Oxford in 1962 were doing just that. They were driven to seek the truth and inform the public about what was happening.

In my new book “We Believed We Were Immortal: Twelve Reporters Who Covered the 1962 Integration Crisis at Ole Miss“, I explore the crisis through the words and experiences of journalists who were there.

They include Sidna Brower, the Memphis reared editor of the student newspaper; Claude Sitton of The New York Times, known as the dean of the civil rights press corps, Dorothy Gilliam, also a Memphis native who was the first African-American woman hired by The Washington Post; Michael Dorman of Newsday, who explored the town’s attitudes as evidenced by the Faulkner family; and Tupelo-native Neal Gregory of The Commercial Appeal, who wrote about the mood of Oxford’s religious community.

Guihard’s unsolved murder is also a significant aspect of the book. Former CBS News anchor Dan Rather, another reporter who came to Oxford in 1962, spoke at the 2010 dedication of a memorial marker for Guihard.

Rather observed that the job of a reporter is to bear witness and “be an honest broker of information. To take the viewers to the scene …to get as close to the truth as you possibly can, recognizing that most of the time you can’t get the truth, the whole truth, and nothing but the truth.”

Journalism is viewed as the first draft of history. It is through such drafts that truth emerges. Journalists speak for their communities and create public conversations, emboldened by the belief that their stories shed light on public affairs and can change the world.

Dr. Kathleen Wickham, a former Memphian, is a journalism professor at the University of Mississippi. She is scheduled to sign copies of her new book at 5 p.m. Sept. 12 at Square Books in Oxford, and at 6 p.m. Sept. 15 at Novel bookstore in Memphis.

This column was originally published in The Commercial Appeal.