George Young studied integrated marketing communications at the University of Mississippi with a business minor. The Madison, Mississippi native began his freshman year at the University of Mississippi undeclared and eventually chose IMC as his major.
He knew he was interested in journalism, art, and music, but wanted to find a major that would include all his interests and still give him a competitive marketing and business edge. He realized that with an IMC degree, he could one day have a career outside the conventional desk jobs.
His eyes were opened to how broad the journalism and marketing fields are and how they both connect in ways he could personalize to his interests. After taking a few classes, he said he began to see the world around him differently. He knew he had a special eye for recognizing what people want and figuring out how to get it to them.
Young is a member of the music and artist group Dreamland Gateway, and he performs under the moniker Harvey. Dreamland Gateway includes four hip-hop musicians and other contributing artists.
Dreamland Gateway has performed in Oxford four times over the past year. They have played at local house shows and at Proud Larry’s. Young’s music has inspired his degree and career path.
He wants to use his degree to get a job with Spotify or iTunes helping curate suggested music for subscribers. He hopes he can make a difference in the music industry and make the streaming experience more enjoyable for subscribers with his marketing expertise and music passion.
– By Miranda Waddell
Meet University of Mississippi School of Journalism and New Media journalism student Alicia Watts
Tupelo native Alicia Watts moved to Oxford to pursue her bachelor’s degree at the University of Mississippi. She is majoring in English and minoring in journalism. Before becoming a Rebel, she attended Itawamba Community College in Fulton for two years.
“I was a mathematics major for a year and a half until I realized that English was my calling,” she said. “I hope to get my bachelor’s degree and master’s degree from Ole Miss, and then I plan to become an English professor at a community college on the East Coast.”
Watts said she’s known she wanted to become a teacher since she was little, but it wasn’t until her sophomore year of college that she realized her career path.
“Writing and reading are two of my passions, and I could not imagine doing anything else with my future,” she said. However, she wasn’t sure what her minor would be.
“I knew that I wanted to do something that involved writing because I wanted to do something that would benefit my major. My brother was a journalism major, and he currently works for the Northeast Mississippi Daily Journal. I did not want to copy my brother, but I decided I should at least take a journalism class to see if I enjoyed it.
“The journalism class taught me so much about writing and inspired me, so I decided to officially make journalism my minor. All of my school assignments now involve writing, but I would not have it any other way. Choosing journalism was the best choice for me and my education.”
Meet University of Mississippi School of Journalism and New Media IMC student Maggie Bell
Columbia, South Carolina native Maggie Bell grew up in Atlanta, where she attended a Catholic school from kindergarten until senior year. After kindergarten, she said her parents sent her to a pre-first grade school, so she is a year older than many of her peers, which has its perks.
Bell said she was inspired to major in integrated marketing communication by her sister, who graduated from the University of Georgia.
“She majored in public relations and now works as a sales representative for radio stations in Atlanta,” she said. “Since I watched her graduate from college and work during the summers before I even graduated high school, I always thought her job seemed very cool.”
Bell said she enjoys interacting with others and knew she didn’t want to sit behind a desk all day.
“She taught me some about her major, PR, which is very similar in my eyes to IMC,” Bell said. “I picked IMC because it also relates to journalism. In high school, I grew to enjoy writing. Communication is essential to personal and career success in order to understand yourself and others around you.”
Meet University of Mississippi School of Journalism and New Media IMC student Perk Swift
Perk Swift, a native of a small town in South Georgia, followed his older brother to the University of Mississippi.
“I realize now Ole Miss was my blessing in disguise,” said Swift, who came to UM without knowing anyone other than his sibling and started a new life.
Instead of studying business or accounting like many friends and family members, Swift chose to study integrated marketing communications, or IMC, hoping to someday work in television.
“My dream job would have to be directing commercials,” said Swift, who said he’d also enjoy working in news or film production.
“The storyline matters, but what’s even more interesting to me is the shot,” he said, referring to his favorite movie, “Good Will Hunting.”
Swift said he hopes to one day work in front of or behind a camera.
- By Talley Bass
Meet University of Mississippi School of Journalism and New Media IMC student Talley Bass
Talley Bass moved from a small town in South Georgia to an even smaller town in North Mississippi before becoming a University of Mississippi School of Journalism and New Media student.
“I now see the irony in this,”she said. “I was tired of my small town life in Georgia and wanted something new. I picked the farthest college I could think of that was within my most tolerable driving distance, and I went.”
Bass enrolled in UM as a business major with a minor in art, but switched to IMC because she said it is a good combination of both fields.
“I love hearing people’s stories and getting to know their background,” she said. “When people are interviewed, they feel a sort of importance that they matter in the big picture. I enjoy making people feel important because I believe everyone plays a part of importance to society, offering different insight and thoughts.”
Bass said she supports the expression of individuality. “I am known in my circle of friends for being the one that could be fine for the rest of her life with no one else but myself,” she said. “I always wanted to be the person that did something no one else has, or does the crazy thing, because I grew up in such a predictable town.
‘I believe independence is important for a person because, at the end of the day, only you look at yourself in the mirror. You get to decide if you like what you see or not.”
Meet University of Mississippi School of Journalism and New Media student Kenlea Barnes
Oxford native Kenlea Barnes is one of our many students who made Farley Hall part of her world while enrolled in elective classes. Even though she majored in general studies and minored in English, history and education, she chose to take some of the classes taught in the UM School of Journalism and New Media.
Raised in Desoto County, mostly in Southaven, Barnes said her favorite hobbies are watching Harry Potter and YouTube videos; playing with her three adorable cats, Renlea, Rory and Riley; and singing and hanging out with friends.
“The wizarding world of Harry Potter always made me feel like I was destined for greatness, like I could and would do anything,” she said. “This movie series (I do plan on reading the books. I just haven’t gotten the chance) has helped me to realize that Harry, just like myself, is “exceptionally ordinary” as Luna Lovegood would say. So, greatness is something a person becomes, something anyone can achieve.”
Although she didn’t major or minor in journalism, Barnes said the field is a big part of her life.
“YouTube, especially, is a huge form of communication,” she said, “and vlogging is like having an open diary of sorts,” she said. “… Journalism and communication shape the society in which we all live in today, and I, for one, am grateful.”
The School of Journalism and New Media welcomes anyone who has an interest in journalism or IMC classes to enroll in a course or get involved in some of our many clubs and organizations.
Meet University of Mississippi School of Journalism and New Media journalism student Caroline Nihill
Freshman Caroline Nihill, 19, spent her days in Philadelphia, Pennsylvania before deciding to move to Oxford for a change of scenery at Ole Miss. Nihill also has family residing in Oxford, and desired the warmth of the South.
She originally started college as an English major before discovering journalism was the best fit for her. “I enjoy writing about the things currently happening in our society,” she said. “Not only that, I’m a very curious person who thoroughly enjoys research and finding the truth. I realized that journalism is something that would help me satisfy my curiosity and spread the truth on current events.”
Additionally, Nihill fell in love with the Ole Miss journalism program. She enjoys writing and loves investigating and discovering more about a topic.
“I just thought about where I could see myself in 10 years, and I can see myself being a journalist,” she said.
Nihill is working on a minor in political science. She understands politics and enjoys learning about government. She said the “nice, down-to-earth” people of the School of Journalism and New Media are her favorite aspect of the major, describing it as a community with commonalities. “I could read something interesting, and someone would sit down and dissect it with me,” she said.
She is also an ambassador for the School of Journalism, and noted the openness and genuineness found in that group. Nihill said fellow students are always open to discuss current events, offer advice, or simply talk.
Nihill knows the value of journalism and communication. “Communicating to a larger audience about the things that are or could be affecting them is a necessary thing for the world to function,” she said, adding that communication is the basis of who we are as humans and how we interact with one another.
“Journalism is the people who consume it, considering they decide what to read and how they want it accessible to them,” she said.
Nihill was part of the Oxford Stories journalism class this semester, and she won the Editor Award at the end of the semester, evidence that she has demonstrated leadership skills and quality work.
She aspires to become an investigative print journalist to satisfy her hunger for truth. “Journalism is what I consider myself good at, and it feels like second nature,” she said.
– By Chloe Baker
Meet University of Mississippi School of Journalism and New Media journalism student Chloe Baker
Olive Branch native Chloe Baker, 19, was raised just an hour north of Oxford on the Tennessee line. She is the fourth of five children.
“When I was younger, I spent my days listening to music, playing soccer, and watching sports (especially football and baseball) with my family,” she said. “One day while watching football, I realized that I could become a sideline reporter, just like those women I watched on television and admired. That sparked the idea of studying journalism, which I kept in mind as I went through high school.”
As a sophomore, Baker joined her school’s news broadcast program and loved it. She worked as an anchor, reporter, director, producer, photographer, and more.
“When senior year arrived, I was torn between the University of Memphis and Ole Miss,” she said. “However, when I visited Ole Miss, I just knew this was home. The amazing journalism department happens to be a fantastic plus.”
Baker said journalism is important.
“Though many conflicting opinions arise when discussing media, one thing rings true – it is a necessity,” she said. “Without journalism and communications, people would have no way of learning about the world around them.
“The job of a journalist is extremely important and unique, as they get to learn about the world, then share it with the world. It is a beautiful thing to have the ability to be a storyteller and promote truth and awareness for various topics.”
Meet University of Mississippi School of Journalism and New Media IMC student Cam Achord
Achord, 20, is an integrated marketing communications major from Olive Branch, Mississippi near Memphis. He said he chose to attend the University of Mississippi because it is located far enough away from his hometown to give him independence, but he’s still within driving distance of his family, who he enjoys visiting and spending time with.
“I chose to pursue a degree in integrated marketing communications because I felt that is was geared towards certain aptitudes of mine,” said the National Merit Finalist. “I find the coordination of different elements of advertising very interesting, and I like to think from an advertiser’s point of view.”
Originally a psychology major with plans to attend medical school, Achord said he learned he wasn’t as passionate about the career field as he thought he would be.
“I did, however, very much enjoy studying psychology,” he said. “I believe that there is a strong element of psychology associated with marketing, as one must understand the tendencies of the human mind to effectively advertise and persuade people.”
Achord also believes communication is important. “Without communication, the spread of information would be extremely limited, and we would not be able to enjoy many of the accomplishments made by humanity,” he said.
Meet University of Mississippi School of Journalism and New Media IMC student Parker Blaylock.
Blaylock, 20, is a University of Mississippi junior pursuing a bachelor’s degree in integrated marketing communications with a specialization in public relations and a minor in general business.
The Eupora native was originally a biochemistry major, but after hearing from friends about the School of Journalism and New Media’s IMC program, he decided to make the switch during his freshman year at Ole Miss.
Blaylock quickly fell in love with the program and all the potential career options, saying it has taught him how to think critically and creatively.
“Before I became an IMC major, I was lost,” he said. “I really did not have a sense of direction for what I wanted in life.”
Blaylock said his personal skills are best utilized in the world of marketing and sales. He is proud of his communication skills and sees value in those skills for his daily life and future career path.
“Communication is one of the most important skills a person can have, in my opinion,” he said. “There aren’t many scenarios in life where you won’t have to communicate with someone.”
After he finishes school, Blaylock plans to pursue a career at an advertising agency working in the creative department. He sees himself living in a larger city, specifically New York or Nashville.
Ideally, he would like to create social media content and do copywriting, but he is also interested in conducting research for campaigns.
Blaylock said he would also love to work for a greater cause at a nonprofit organization, such as the Human Rights Campaign or the Advertising Council.
– By Ali Arnold
Meet University of Mississippi School of Journalism and New Media IMC student Allie Allen.
Allen, 20, is a University of Mississippi sophomore majoring in integrated marketing communications. The Jacksonville, Florida native moved to Memphis at age 6 because her dad took another job.
“In 2013, my life took a turn when I was diagnosed with brain cancer,” she said. “After my first brain surgery, I became a patient at St. Jude Children’s Research Hospital. One of the reasons I chose to come to Ole Miss was because it is far enough, yet close enough to my house and St. Jude if I ever need to go there for treatment or scans.”
Allen said the past six years of her cancer journey have made her realize how much she wanted to work for the hospital that saved her life.
“As much as I would love to be a doctor, I do not feel that I am fit for that job,” she said, “but there are many different jobs that work directly with the hospital that I am interested in working with in the future.”
The fundraising and awareness organization for St. Jude Children’s Research Hospital is called ALSAC, an acronym for American Lebanese Syrian Associated Charities.
“ALSAC specifically has jobs that deal with integrated marketing communications,” said Allen, “and this is a big part of why I chose IMC as my major. I feel that integrated marketing communication is important because it is more than just marketing.
“It takes all the aspects of marketing communications and combines them together using different approaches for a specific customer. Even if I do not end up working for ALSAC or St. Jude Children’s Research Hospital, I wish to work for a company that gives back. I plan to take everything I have learned from this major and apply it to my future career.”
Meet University of Mississippi School of Journalism and New Media IMC student Shelby Bickes.
The Saltillo native, 22, who is majoring in integrated marketing communications, said she chose IMC because she enjoys creative thinking and how IMC requires you to create and design, yet also involves business, marketing and communications.
As a senior, Bickes has been very involved on campus. Since her freshman year, she has worked with the Wesley Foundation, a United Methodist campus ministry. She served on the entertainment committee for the Student Activities Association, providing campus entertainment and opportunities for student involvement in programming.
She was also a member of the advanced ceramics group, The Mud Daubers, and she participated in an internship with the Oxford Arts Council.
“IMC is about meeting all of the ever-changing generations in their way of effective communications and marketing,” she said.Tags: featured, imc, journalism, School of Journalism and New Media, University of Mississippi